Category: News & Updates

Design agency Stormbrands has worked with PepsiCo to launch a new variant of energy drink – Sting – Blue Thunder, in Pakistan. Targeting Gen Z consumers, Sting is one of PepsiCo’s fastest growing beverage brands, sitting between carbonated soft drink and energy drink. It was important that the success of Sting Blue Thunder should not…

Independent Scotch Whisky distillers, blenders and bottlers Douglas Laing & Co, has recently launched  a new edition of its Island Malt: Rock Island Rum Cask Edition.  Rock Island Rum Cask Edition has been finished exclusively in Plantation Rum Casks hailing from the Caribbean islands of Barbados, Jamaica and Trinidad. Emma Reid, Rock Island’s brand manager,…

Historic East Highland distillery Glencadam has released a series of non-age statement cask finishes to its portfolio. The range features five finishes which put a spin on the core Glencadam characteristics. Created in small batches by Master Distiller Robert Fleming, the single malt carefully selected for this collection has been matured in exceptional American oak…

Mediterranean food brand Cypressa has launched a three-strong range of new olive pouches into Asda and WHSmith. Targeting on-the-go consumers, the packs have been designed for convenience and ease-of-use. The pouch designs feature colour-coded variants for different flavours, and a clear illustration of the variant on-pack for consumers to see the product image on shelf.…

Douglas Laing has recently launched the latest Timorous Beastie ‘Meet the beast’ limited edition whisky packs. The ‘Illusion’ pack features a specially designed pair of glasses that will details of the whisky – a ‘captivating visual element’. Scott Morrison, Timorous Beastie brand manager, said: “With its unique Illusion pack, natural cask strength, and exclusive bourbon…

Margarine and spreads giant Flora has revamped its packs in the same brand style as its dairy butter alternative Flora Plant B+tter. The full Flora range has been united under one look, inspired by the products’ natural and 100% plant-based ingredients. All the recipes have been aligned to be made from 100% plant based and…

Walkers has rolled out new paper outer bags for its Baked multipacks following a trial. The crisp brand claims that the move will reduce its use of virgin plastic by 180 tonnes a year. The packs where trialled in 800 Tesco stores earlier this year. According to Walkers, the paper bag can be widely recycled…

BellaGiada has created a limited edition pack for Dublin Liberties Distillery’s 27-year-old single malt whiskey – ‘King of Hell’. Dublin Liberties asked BellaGiada to create a new packaging design that would reflect the ‘disruptive and unruly’ character of the brand. Drawing inspiration from the 1600s materials of the Hell Fire Club era, the pack incorporates…

Design consultancy Morrama has worked on cosmetic start-up Wild’s plastic-free, compostable, liquid cosmetics refill packs – a ‘world’s first’. The refills are made from 70% bamboo starch, a fast-growing plant known for its natural waterproof properties. The remaining 30% is plant starch from agricultural waste and is used to enhance the refills’ structural integrity. The…

Plant-based dairy brand Alpro has revealed a new look, having worked with Elmwood. The design includes a series of on-pack and digital design accents. Elmwood said its design ramps up flavour both through the photography and ‘the language used’ by the brand on and off-pack. Taste descriptor notes such as “smooth, subtle, Creamy Oat” have…