Category: News & Updates

Premium juice brand Minute Maid has launched new branding in collaboration with global branding agency Jones Knowles Ritchie (JKR), Grey, VMLY&R and Landor&Fitch.

Owned by The Coca-Cola Company, the brand goes by different names across more than 100 global markets, such as Minute Maid in the U.S., Cappy in Europe and Africa and del Valle in Latin America.

It will now harmonise its global juice portfolio under one consistent look with the new campaign “Filled with Life”.

Rapha Abreu, Global Vice President of Design, The Coca-Cola Company, said the Minute Maid range was due for an ‘elevation’: “With this move, we are thinking about our brand holistically — developing a flexible global design system centered on what makes Minute Maid unique — and defining and evolving our distinctive assets so that they can be adopted locally to connect with consumers around the world.”

The new branding features a selection of warm, lively colours inspired by nature and energizing photography to capture attention instantly and evoke the feeling of enjoyment.

It aims to take an elegant approach to fulfill the consumer’s need with ingredient depiction, colour, illustration and product characteristics.

Katalin Czigler, global brand strategy director, Minute Maid. “Minute Maid wanted to bring that to life visually and in our communications worldwide. This perfectly reflects our brand mission to help anyone, anywhere and at any time, feel alive, which is needed now more than ever.”

Source:

https://www.packagingnews.co.uk/design/new-packs/minute-maid-revamp

Croxsons has produced The Silent Pool Coronation Gin, a limited-edition commemorative release celebrating the upcoming coronation of King Charles III.

The iconic bottle, which features the distiller’s signature patterning set in a regal purple tint, and features the Silent Pool  Expression Gin design, together with a neck and bottle label on the lower portion in a regal purple colour.

Sophie Best, operations director, Silent Pool Distillers, said: “The coronation of the new Sovereign is an occasion for celebration and we are all part of this exciting time in history. We believe that our limited Coronation Gin release perfectly reflects this landmark moment. The bottle, which features our signature botanical design transformed into royal purple with purple and gold foiled labels, is simply stunning. Our thanks as ever to Croxsons for helping to make it happen.”

Tim Croxson, chief executive of Croxsons, added: “We are delighted to be part of Silent Pool Gin’s journey, particularly with this latest limited edition. With the coronation being rooted in longstanding traditions and pageantry, this release will undoubtedly help commemorate this very special occasion.”

Source:

https://www.packagingnews.co.uk/design/new-packs/croxsons-produces-limited-edition-silent-pool-coronation-gin-bottle

Global soft drinks brand Mirinda has revamped its branding, targeting Gen Z consumers in particular.

The ‘There’s no flavour like your flavour’ theme places ‘boldness at the forefront of Mirinda’s ‘M’pactful new look’, said the brand.

The new visual identity was developed by PepsiCo Design and Innovation, and the Mirinda logo has been refreshed with a brighter green, along with sharper corners and cleaner lines.

The iconic Mirinda ‘M’ serves as a canvas of creativity from which the brand is brought to life.

The new visual identity features playful colour palettes which provide a burst of refreshment, while twirling spheres, fizzing bubbles and zesty fruit illustrations convey a sense of playfulness and energy throughout.

Mauro Porcini, SVP & chief design officer of PepsiCo, said: “PepsiCo Design and Innovation brought Mirinda to life with vibrant, contrasting colours and bespoke illustrations that create a sense of dynamic energy and playfulness. We know Mirinda fans engage with the brand digitally as much as they do physically, so we created a visual identity that retains its excitement and distinction across all platforms.”

Source:

https://www.packagingnews.co.uk/design/new-packs/mirinda-unveils-new-visual-identity-targeting-gen-z-consumers

Volvic has refreshed its ‘Sugar Free’ range with the launch of a new flavoured still water – Kiwi & Lime. 

The packs follow the design of the other flavours in the range.

The kiwi and lime are heroed in across the sleeve with attractive lush greenery from the countryside, and there is a focus on the sugar-free ingredients on the sleeve too.

Smurfit Kappa has created gift box for Horseshoe Distillery’s Irish dry gin.

The new box incorporates the brand’s diamond-shaped label through a cut-out at the front of the box. An inner lid with eye-catching cut-outs to hold the fragile bottle firmly was also part of the design for the Northern Ireland-based distillery.

Sam Dorman from Horseshoe Gin said, “We’re really pleased with the striking colours, and the print quality is more than we could have asked for. Smurfit Kappa have managed to capture everything we were looking for from our new packaging, and we think it really reflects who we are as a brand. The real test is always in how customers and retailers receive a product, and we’ve had really positive feedback from both.”

In a statement, Smurfit Kappa added: “Consumers increasingly demand more sustainable packaging solutions from the brands they buy from. With 75% recycled fibre in our packaging products, we helped this brand appeal to the growing numbers of eco-conscious consumers whilst maintaining the quality and aesthetic appeal of the packaging.

“The new gin gift packaging stopped twisting bottles during transit, ensuring the product is received exactly as intended, resulting in delighted customers. With endless options for consumers to choose from, an alluring and arresting shelf presence is vital to capturing a consumer’s eye in supermarkets and other retail environments. The vivid new packaging for Horseshoe Gin helps the product stand out on shelves in a crowded category.”

Source:

https://www.packagingnews.co.uk/design/smurfit-kappa-behind-gift-box-for-horseshoe-gin

Frozen baked goods brand Frank Dale has switched all its products from black plastic to clear recyclable packaging and corrugated board.

It said the revised packaging will result in 10 tonnes of black plastic per annum being saved from landfill.

All plastics used in the Frank Dale range are now recycled polyethylene terephthalate (rPET) and contain 70% recycled plastics, with a minimum of 30% Post Consumer Recycle (PCR) supplied by Charpac.

CSB Packaging now also supply 100% recycled and 100% recyclable corrugated board, made from turned reels of recycled paper.

Edward Miles, managing director of owners Finedale Foods site, said: “Removing black plastic entirely from our manufacturing process is a significant step towards Frank Dale becoming a more sustainable, planet-conscious brand. Doing so hasn’t come without its challenges, but for us it’s a non-negotiable and necessary change in line with the brand’s commitment to becoming recognised as an environmentally responsible choice for professional chefs and caterers.

“The packaging adjustments are being implemented across our entire range, from our individual quiche portions, to our tarts, pies, cakes and crostini.”

Jon Glazier, sales director of CSB Packaging, added: “Investing in the state-of-the-art 2.5m BHS Corrugator in 2019 has meant we’ve been able to support brands like Frank Dale achieve their ongoing sustainability goals and move their production processes forward to ensure a reduced carbon footprint. We continue to look ahead and explore the very latest packaging innovations to ensure we remain at the top of our game when it comes to providing quality solutions that work for our customers.”

source:

https://www.packagingnews.co.uk/news/markets/food/frozen-baked-goods-giant-eliminates-black-plastic-from-production-line

Brand design agency Echo has revamped the look for household name Kleenex.

A simplified redesign has brough out bold colours and “powerful associated iconography”. According to Echo, the design “brings a defined stamp of quality and identification to the products, resulting in effective shelf navigation across various markets in addition to overall market stand-out”.

Nigel Ritchie, creative director at Echo, said: “We needed to ensure the redesign was impactful and ownable. Through bold use of colour, refined benefit driven iconography and the use of aesthetics rooted in the brand DNA, we have moved the brand significantly forwards whilst retaining strong brand recall at shelf.”

Lucy Fretwell, design manager at Kleenex added: “The key challenge for Echo was to create a family of individuals within a holistic portfolio, retaining current loyalists whilst appealing to new, younger shoppers. The new designs capture the essence of the brand with a unique Kleenex look and feel that is impactful at shelf and attractive in-home.”

The new design features across all variants and including boxes, pocket packs and wipes.

Source:

https://www.packagingnews.co.uk/design/echo-revamps-branding-for-all-kleenex-products

Boundless Brand Design has created a new look for whisky maker Fettercairn.

The refresh is part of a bespoke campaign for global travel retail. Boundless created an artistic look with swooshes of paint inspired by the streaks of water that fall down the stills.

According to Boundless, “when juxtaposed against the copper graphic lines of the still pot itself and the flavour profile of the whiskies, it creates a broader sense innovative and doing things differently”.

Boundless added that “set against the white background, the contemporary colours and graphic assets deliver both a dynamic and intricate world of storytelling, leaving you interested to learn more”.

Hamish Shand, founder and executive creative director at Boundless, said: “We are thrilled to have created such a contemporary and striking look and feel for the brand within GTR. In such a busy travel environment, this creative is sure to have impact. The storytelling is clear and consistent, ensuring that the unique and innovative features of the brand and whiskies are delivered in a coherent and consistent way across all the brands touchpoints in this space.”

Source:

https://www.packagingnews.co.uk/design/boundless-creates-fresh-design-for-fettercairns-global-travel-retail-drive

Independent brand design agency Hunt Hanson has recently redesigned Miso Tasty, a contemporary Japanese-food brand.

As the brand nears its 10 year milestone, Hunt Hanson was tasked to evolve and elevate Miso Tasty.

The challenge was to bring the brand boldly and proudly to the forefront, whilst maintaining the Miso Tasty’s unique authenticity as a brand passionate about flavour, quality and its Japanese roots.

The new design heroes the Miso Tasty brand, giving it more prominence and confidence as it empowers consumers to transform meals from mediocre to mighty with miso.

The brand’s signature pattern now adorns the jar tops, adding a punch of personality to the packaging whilst giving it more recognisability on shelf. It is secured with a ‘Made in Japan’ seal.

Communication throughout the pack has been simplified to help consumer more easily understand the product whilst a lovely photograph of Bonnie reflects the personal story behind the brand with warmth and charm.

Nick Hanson, co-founder and creative director at Hunt Hanson, said: “To make the brand more distinct and accessible at shelf, we needed cut the clutter and hone in on the key visual elements that embody the excitement and irrepressible spirit of the brand – and then turn them up in a way that is memorable and meaningful.”

Source:

https://www.packagingnews.co.uk/design/new-packs/hunt-hanson-miso-tasty

Applewood Vegan, the vegan version of the smoky cheese, has recently undergone a rebrand to give it a more contemporary feel.

he branding has a more colourful, and playful theme, and a new tagline – ‘A Brit Different’ which combines British Cheddar Cheese with the added quirky twist of the smoky taste.

Ffion Davies, brand manager, Applewood Vegan, said: “The Applewood Vegan brand was first created back in the autumn of 2019, when it launched in Asda stores across the UK. Fast forward to January 2023 and we now have Applewood Vegan Grated and Applewood Vegan Slices available to buy in the supermarket giants across the UK, so we really felt it was time to freshen up the brand to represent the new launches and the direction that the brand is heading in. We hope all our consumers love it as much as we do.”

Source:

https://www.packagingnews.co.uk/design/new-packs/applewood-vegan-rebrands-to-contemporary-look