Lewis Moberly has created the structural and brand design for The 25, a new release from The Glenrothes rare whisky portfolio.
The design agency was to design The 25 bottle and gift carton. The key objective was to retain the familiarity of The Glenrothes bottle and celebrate the whisky within. The straight neck is said to allow the liquid to pour more smoothly, while the Glenrothes Master Whisky Maker, Laura Rampling, lends her handwritten tasting notes to gild the clear front label.
Lewis Moberly has designed a bespoke gift secondary canister featuring a dual layered turning cylinder that opens to reveal the whisky within. The secondary packaging was developed on the principle of using paper, card, and pulp-based materials only.
Mary Lewis, creative director at Lewis Moberly, said: “The 25 is a visual feast. From the gilded contours of the gift carton to the sensuous reveal of the bottle. A rich tactile experience.”
Wendy Espie, global NPD manager, The Glenrothes added: “The 25 deserves a plinth on which to be presented. The Lewis Moberly cylindrical canister design (a lovely metaphor for the casks in which the whisky has aged) offers just that. The contours on the outer pack are a nod to the location of our Rothes Estate in Speyside, whilst the twist playfully reveals the whisky inside.
“It’s always a pleasure to work with Mary and the wider Lewis Moberly team.”