News & Updates

BellaGiada produces limited-edition pack for King of Hell Whiskey

BellaGiada has created a limited edition pack for Dublin Liberties Distillery’s 27-year-old single malt whiskey – ‘King of Hell’.

Dublin Liberties asked BellaGiada to create a new packaging design that would reflect the ‘disruptive and unruly’ character of the brand.

Drawing inspiration from the 1600s materials of the Hell Fire Club era, the pack incorporates dark matt materials, foil blocking, and debossing, adding an air of mystique and historical significance.

The Dublin Liberties logo and a metal King of Hell crown were tastefully inset into a bespoke recess on the matte black material, showcasing attention to detail.

Internally, the miniature was securely nestled in the main body of the pack, held in place by a ‘shoulder’ gold accent, exuding opulence and sophistication.

Additionally, a light-sensitive LED illuminates the miniature skull bottle, placed on a luxurious black silk cushion, and the pack is opened with a period ‘O ring’ handle.

BellaGiada’s pack has been shortlisted in the Limited Edition of the Year category at this year’s UK Packaging Awards.

The pack will be on display on stand J30 at London Packaging Week, held on 21 & 22 September at ExCeL London.


News & Updates

Wild launches shower gel in compostable refill packs

Design consultancy Morrama has worked on cosmetic start-up Wild’s plastic-free, compostable, liquid cosmetics refill packs – a ‘world’s first’.

The refills are made from 70% bamboo starch, a fast-growing plant known for its natural waterproof properties.

The remaining 30% is plant starch from agricultural waste and is used to enhance the refills’ structural integrity.

The aluminium case has been designed to complement the deodorant’s sleek aesthetic and encloses the bamboo refill, fully protecting it from water and humidity.

Wild said the only plastic part of the product is the pump which is made from 50% post-consumer recycled plastic.

Once the refill is empty it can be put on the compost heap or in general waste where it will biodegrade faster than a banana peel.

Jo Barnard, founder of Morrama, said: “Transporting liquids without plastic or high energy aluminium has, until now, been a major challenge for the cosmetics industry. As with the Wild deodorant, we wanted to ensure that the refill would leave no trace, breaking down completely, even in landfill conditions, in less than two years.

“We designed the Wild shower gel case with consideration for every detail, from ease of user experience, to its recyclability and sustainable credentials. It has been designed as a truly premium product experience, but at an affordable price.”


News & Updates

Elmwood designs Alpro brand identity refresh

Plant-based dairy brand Alpro has revealed a new look, having worked with Elmwood.

The design includes a series of on-pack and digital design accents.

Elmwood said its design ramps up flavour both through the photography and ‘the language used’ by the brand on and off-pack.

Taste descriptor notes such as “smooth, subtle, Creamy Oat” have been brought to the forefront.

A rebalanced palette that combines vibrant whites with pops of colour.

The agency said the logo plays a bigger role in the updated brand world – showing up in more confident ways across various touchpoints and building on the leaf’s iconicity.

Kyle Whybrow, executive creative director at Elmwood London, said: “We decided that there was room to move the needle, creatively, by focusing on Alpro’s wider brand story, rather than pack design alone. The result is an evolved design that focuses on the incredible taste and smooth, moreish texture of Alpro products.”

Hedwig Borgers, global marketing director for the plant-based division at Danone, said: “Having partnered with Elmwood for nearly a decade now, we are incredibly proud of the updated packaging and brand world experience across Alpro’s core and premium portfolio – which looked to emphasise the benefits and health of our products as a core element of the rebrand.”


News & Updates

Dunnet Bay Distillery launches new bottle for Holy Grass Vodka

Dunnet Bay Distillers has launched a new look for its award-winning Holy Grass Vodka.

The new design, which has been created by Pocket Rocket Creative, Holy Grass Vodka is now packaged in a premium glass bottle, sprayed with colour to create a greater stand out on shelf.

The label, which features a fresh font, has been designed to reinforce the hand crafted nature and provenance of the spirit.

The bottle also now includes a QR code linking to the brand story and recommended serve.

Each batch is hand numbered and secured with a recyclable ‘Kelpie Serpent’ seal – said to be found in the Thurso river next to where Holy Grass grows.

Martin Murray, co-founder of Dunnet Bay Distillery, said: “We wanted to create a spirit that captures and celebrates the heritage of Caithness and its local botanicals. We are really excited to launch this new look, which gives Holy Grass the attention it deserves as a standalone range. The unique bottle and spray colour are not only aimed at giving it greater stand out in store, but also allow for brand extensions in the future.”


News & Updates

Appartement 103 creates packaging for limited edition Colección Visionaria

Appartement 103 has developed the branding and packaging design for Brugal’s new rum range Colección Visionaria.

The project involved creating a unique visual identity for this limited-edition series, including primary and secondary packaging. The bottle boasts a matte gradient-coloured coating with a screened shiny varnish on top, subtly highlighting a ‘smoke-like’ pattern, reminiscent of the toasting process, while the top part reveals the amber liquid.

The label on the bottom part provides further information about each edition, with its key characteristics, the rum master’s signature as a stamp of quality, and the batch number to convey this product’s crafted and limited series aspect. Lastly, the bottle is wrapped in navy blue netting, an elevated version of Brugal’s iconic protective netting, carefully sealed by hand with blue wax.

Virginie Cuvillier, Brugal’s global brand manager – prestige, said: “Appartement 103 have been a fantastic partner throughout the process of creating the visual identity and packaging for this unique limited-edition collection.

“Their expertise and creativity have been instrumental in delivering an elevated and differenciated prestige packaging for the entire collection aligned with the Brugal brand identity.”


News & Updates

Recyclable Trays Bring Sustainability to Retail

Article-Recyclable Trays Bring Sustainability to Retail

Clearly Clean’s patented PET food trays give retailers and their customers a recyclable new alternative to polystyrene foam packaging.

Retailers continue turning to sustainable options for private-label packaged foods that meet consumer preferences and address the growing amount of government regulations.

Clearly Clean Products is poised to take a bite out of traditional expanded polystyrene (EPS) food trays with two new recyclable overwrapped food tray options: the first is for grocery retailers and wholesalers of poultry, meat, produce, seafood, and deli; the other is a compartmented tray for meatballs and the other patty-style configurations.

Made of crystal-clear PET, the patented trays are thermoformed using a thinner gauge sheet than Cearly Clean’s food processor-grade trays.

“Consumers appreciate the clear tray that allows them to view the actual product they are buying from all sides,” comments Jimmy Herring, CEO, who adds that compared to EPS, the trays meet or exceed all shelf-life requirements.

Although Clearly Clean believes clear is the best choice for recyclability, the company also offers the trays in transparent colors, too.

The trays can be recycled anywhere that accepts other PET packaging, which is often curbside. The trays are labeled with a #1 PET recycling symbol to help encourage responsible disposal.

Herring contends that the trays are more than just a compelling ecological solution, they offer an intrinsic bonus of being cost-effective too. Grocers typically receive their foam food trays in bundles and Clearly Clean’s grocery program supports trays packed in quantities similar to foam trays for easy use at the store level.

“Grocery retailers and wholesalers are increasingly looking for eco-friendly packaging, but how the trays have historically been packaged and their cost have been a hindrance to adoption,” Herring says. “Clearly Clean’s solution addresses both; the trays are shipped in boxes and quantities with which they are readily familiar and can be produced in a thinner gauge to reduce costs.” 

PET tray’s patented rolled edges are functionally, aesthetically beneficial.

The trays feature Clearly Clean’s patented rolled edge, mitigating tears in overwrap film and providing a “three times stronger” resistance to “bow tying”, which can occur because of weak sidewalls. This maintains the tray’s structural integrity and on-shelf appearance despite the thinner gauge.

The trays do not require an equipment change, withstand high-speed processors without a loss in structural strength, and can be reworked if there is a film or styling issue. In short, these trays are made for holding moist products without losing their shape or protective features, while their the rolled edge curtails leakage, delivering all the benefits of EPS minus the negative environmental impact.

The new grocery trays are available with or without soaker pads and come in 21 sizes, ranging from a 2S small tray to a large 15D. The meatball tray has 12 pockets while the patty tray offers two cells; they can be customized in size, thickness, shape, and color.

Clearly Clean’s rolled-edge trays are available in processor grade and supermarket grade, the latter of which is a thinner gauge. “The processor-grade trays are thicker to be able to endure shipping and high-speed equipment,” Herring says. “They are also packaged differently for easy use by the processors.”

The tray’s reception was instantly positive.

“We have seen strong interest in our grocery solution with multiple clients already on board,” Herring says. “Historically, we have primarily sold to food processors, but as consumer pressure increases and government bans and corporate sustainability goals begin to take effect, retailers and wholesalers are increasingly looking for more eco-friendly options.”


News & Updates

Kraft Heinz Aims to Cut Virgin Plastics by 20%

Kraft Heinz’s move to recycled content is expected to eliminate approximately 100 million pounds of virgin plastics from its packaging globally by 2030.

Kraft Heinz has an ambitious new global packaging sustainability goal. By 2030, the company aims to reduce the use of virgin plastic in its packaging by 20%, vs. a 2021 baseline — the equivalent of about 100 million pounds of virgin plastic.

The company is targeting all petrochemical-feedstock-derived plastic that has not been used previously. This builds on its intention to replace 15% of its polyethylene terephthalate (PET) rigid packaging in the United States with post-consumer recycled (PCR) content by 2025.

Previously, Kraft Heinz had announced a goal of making 100% of its packaging recyclable, reusable, or compostable packaging by 2025. It is also aiming for net-zero greenhouse gas emissions by 2050, with emissions halved by 2030.

“As we aim to meet our virgin-plastic commitment, we’re looking for new packaging solutions across our entire global portfolio where we can make the biggest impact,” Linda Roman, associate director of packaging environmental social governance (ESG) and technology at Kraft Heinz, tells us.

“When deciding what packages to focus on, we first see if there’s an opportunity to remove any unneeded plastic, then we look for opportunities where we can reduce plastic weight, add recycled content, or replace plastics with other types of materials, while ensuring we do not compromise the product quality and [do] meet consumer expectations,” she adds.

To boost the percentage of recycled content in its packaging, Kraft Heinz is leveraging its existing work with the US, Canada, and UK Plastic Pacts.

Replacing virgin plastic in packaging with recycled content.

The Kraft Real Mayo and Miracle Whip brands will transition from virgin PET to 100% recycled PET jars and squeeze bottles in the US starting in 2024; the goal is to eliminate about 14 million pounds of virgin PET.

Additionally, Kraft Heinz has transitioned from virgin PET to 30% recycled PET for most Heinz bottles in Brazil, Europe, and the United Kingdom.

For Heinz baked beans in the UK, the company created recyclable Heinz Beanz Snap Pots. Made from soft plastics, the pots are food-safe and contain 39% recycled plastic collected from consumers at Tesco stores.

Kraft Heinz is clearly rethinking its plastic packaging across product categories. “As we pursue our packaging goals, we’re transforming packaging across our entire portfolio, from Kraft Real Mayo and Miracle Whip in the US to Heinz in the UK,” Roman says.


“There’s no one size-fits-all across our vast portfolio, so we’re evaluating solutions through iterative development to find the best option while considering the packaging appearance, functionality, cost, how it can run on our manufacturing lines, and the environmental impact.”

A role for paper fiber-based packaging.

Shake ‘n Bake provides an illustration of Kraft Heinz’s success to date in reducing its dependence on plastics. In 2022, the company removed the plastic shaker bag (which appears to be made of polyethylene) from packaging for the entire Shake ‘n Bake product portfolio, eliminating 900,000 pounds of plastic waste annually.

Fiber-based materials are emerging as viable replacements for some plastics in Kraft Heinz’s packaging. In the UK, Heinz replaced plastic shrink wrap with paperboard multipack sleeves. The switch eliminated more than 1 million pounds of plastic in 2022.

In Canada in 2023, the company’s Nabob coffee brand replaced its nonrecyclable plastic coffee bags with recyclable canisters made of 80% paper fiber from renewable resources. Kraft Heinz estimates the switch will eliminate about 2.5 million plastic bags annually.

In addition, the company partnered with Pulpex in 2022 to create a paper-based, recyclable bottle for Heinz Tomato Ketchup. The bottle, a first in the sauce category, is made from 100% sustainably sourced wood pulp; a prototype is currently in test.


News & Updates

The Future of Cartonboard Is In Good Hands

Pro Carton Announces the Public Award Finalists for the Student Awards

Pro Carton, the European association of carton and cartonboard manufacturers, has today announced that voting for the Public Award category in this year’s Pro Carton Young Designers Award and Pro Carton Student Video Award is now open.  

24 carton packaging concepts, designed by students studying at universities across Europe, have been shortlisted for this year’s Pro Carton Young Designers Award – sponsored by one of Turkey’s leading packaging designers, Duran Dogan, and leading cartonboard producer in Turkey, Kartonsan. Additionally, eight engaging and highly creative videos have been shortlisted for the Pro Carton Student Video Award.

Together, over 850 entries were received from institutions from across Europe and judged by esteemed judging panels. Satkar Gidda, former Sales and Marketing Director of SiebertHead; Sanjeev Das, Unilever’s Global Packaging Director in the Foods and Ice Cream business; Alican Duran, Managing Director of Duran Dogan and Chairman of KASAD; and Kemal Ozkirim, Marketing Manager of Kartonsan, formed the jury for the Pro Carton Young Designers Award.

The shortlist for the Pro Carton Student Video Award was selected by Simon Bolton, who sits on the boards of esteemed Scandinavian agencies EVERLAND, Kontrapunkt, and Kapero; Bady Minck, and award-winning film director and producer; and Winfried Muehling, Head of Marketing and Communications at Pro Carton.

Industry professionals, academics and the general public are now invited to cast their votes for their favourite projects to recognise this talented next generation of designers and filmmakers.

An evening of celebration in September

The Public Award winners will be revealed at the Awards gala in Seville, Spain on 21 September 2023, together with the winners of other award categories and the prestigious European Carton Excellence Award. The event promises to be an unforgettable evening. It will bring together industry leaders, professionals, and visionaries to celebrate the outstanding achievements and groundbreaking advancements in sustainable packaging design.

Winfried Muehling, Head of Marketing & Communications at Pro Carton and member of the jury, said:

“The quality of the entries into both the Pro Carton Young Designers Award and Pro Carton Student Video Award demonstrates that the future of our industry is in good hands. The judges for the former award – who represent the entire cartonboard value chain – found it extremely difficult to select a shortlist. Indeed, a number of designers created novel and functional packs that could go on to be used commercially. And the videos we received showed great skills of storytelling, using creative techniques to promote Pro Carton’s key messages about cartonboard.”

Voting is open until midnight on 15 August 2023. For more information and to place your vote(s) in this year’s awards visit the Pro Carton Young Designers Award Public Award and Pro Carton Student Video Award Public Award.

For more information on the benefits of carton and cartonboard, visit

or join the discussion on social media:

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News & Updates

The worldwide paper bottle industry will be worth US$53.31 million by the end of 2033

The global paper bottles market stands at US$ 29.21 million in 2023. The market is predicted to expand at a CAGR of 6.2% and reach a valuation of US$ 53.31 million by the end of 2033.

Rapidly increasing sales of paper bottles are attributed to their degradability and eco-friendly nature and the rising demand to replace plastic bottles. The bolstering demand for beverages along with the growing requirement for their optimum storage is estimated to boost sales of paper bottles.

  • Demand for paper packaging bottles is predicted to increase at a CAGR of 5.5% and reach a market value of US$ 34.1 million by the end of 2033.
  • The United States market is forecasted to expand at a CAGR of 5.3% and reach US$ 15.62 million by the end of the assessment period.
  • Sales of paper bottles in South Korea are projected to rise at a CAGR of 4.8% and account for a revenue of US$ 1.81 million by 2033-end.

Demand for Sustainable Products Triggering Sales of Paper Bottles

Sustainability has been a prominent bedrock for the increasing demand for paper bottles. Numerous government bodies are framing holistic and sustainable models in their respective countries, which is expected to fuel demand for paper bottles while being used as a replacement for plastic bottles.

Developed regions, including North America, Europe, etc., are contributing to the significant increase in the demand for paper bottles. These regions are experiencing a remarkable rise in the adoption of sustainable products and therefore reflect a similar trend in the adoption of paper bottles. Government regulations for the reduced use of plastic are anticipated to broaden opportunities for paper bottle suppliers.

Collaborations between End-use Industries and Manufacturers

Some paper bottle companies, spirit manufacturers, and FMCG (fast-moving consumer goods) are entering into partnerships and collaborations. Various market giants, including Coca-Cola, PepsiCo, Carlsberg, L’Oreal, and various others are entering into collaborations with popular manufacturers of paper bottles. These collaborations are predicted to result in higher production and supply of numerous paper bottles.

High Adoption of Sustainable Products Benefiting Manufacturers of Paper Bottles

The Japanese market is predicted to register a CAGR of 5.1% and reach a valuation of US$ 2.50 million by the end of 2033. A lot of suppliers from different end-use industries are making a fast move away from plastic and shifting toward plastic packaging solutions, which is expected to open up lucrative opportunities for prominent players in the target market.

Segmentation of Paper Bottles Industry Research

By Type :

Paper Water Bottles

Paper Packaging Bottles

By Compostability :

Fully Compostable

Partially Compostable

By Volume :

Less than 1 Liter

1 to 2 Liters

More than 2 Liters


News & Updates

Efficient processes, recyclable decorations, a reduced carbon footprint

KURZ presents sustainable innovations at the 2023 IAA Summit

The IAA Summit 2023, from September 5 to 8, part of IAA MOBILITY 2023, is the leading international B2B platform for the automotive industry. Manufacturers, suppliers, and technology companies will be presenting pioneering technologies, concepts, and solutions for the mobility of future generations at Messe München. The challenges and opportunities of a sustainable future are becoming increasingly important. From drive technology to interior decoration, and from reducing harmful CO2 emissions to creating a circular economy – the entire automotive industry is in a state of upheaval.

Under the motto ‘Be a green Leader,’ LEONHARD KURZ is actively shaping this change and playing a pioneering role in the field of surface finishing. “Efficient processes, durable decorations, and a demonstrably reduced carbon footprint are crucial topics for the entire industry. Together with designers, engineers, strong partners, and our subsidiaries, we are constantly working on optimal solutions along the entire process chain,” explains Rainer Süssmann, Executive Senior Vice President of the Business Area Plastic Decoration at LEONHARD KURZ. Many of these solutions can be experienced up close at the IAA Summit 2023 in hall A2 at stand C32.

Stunning designs and sustainable brand statements

Several sustainable highlights will be presented at the KURZ stand, including a futuristic-looking rear panel, which uses light signals to communicate with other road users and makes an unparalleled brand statement. The spectacular Rear End Cover is created in a single process step, in which all the necessary sensors can also be integrated at the same time. Production using the 2K IMD process reduces CO2 emissions by combining several process steps into one single step. In addition, the component as a whole can be recycled. This also goes for the front grille panel presented by KURZ with a customizable and high-quality metallized surface that is 5G and radar capable. Here, production and decoration processes are also combined in a single highly efficient work step. This not only saves costs and time, but can also save up to 95 percent CO2 compared to conventional processes such as electroplating.

From EV charging stations to hygiene protection

Using an innovative wallbox that can be made from post-industrial recycled materials, KURZ impressively demonstrates that manufacturers don’t have to make any compromises in design and finishing compared to new material. Thanks to the flexible manufacturing process, the EV charging station can be adapted to any need, is fully recyclable, and can be made from up to 100 percent recycled material.

What does a recyclable decoration that is thinner than a human hair look like? KURZ provides the answer with artistically finished wheel rim inserts, which are predestined for electric vehicles, in particular due to their aerodynamic properties. In the spirit of sustainability, KURZ uses an advanced decoration process in which both the use of materials and energy consumption have been reduced compared to conventional technologies.

For surfaces that are touched frequently, KURZ offers long-term invisible hygiene protection with BIOFENSE® ANTIVIRAL, which can be combined with any design and almost any plastic surface. The antibacterial and antiviral coating is absolutely harmless to health and free of heavy metals. Surfaces can be decorated in just one step and equipped with BIOFENSE® ANTIVIRAL. This also saves energy and significantly reduces CO2 emissions.

Visionary Design: New sustainable materials

At the IAA Summit 2023, KURZ will be showcasing extraordinary experiments with new recycled materials that not only impress with their incomparable feel and look, but also accommodate smart functions such as backlighting and Shy Tech. Using these cutting-edge materials saves natural resources, is CO2 efficient, and offers even more possibilities than nature itself. As part of the Spacewood Experiment project, for example, unique creations emerged that are made entirely from recycled materials and are themselves also fully recyclable. The Naturals project is very similar. Developed in conjunction with KURZ subsidiary BURG DESIGN, the designs draw inspiration from natural materials such as grass and wood and are more flexible to use than real materials. The ‘Naturals’ sample exhibits also consist entirely of recycled materials.

Sustainability advantages with KURZ

Decorations from KURZ are currently made with 30 percent renewable raw materials, and this proportion is constantly increasing. Thanks to the well-founded expertise of the thin-film specialist in the development and implementation of environmentally friendly decorations, customers can significantly optimize their CO2 balance. This is made possible, among other things, by efficient production processes such as in-mold decoration and EU-compliant metallization with indium instead of electroplating, which reduces the carbon footprint by up to 95 percent.

KURZ’s durable and high-grade finishings are already 100 percent recyclable today and therefore do not affect the recyclability of components. KURZ also delivers cost-effective, reliable machines. “With twelve production sites in Europe, Asia, and the USA, as well as a strong network of subsidiaries and partner companies, we accompany our customers’ projects from the initial idea to the finished solution and advise them competently throughout the entire process,” adds Rainer Süssmann. “Our goal is a circular economy. That is why we are constantly working on the further development of our own standards, on constantly improving the recyclability of our products, and on producing even more resource-efficiently than before.”

KURZ mainly uses renewable energies and works with recycled materials that can be refined to the same high standard as new material. Thanks to the commissioning of its own recycling plant, the thin-film specialist is the first and only manufacturer able to convert used PET carrier material from production in the graphics industry into a valuable raw material.

During the recycling process, the transfer carrier residues are converted into recycled PET, or rPET for short. The recovered material can be used to produce new PET carriers. In addition, rPET boasts a wide range of applications in the injection molding process, which is to be further expanded in the future.

Thanks to RECOSYS® 2.0, CO2 savings of up to 40 percent are already being achieved today. Scope 3 emissions can also be cut by up to 90 percent, based on 1 kg of transfer product. The system thus offers a significant competitive advantage that also benefits the environment.

Interested parties can find more information about KURZ’s trade fair presentation and sustainable solutions on the IAA Summit website.