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BellaGiada produces limited-edition pack for King of Hell Whiskey

BellaGiada has created a limited edition pack for Dublin Liberties Distillery’s 27-year-old single malt whiskey – ‘King of Hell’.

Dublin Liberties asked BellaGiada to create a new packaging design that would reflect the ‘disruptive and unruly’ character of the brand.

Drawing inspiration from the 1600s materials of the Hell Fire Club era, the pack incorporates dark matt materials, foil blocking, and debossing, adding an air of mystique and historical significance.

The Dublin Liberties logo and a metal King of Hell crown were tastefully inset into a bespoke recess on the matte black material, showcasing attention to detail.

Internally, the miniature was securely nestled in the main body of the pack, held in place by a ‘shoulder’ gold accent, exuding opulence and sophistication.

Additionally, a light-sensitive LED illuminates the miniature skull bottle, placed on a luxurious black silk cushion, and the pack is opened with a period ‘O ring’ handle.

BellaGiada’s pack has been shortlisted in the Limited Edition of the Year category at this year’s UK Packaging Awards.

The pack will be on display on stand J30 at London Packaging Week, held on 21 & 22 September at ExCeL London.