Design consultancy Morrama has worked on cosmetic start-up Wild’s plastic-free, compostable, liquid cosmetics refill packs – a ‘world’s first’.
The refills are made from 70% bamboo starch, a fast-growing plant known for its natural waterproof properties.
The remaining 30% is plant starch from agricultural waste and is used to enhance the refills’ structural integrity.
The aluminium case has been designed to complement the deodorant’s sleek aesthetic and encloses the bamboo refill, fully protecting it from water and humidity.
Wild said the only plastic part of the product is the pump which is made from 50% post-consumer recycled plastic.
Once the refill is empty it can be put on the compost heap or in general waste where it will biodegrade faster than a banana peel.
Jo Barnard, founder of Morrama, said: “Transporting liquids without plastic or high energy aluminium has, until now, been a major challenge for the cosmetics industry. As with the Wild deodorant, we wanted to ensure that the refill would leave no trace, breaking down completely, even in landfill conditions, in less than two years.
“We designed the Wild shower gel case with consideration for every detail, from ease of user experience, to its recyclability and sustainable credentials. It has been designed as a truly premium product experience, but at an affordable price.”
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