News & Updates

BellaGiada produces limited-edition pack for King of Hell Whiskey

BellaGiada has created a limited edition pack for Dublin Liberties Distillery’s 27-year-old single malt whiskey – ‘King of Hell’.

Dublin Liberties asked BellaGiada to create a new packaging design that would reflect the ‘disruptive and unruly’ character of the brand.

Drawing inspiration from the 1600s materials of the Hell Fire Club era, the pack incorporates dark matt materials, foil blocking, and debossing, adding an air of mystique and historical significance.

The Dublin Liberties logo and a metal King of Hell crown were tastefully inset into a bespoke recess on the matte black material, showcasing attention to detail.

Internally, the miniature was securely nestled in the main body of the pack, held in place by a ‘shoulder’ gold accent, exuding opulence and sophistication.

Additionally, a light-sensitive LED illuminates the miniature skull bottle, placed on a luxurious black silk cushion, and the pack is opened with a period ‘O ring’ handle.

BellaGiada’s pack has been shortlisted in the Limited Edition of the Year category at this year’s UK Packaging Awards.

The pack will be on display on stand J30 at London Packaging Week, held on 21 & 22 September at ExCeL London.


News & Updates

Wild launches shower gel in compostable refill packs

Design consultancy Morrama has worked on cosmetic start-up Wild’s plastic-free, compostable, liquid cosmetics refill packs – a ‘world’s first’.

The refills are made from 70% bamboo starch, a fast-growing plant known for its natural waterproof properties.

The remaining 30% is plant starch from agricultural waste and is used to enhance the refills’ structural integrity.

The aluminium case has been designed to complement the deodorant’s sleek aesthetic and encloses the bamboo refill, fully protecting it from water and humidity.

Wild said the only plastic part of the product is the pump which is made from 50% post-consumer recycled plastic.

Once the refill is empty it can be put on the compost heap or in general waste where it will biodegrade faster than a banana peel.

Jo Barnard, founder of Morrama, said: “Transporting liquids without plastic or high energy aluminium has, until now, been a major challenge for the cosmetics industry. As with the Wild deodorant, we wanted to ensure that the refill would leave no trace, breaking down completely, even in landfill conditions, in less than two years.

“We designed the Wild shower gel case with consideration for every detail, from ease of user experience, to its recyclability and sustainable credentials. It has been designed as a truly premium product experience, but at an affordable price.”


News & Updates

Elmwood designs Alpro brand identity refresh

Plant-based dairy brand Alpro has revealed a new look, having worked with Elmwood.

The design includes a series of on-pack and digital design accents.

Elmwood said its design ramps up flavour both through the photography and ‘the language used’ by the brand on and off-pack.

Taste descriptor notes such as “smooth, subtle, Creamy Oat” have been brought to the forefront.

A rebalanced palette that combines vibrant whites with pops of colour.

The agency said the logo plays a bigger role in the updated brand world – showing up in more confident ways across various touchpoints and building on the leaf’s iconicity.

Kyle Whybrow, executive creative director at Elmwood London, said: “We decided that there was room to move the needle, creatively, by focusing on Alpro’s wider brand story, rather than pack design alone. The result is an evolved design that focuses on the incredible taste and smooth, moreish texture of Alpro products.”

Hedwig Borgers, global marketing director for the plant-based division at Danone, said: “Having partnered with Elmwood for nearly a decade now, we are incredibly proud of the updated packaging and brand world experience across Alpro’s core and premium portfolio – which looked to emphasise the benefits and health of our products as a core element of the rebrand.”


News & Updates

Dunnet Bay Distillery launches new bottle for Holy Grass Vodka

Dunnet Bay Distillers has launched a new look for its award-winning Holy Grass Vodka.

The new design, which has been created by Pocket Rocket Creative, Holy Grass Vodka is now packaged in a premium glass bottle, sprayed with colour to create a greater stand out on shelf.

The label, which features a fresh font, has been designed to reinforce the hand crafted nature and provenance of the spirit.

The bottle also now includes a QR code linking to the brand story and recommended serve.

Each batch is hand numbered and secured with a recyclable ‘Kelpie Serpent’ seal – said to be found in the Thurso river next to where Holy Grass grows.

Martin Murray, co-founder of Dunnet Bay Distillery, said: “We wanted to create a spirit that captures and celebrates the heritage of Caithness and its local botanicals. We are really excited to launch this new look, which gives Holy Grass the attention it deserves as a standalone range. The unique bottle and spray colour are not only aimed at giving it greater stand out in store, but also allow for brand extensions in the future.”


News & Updates

Appartement 103 creates packaging for limited edition Colección Visionaria

Appartement 103 has developed the branding and packaging design for Brugal’s new rum range Colección Visionaria.

The project involved creating a unique visual identity for this limited-edition series, including primary and secondary packaging. The bottle boasts a matte gradient-coloured coating with a screened shiny varnish on top, subtly highlighting a ‘smoke-like’ pattern, reminiscent of the toasting process, while the top part reveals the amber liquid.

The label on the bottom part provides further information about each edition, with its key characteristics, the rum master’s signature as a stamp of quality, and the batch number to convey this product’s crafted and limited series aspect. Lastly, the bottle is wrapped in navy blue netting, an elevated version of Brugal’s iconic protective netting, carefully sealed by hand with blue wax.

Virginie Cuvillier, Brugal’s global brand manager – prestige, said: “Appartement 103 have been a fantastic partner throughout the process of creating the visual identity and packaging for this unique limited-edition collection.

“Their expertise and creativity have been instrumental in delivering an elevated and differenciated prestige packaging for the entire collection aligned with the Brugal brand identity.”