Appartement 103 has developed the branding and packaging design for Brugal’s new rum range Colección Visionaria.
The project involved creating a unique visual identity for this limited-edition series, including primary and secondary packaging. The bottle boasts a matte gradient-coloured coating with a screened shiny varnish on top, subtly highlighting a ‘smoke-like’ pattern, reminiscent of the toasting process, while the top part reveals the amber liquid.
The label on the bottom part provides further information about each edition, with its key characteristics, the rum master’s signature as a stamp of quality, and the batch number to convey this product’s crafted and limited series aspect. Lastly, the bottle is wrapped in navy blue netting, an elevated version of Brugal’s iconic protective netting, carefully sealed by hand with blue wax.
Virginie Cuvillier, Brugal’s global brand manager – prestige, said: “Appartement 103 have been a fantastic partner throughout the process of creating the visual identity and packaging for this unique limited-edition collection.
“Their expertise and creativity have been instrumental in delivering an elevated and differenciated prestige packaging for the entire collection aligned with the Brugal brand identity.”