Brand design agency Lewis Moberly has worked on designs for organic baby food brand Little Freddie as it launches fully recyclable packaging.

Lewis Moberly was briefed to deliver a new design system for Little Freddie across the UK market linking through to the brand’s digital expression.

Pack hierarchy also needed to be strengthened to aid navigation whilst being mindful of future NPD.

Existing packaging design hadn’t reflected the quality and superior taste of the ingredients as well as the brand’s premium positioning that made it so distinct from its competitors.

The new design builds on strong existing brand assets – the distinctive ‘squiggle’ works across all packs.

Range differentiation is delivered through fun illustration, messaging, and range imagery including a new serving spoon.

Taste appeal is achieved through fresh ingredient visuals ‘heroed’ front and centre of pack with ‘pops’ of colour.

The brand’s ‘off pack brand world’ has been introduced giving the range a premium, ‘foodie’ air but with a playful edge ensuring it doesn’t lose its reassuring feel.

Emily Fox, creative director at Lewis Moberly, said: “Unlike other brands in the baby food category Little Freddie talks to parents before their children. We’ve therefore introduced a more sophisticated colour palette reflecting the flavour of the products as well as acting as a navigational tool. We’ve very much kept the essence of the Little Freddie brand but delivered an everyday premium feel with more taste appeal and a smile in the mind.”

Joe Budge, marketing manager, Little Freddie added: “It has been a pleasure to work with Lewis Moberly to bring in more personality and warmth to our packaging while strengthening the range navigation. They have done a fantastic job to retain the brand assets that have brought us success so far, our white pack and distinctive squiggle. Exceptional ingredients remain at the core of our brand and the new design reflects this in a more succinct way with the quality of our food shining through. This helps us to appeal to discerning parents allowing them to feel good about the choice they’ve made for their children. The new design also has room to flex as our range grows.”

Source:

https://www.packagingnews.co.uk/design/new-packs/lewis-moberly-creates-new-designs-for-little-freddie

Tomintoul Single Malt Scotch Whisky has recently launched a limited-release of a rare 50-year-old single cask, double wood matured Vintage expression.

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By Waqas Qureshi 24 January 2024

Limited-edition launch of Tomintoul single malt scotch whisky

Tomintoul Single Malt Scotch Whisky has recently launched a limited-release of a rare 50-year-old single cask, double wood matured Vintage expression.

The beautiful bottles vary in shape and have an elegant look, along with the casing.

With only 281 bottles available, the limited release of the Tomintoul Vintage 1973 Cask No. 261 is now available to collectors globally.

Source:

https://www.packagingnews.co.uk/design/new-packs/limited-edition-launch-of-tomintoul-single-malt-scotch-whisky

Nescafé, the world’s leading coffee brand, has refreshed its branding and packaging.

The 85-year-old coffee brand’s new packaging features modern, ‘eye-catching’ designs across its product portfolio including, Nescafé Original, Nescafé Gold Blend, Nescafé Azera and Nescafé Frothy coffee range, aimed to stand out on the shelf and capture attention.

Nescafé said the design amplifies and ‘locks in place the accent in Nescafé behind the logo on all packs, and showcases the inclusion of coffee bean imagery.

Its important declaration of “100% responsibly sourced coffee” is prominently displayed on every jar and pack.

Sophie Demoulin, Nescafé marketing director, Nestlé UK and Ireland, said: “This relaunch represents a significant milestone for our brand as we continue to evolve and stay ahead in the ever-changing coffee industry.

“By introducing new captivating pack designs, and making substantial investments in the brand, we want to demonstrate that we are dedicated to delivering exceptional coffee experiences to our fans.”

Source:

https://www.packagingnews.co.uk/design/new-packs/nescafe-revamps-packaging-in-bid-for-further-shelf-appeal

Pearlfisher has celebrated what it says is a successful collaboration revamping designs for craft gin Sipsmith London Dry gin.

Owner Beam Suntory said the new bottle ‘up to 44% recycled content’ and weighs 20% less than the original.

Additionally, the firm said it can save seven tonnes of plastic annually by not using a “wax-dipped” lid with the bottle.

Sam Galsworthy, Sipsmith co-founder, said: “This beautiful new bottle design shows that it is possible to reduce environmental impact significantly without compromising the quality of the packaging.

“The joy for me here is in all the details – from a more sustainable closure to some hidden gems within the design. When you hold it in your hand, it’s far easier to pour from, which will please bartenders and sippers alike.”

Source:

https://www.packagingnews.co.uk/design/new-packs/pearlfisher-celebrates-revamp-of-sipsmith-london-dry-gin

Aptar Closures has revealed its SimpliCycle line of fully recyclable flow control valves for condiments, sauces, and more – aiming to achieve mechanical recyclability while ensuring hygienic and precise product dispensing.

SimpliCycle valves are made from low-density thermoplastic elastomer (TPE), which causes them to float and separate from PET during the sorting process. At this point, the valves can be recycled in the polypropylene and polyethylene stream.

When combined with a compatible Aptar closure, the valves create a fully recyclable component to be applied to PET, PE, or PP containers, both rigid and flexible. Reportedly, they can dispense products with a range of viscosities – including fat- and acid-based products like mayonnaise and ketchup.

SimpliCycle’s dispensing is said to meet or exceed the performance of valves made from conventional, less recyclable resins. The range apparently offers high-quality flow control and a consistent flow rate to give consumers control over the amount of product they use, with a clean cut-off set to avoid drips, leaks, or spills. Its inverted storage compatibility is also designed to ensure that the entirety of a pack’s contents can be emptied before disposal.

The Association of Plastic Recyclers and RecyClass have both awarded SimpliCycle Critical Guidance Recognition. It has also received a World Food Innovation Award for “Best Corporate Social Responsibility/Sustainability Initiative,” and a coveted WorldStar Global Packaging award.

“As the emphasis on sustainability increases across the globe, many brands have faced the challenge of providing more recyclable packaging solutions without compromising performance, convenience and product safety,” said Raphael Grange, president of Global Marketing Development at Aptar Closures. “At Aptar Closures, we leverage multiple decades of consumer and market expertise to continuously help brands innovate, meet new market demands, and achieve bold environmental goals by becoming even more sustainable – all with packaging solutions that do not sacrifice the consumer experience.”

Back in 2022, a similar development came to light when Berry Global developed a 55mm closure for sauce bottles. It was reportedly over 20% lighter than its previous version while reportedly offering the same performance and consumer convenience.

More recently, Kraft Heinz’s mono-material dispensing closure, Balaton, was a finalist and winner in the commercialized Recyclable Packaging category of the Sustainability Awards 2022. The prize was awarded at the Sustainable Packaging Summit in Amsterdam last November.

Source:

https://packagingeurope.com/news/mechanically-recyclable-flow-control-valve-line-released-by-aptar-closures/10828.article

Bottle Up claims to provide the first fully reusable, pre-filled, plant-based water bottle sold in the UK and aims to become a renewable and recyclable alternative to single-use plastic bottles.

In the UK, it has been reported that over 7.7 billion single-use plastic water bottles are consumed each year. Over half the plastic waste that ends up in the Thames has been attributed to plastic water bottles.

Founded in Amsterdam in 2019, Bottle Up aims to combat the single-use plastic crisis across the globe. It operates in the city of Wolverhampton and turns sugar cane from Brazilian grasslands – a crop said to require almost no fertilizer or additional irrigation – into BPA-free, reusable water bottles.

These are pre-filled with spring water from Elmhurst in a bid to minimize their carbon impact. Since they are dishwasher-safe, they can be cleaned at home for continued reuse.

Bottle Up offers bottles in three different colours, designed to offer distinct ‘personality’ and maintain durability throughout its life cycle. Partnerships with chains such as Accor – owner of hotels Ibis, Mercure, Sofitel, and more – are envisioned to bring hospitality venues closer to adopting reuse.

The bottles are currently available to buy via Morrisons, Ocado, WH Smith, The Co-op, BP, Whole Foods, and Amazon. Bottle Up reports that it has sold its 50,000^th bottle with BP and is currently the top-selling brand on Amazon under the still water category.

The news comes after ALPLA and TÖNISSTEINER unveiled a reusable and recyclable PET bottle for mineral water last October. It is designed to reduce both weight and carbon consumption compared to single-use alternatives, and is apparently made entirely from post-consumer recycled material.

In a similar development, air up launched a new line of reusable bottles made from Eastman Tritan Renew – constituting 50% ISCC-certified recycled content sourced from a molecular recycling technology – towards the end of 2023.

Source:

https://packagingeurope.com/news/bottle-up-offers-plant-based-pre-filled-reusable-water-bottle/10830.article

Sainsbury’s is repackaging its own-brand mushrooms in cardboard punnets, which is set to remove enough plastics from its operations to match the weight of 43 full double-decker buses in London.

As such, it is said to be the retailer’s largest undertaking to date when it comes to eliminating plastics – and is expected to make Sainsbury’s the first UK retailer to transition into cardboard for all its own-brand mushrooms. The move is thought to save over 775 tons of plastic, which is the equivalent of over 52 million pieces of plastic every year.

By transitioning into cardboard punnets, Sainsbury’s hopes to help its consumers reduce their plastic intake and recycle their packaging at home. Currently, its bySainsbury’s and SO Organic mushrooms are available in cardboard punnets, with its Taste the Difference lines to be incorporated by the end of January.

The change will apply to all thirteen own-brand lines by the end of the month, including its whole baby button, closed cup, organic, and chestnut mushrooms. Until then, Sainsbury’s highlights that the plastic film packaging can still be taken to its front-of-store flexible plastics recycling points to be recycled.

“As part of our Plan for Better commitments, we are trying to reduce plastic packaging across our own brand ranges,” said Claire Hughes, director of Product and Innovation. “We are delighted to introduce cardboard punnets for our own-brand mushrooms.

“Making a collective effort with suppliers to increasing recycled content and recyclability for all customers has helped achieve our biggest ever plastics removal so far. The initiative reflects our commitment towards a healthier and more sustainable future as we continue to look at ways to innovate our packaging and reduce and replace plastic where possible.”

The development comes after Sainsbury’s rolled out recyclable paper packaging across its own-brand toilet paper and kitchen towel range in the hopes of saving 55 million pieces of plastic annually.

On the other hand, the retailer’s decision to vacuum pack its beef mince range – an effort to save 450 tonnes of plastic every year – was widely criticized by consumers. The ‘awful’ new packaging was accused of being harder to recycle and impacting the quality of the meat inside the pack.

In other news, Panvita Group is adopting the DS Smith Easy Bowl corrugated cardboard tray in a bid to lower plastic consumption across the Ave meat product line by over 1.6 million pieces of packaging every year.

Source:

https://packagingeurope.com/news/cardboard-mushroom-punnets-revealed-by-sainsburys-in-plastic-reduction-effort/10832.article

A 90% paper tube developed for Pringles crisps is now available exclusively at Tesco stores and online, with around 48 million expected to be sold in the first year.

The new tube was unveiled last year. It is made of recycled paper and replaces the steel base of the previous design with a paper alternative – allowing consumers to dispose of the pack in their home recycling bins. It is also set to feature a recyclable plastic lid.

Kellanova, the owner of the Pringles brand, anticipates that a 90% paper tube will bring the company closer to its target of ensuring all its packaging is recyclable, reusable, and/or compostable by 2025. Tests conducted by the company’s packaging experts suggest that the new packaging maintains the old tube’s protective properties and keeps the crisps fresh for 15 months.

Starting this week, the tube will be available exclusively in Tesco locations and via its online store – as well as One Stop stores, which are part of the Tesco Group. It is anticipated that around 48 million Pringles tubes will be sold in Tesco in the first year alone.

Other supermarkets are set to sell the tube towards the end of 2024.

“We know people want to reduce their impact to the planet and it’s our responsibility to improve the recyclability of our packaging,” said Chris Silcock, UK managing director at Kellanova. “We’ve worked hard to develop and test a recyclable Pringles paper tube and we made significant investment in new technology to enable our factories to produce it.

“Not only is it widely recyclable but it keeps the chips fresh and tasty and protects them from breaking which helps to reduce food waste.”

Seàn Cairns, president of Global Rigid Paper and Closures (RPC) at Sonoco, helped the technical teams at Pringles design the new tube for recycling and underlines the growing awareness amongst consumers as to how their spending affects the environment – which is driving an uptake in sustainability-minded packaging.

“With this in mind, it’s important for businesses to stay ahead of the curve by exploring new packaging technologies and materials,” he says. “It was a pleasure working with Pringles and we look forward to seeing how the new paper-based tube is received by the market.

“We hope the success of this project inspires other companies and brands to convert to more sustainable packaging.”

Paul Sanderson, CEO of The Recycling Association, continued: “It has taken a great deal of research and development to achieve a fully paper-based tube with a paper end that also keeps the Pringles crisps as fresh as before. It is a fantastic example of what can be achieved when manufacturers decide they want to create packaging that is easy for the consumer to recycle, and I hope others follow Pringles’ example to help us all get closer to a circular economy.”

“We want to make it even easier for our customers to recycle, so we are excited to bring them a product they love in a more sustainable way,” added Claire Lorains, Tesco’s Group Sustainability and Quality director. “Across our own brand products, where we can’t remove packaging, we work to ensure it is recyclable, and actively encourage our branded suppliers to do the same.

“The new paper-based Pringles tube from Kellanova demonstrates the tangible environmental opportunities that exist across food packaging that work for customers and the planet. We hope to see other suppliers take similar steps to improve packaging across all the products we sell.” 

Other companies have also sought to transition into paper packaging for their crisps. Smurfit Kappa and PepsiCo implemented a cardboard box as outer packaging for its Walkers multi-packs at the beginning of last year, seeking to cut 250 tonnes of plastic from its supply chain annually.

The same brand also trialled paper-based outer packaging for two flavours of its Walkers Baked six-pack multipacks in hopes of phasing out plastics and achieving higher recycling rates.

More recently, Nissin Foods USA replaced the polystyrene cups for its Cup Noodles brand with a microwaveable paper alternative; it sought to provide a more convenient pack that lowers CO2 emissions and remove plastics from the product line.

Unilever’s Pot Noodle instant noodle brand has also trialled a new, FSC-certified paper pot in a bid to cut down on 4,000 tonnes of virgin plastic every year.

Source:

https://packagingeurope.com/news/paper-pringles-tube-now-available-exclusively-at-tesco/10837.article