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Bun Studio has worked with British jam brand Fearne & Rosie on a packaging design refresh for its range of reduced sugar spreads.

The evolution of brand identity is a critical aspect of business strategy, particularly in the competitive food sector. The recent collaboration between Bun Studio and Fearne & Rosie exemplifies a successful endeavor to enhance product appeal while preserving core brand values. The brief for this project was to cultivate a more mature and premium aesthetic without losing the playful spirit that initially defined the brand.

Under the guidance of Victoria Hemphill, Bun Studio implemented a design strategy characterized by striking visuals and vibrant graphics. By introducing bright red berry lids and employing a refined logo, the packaging achieves greater shelf visibility, an essential factor for consumer engagement. Hemphill emphasized the use of soft textures, hand-drawn illustrations, and a simplified color palette, all of which contribute to a clean and modern appearance. This design approach not only enhances the product’s aesthetic appeal but also evokes a sense of home and comfort, which is critical for establishing emotional connections with consumers.

From the perspective of Rachel Kettlewell, founder of Fearne & Rosie, the rebranding was imperative for broadening the market appeal of their jams. By positioning the product as an accessible yet premium alternative, Kettlewell aims to establish Fearne & Rosie as a prominent brand within the UK marketplace. The synergy between fear of being niche and the ambition to become a mainstream favorite reflects a strategic vision for market leadership.

Moreover, this refreshed branding coincides with a key opportunity: the brand’s inclusion in Tesco’s 2024 Accelerator Programme. This strategic placement has the potential to amplify visibility and accessibility, further propelling Fearne & Rosie towards its goal of becoming the most trusted family brand in the UK.

In conclusion, the redesign initiated by Bun Studio serves as an exemplary model of how thoughtful design can harmonize with strategic business objectives. By melding a mature, premium look with elements of playfulness, Fearne & Rosie is poised to capture a broader audience while maintaining the essence that originally endeared them to customers.

Source:

https://www.packagingnews.co.uk/design/new-packs/fearne-rosie-reveals-new-packaging-design-listing-with-tesco

Douglas Laing has launched its Islay blended malt scotch whisky Big Peat in new bottling in celebration of its 15 year anniversary.

The recent release of the special edition of Big Peat encapsulates the rich heritage of Islay whisky in a uniquely crafted, giftable carton. This limited edition not only showcases the charm of Big Peat but also invites consumers to discover 15 notable points about the whisky, the Isle of Islay, and the iconic spirit itself. The design of the carton transcends mere presentation; it serves as an educational tool, enhancing the consumer’s appreciation for the complexities of Islay’s whisky-making traditions.

In addition to its engaging packaging, the special edition includes a scannable QR code, paving the way for enthusiasts to join Big Peat’s Club. This initiative promises to deliver further exciting developments in 2025, fostering a sense of community among whisky aficionados. The integration of technology into the whisky experience exemplifies Big Peat’s commitment to evolving alongside consumer expectations.

Chloe Wood, the brand manager of Big Peat, emphasizes the innovation behind this release. She notes that the hand-selected Red Wine Casks impart a distinctive flavour profile, harmoniously blending the renowned peat smoke with a delectable complexity of fruit-driven, chocolatey nuttiness. This careful maturation process culminates in a dram that is best appreciated slowly, highlighting the rich, multifaceted character of the whisky.

In conclusion, the special edition of Big Peat not only exemplifies the esteemed qualities of Islay whisky but also represents a thoughtful approach to consumer engagement. With its exquisite flavour and educational packaging, this release invites both seasoned connoisseurs and newcomers to immerse themselves in the enchanting world of Big Peat.

Source:

https://www.packagingnews.co.uk/design/douglas-laing-launches-limited-edition-big-peat-pack

Wenlock Spring’s recent introduction of a bold new design for its 330ml still and sparkling cans marks a strategic shift in its branding approach. This move is characterized by a typography-led aesthetic aimed at enhancing the cans’ presence in chillers, particularly against the backdrop of a burgeoning number of canned beverage options within the HORECA (Hotel, Restaurant, and Café) sectors. This shift not only reflects a commitment to aesthetic innovation but also responds to changing consumer preferences, particularly among younger demographics.

Research from First Insight indicates that 60% of Generation Z favors brands that exhibit sustainable credentials. Furthermore, over half of UK adults perceive cans as a more environmentally friendly packaging option. The recyclable nature of these new cans is poised to capture the attention of environmentally conscious consumers, aligning with the growing trend towards sustainability in the beverage industry. This initiative is not Wenlock Spring’s first engagement with canned products; the introduction of canned water in 2022 exemplified its dedication to reducing environmental impact and enhancing product offerings.

The company employs sustainable manufacturing methods that minimize its carbon footprint, with each can capable of being recycled and remade within just 60 days, utilizing 95% less energy compared to the use of raw materials. This closed-loop system underscores the environmental benefits inherent in aluminum can production. Moreover, the new cans cater to the increasing popularity of ready-to-drink (RTD) beverages—both alcoholic and non-alcoholic—reflecting a market trend that Wenlock Spring aims to capitalize on.

Matthew Orme, director of Wenlock Spring, emphasizes that the choice of aluminum cans aligns with the shifting consumption habits of younger generations. With 40% of Gen Z reportedly limiting their alcohol intake in 2023, there is an evident shift towards non-alcoholic and healthier options. Orme highlights that aluminum cans offer convenience and are particularly suited for outdoor events, contributing to both aesthetic appeal and practicality.

The redesign aims to foster stronger brand cohesion and enhance shelf presence, reinforcing Wenlock Spring’s position within the industry. As consumer preferences continue to evolve towards eco-friendly products and healthier lifestyles, Wenlock Spring’s new can designs symbolize a forward-thinking approach that recognizes and adapts to these trends. In conclusion, the introduction of the new sustainable cans represents not merely a rebranding exercise but a holistic strategy that integrates environmental responsibility, market positioning, and consumer engagement in an increasingly competitive landscape.

Source:

https://www.packagingnews.co.uk/design/new-packs/wenlock-spring-targets-eco-conscious-genz-with-new-look-cans

Limited-edition cans of Beetlejuice-themed drinks will thrill a new generation of fans, while QR codes will send them to the “Afterlife.”

It is remarkable to acknowledge that 36 years have passed since Michael Keaton first donned the iconic guise of Beetlejuice, introducing audiences to the mischievous Ghost With The Most. As fans eagerly await the forthcoming sequel, Beetlejuice Beetlejuice, Keaton’s return promises to reintroduce this beloved character to a new generation.

To commemorate this reunion, Fanta has launched an exciting tie-in campaign featuring five new flavors inspired by the film’s main characters. Each limited-edition flavor will come in themed cans, allowing consumers to partake in the Beetlejuice nostalgia while enjoying refreshing beverages. The flavors include Orange for Astrid (played by Jenna Ortega), Strawberry for Lydia Deetz (portrayed by Winona Ryder), and Pineapple for Delia Deetz (Catherine O’Hara). Additionally, fans can delight in Grape for Delores (Monica Bellucci), Lemon for Wolf Jackson (Willem Dafoe), and a unique Strawberry Kiwi flavor for Bob, the voiceless Shrinker.

This collaboration not only promises to enhance the viewing experience of Beetlejuice Beetlejuice but also serves as a delightful reminder of the film’s enduring legacy and its ability to captivate audiences across generations.

Each can is also printed with a QR code that can be scanned to access exclusive physical and digital “Afterlife” experiences, including the chance to win tickets to the new movie. 

The Fanta movie cans launched in more than 50 markets across the globe on August 12 and will be complemented by Beetlejuice Beetlejuice-themed virtual and in-person experiences in the weeks leading up to the movie and the Halloween holiday season.

The movie, from Warner Bros. Pictures, will debut on September 4 internationally and on September 6 in US theaters and IMAX — but you can watch the trailer now:

Source:

https://www.packagingdigest.com/packaging-design/it-s-showtime-fanta-celebrates-beetlejuice-s-epic-return-to-theaters

Cox & Co is launching Christmas tree bars crafted from single-origin Colombian cacao.

As the holiday season approaches, consumers increasingly seek meaningful gifts that reflect their values. In response to this growing demand, Cox & Co has introduced a new line of chocolate packaging that prioritizes sustainability without compromising on quality.

The innovative packaging features biodegradable card for the outer layer, ensuring that it can break down naturally after use. Additionally, the use of vegetable-based inks promotes a safe and environmentally friendly printing process. Complementing these materials are compostable film bags crafted from wood pulp, further enhancing the eco-friendliness of the product.

Gavin Cox, founder of Cox & Co, articulates the brand’s dedication to sustainability: “Cox & Co’s mission is to create delicious chocolate that is truly different, made with care and sustainability in mind, perfect for eco-conscious consumers looking to gift sustainably this Christmas.”

This initiative not only reflects the brand’s commitment to environmental stewardship but also offers consumers an opportunity to indulge in exquisite chocolate while supporting sustainable practices. As gifting season approaches, Cox & Co stands as a beacon for eco-conscious choices in the confectionery market.

Source:

https://www.packagingnews.co.uk/design/new-packs/cox-co-launching-christmas-tree-bars-in-compostable-packaging

Loose-leaf brand Mother Nature’s Recipes has worked with brand designers Patch & Pieces to carry out a full rebrand.

In a significant shift that underscores the evolution of Mother Nature’s Recipes, the brand has introduced a fresh identity that resonates with its mission to support mothers. Formerly characterized by a logo featuring a mother and child, along with bold two-toned pouched packaging, the new branding embodies a more artisanal and nurturing approach.

The redesigned packaging showcases organic, flowing lettering and a prominently displayed wordmark, reflecting a hand-crafted aesthetic. Each of the six tea boxes is adorned with delicately illustrated foliage, echoing the natural ingredients within. This thoughtful design choice not only enhances the visual appeal but also reinforces the brand’s commitment to authenticity and quality.

The ‘Garden of Eden’ concept is further highlighted through bright yet subdued color palettes unique to each tea flavor. The new apertured boxes allow consumers to glimpse the loose tea ingredients, fostering transparency and enhancing the overall experience. Iconography depicting cups, teapots, women, plants, and fruits enriches the brand’s narrative, creating a cohesive and inviting brand presence.

Kheyla Anderson, founder of Mother Nature’s Recipes, articulates the rationale behind the rebranding: “The change in branding reflects how we are growing as a business; I started the business when I first became a mother, and like any business we grow and evolve. In this new chapter for us, we will hopefully be able to support more and more women, be inclusive to all types of mothers, and be more environmentally friendly.”

Jennifer Falowo, creative director at Patch & Pieces, emphasizes the collaborative approach taken in this rebranding effort. “We aimed to give greater feelings of care and compassion while ensuring sustainability solutions for the brand,” she noted. With the incorporation of biodegradable pyramid tea bags and sustainable packaging materials, the new direction of Mother Nature’s Recipes signifies a commitment not only to mothers but also to the environment.

As this beloved brand embarks on a new chapter, its reimagined identity encapsulates a promise of nurturing, inclusiveness, and sustainability, inviting all mothers to take a moment for themselves amidst the warmth of their brewing tea.

Source:

https://www.packagingnews.co.uk/design/new-packs/patch-pieces-revamp-pack-designs-for-mother-natures-recipes-tea

SoreThumbStudio was tasked to reposition and rebrand products from cosmetics brand Domizia, helping it to find its ‘extra-ordinariness’

SoreThumbStudio recently undertook the challenge of repositioning Bufarma, formerly known as Domizia, to better align the brand with its core expertise in natural skincare formulations. With a soft launch set for a trade show in just ten weeks, the task was both urgent and critical.

Bufarma specializes in harnessing the skin-repairing properties of organic buffalo milk, complemented by responsibly sourced local botanicals from southern Italy. The repositioning strategy aimed to set Bufarma apart in a saturated skincare market characterized by conventional packaging—a generic aesthetic defined by bland white boxes and minimalist black branding.

Recognizing the need for a distinctive visual identity, SoreThumbStudio drew inspiration from traditional aluminium milk urns that have historically housed buffalo milk. This approach not only highlights the brand’s heritage but also results in packaging that is infinitely recyclable, premium, and safer for transportation compared to glass.

To further bolster Bufarma’s eco-friendly image, the agency implemented a unique single-material bellow pump. This innovative design eliminates the need for springs, making it easily recyclable in its entirety. Additionally, the outer boxboard packaging features premium iridescent foil-blocked details, all of which are 100% recyclable, reinforcing Bufarma’s commitment to an ‘extra-ordinary’ ethos.

A tactile tear-open strip was incorporated to enhance the unboxing experience, inviting customers to engage with the brand story in a tangible way. As a final touch, Bufarma has enlisted the talented Kiera Chaplin as its brand ambassador, further elevating its market presence.

Through this comprehensive repositioning, SoreThumbStudio has effectively aligned Bufarma’s brand identity with its expertise, setting the stage for a successful entry into the competitive skincare landscape

Source:

https://www.packagingnews.co.uk/design/new-packs/domizia-rebrands-as-buframa-with-new-stand-out-look-from-sorethumbstudio