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Sustainability Awards 2024 Finalist Interview: BOTTA EcoPackaging’s paper cushioning bag

As part of our Finalist Interview series leading up to the Sustainability Awards, we had the pleasure of speaking with BOTTA EcoPackaging about their innovative Eco-Paper Cushioning Bag, nominated in the Commercialized E-commerce category.

Congratulations on being a finalist for the Sustainability Awards 2024! Could you provide a brief summary of your entry?

The Eco-Paper Cushioning Bag, developed in collaboration with Karopack, offers a sustainable closed-loop alternative to traditional plastic void fillers. Upcycling waste paper and cardboard, it fosters a circular economy by reducing landfill waste and carbon emissions, while ensuring traceability and sustainability in packaging.

What do you believe impressed the judges about your entry? What makes this project innovative and impactful in terms of packaging sustainability?

The Eco-Paper Cushioning Bag empowers businesses to transform their paper waste into durable, reusable packaging on-site, enhancing waste traceability and decreasing reliance on virgin materials. This decentralized model minimizes transportation emissions and fosters a self-sustaining recovery loop, significantly reducing landfill waste by extending the life of paper and cardboard before they require recycling. Our solution provides a recyclable and reusable alternative to conventional plastic fillers, advancing a more sustainable packaging ecosystem.

Can you share insights into the ongoing development of your project and its reception within the industry? What are the next steps for commercialization or product development?

Our initiative has garnered positive feedback from the industry, which seeks solutions to mitigate waste and minimize plastic reliance, especially single-use and virgin plastics. Companies are increasingly focused on improving their sustainability profiles, which are under scrutiny from various stakeholders.

Looking ahead, we plan to establish a comprehensive paper and cardboard waste retrieval system in local areas, creating a beneficial cycle of upcycling. This initiative will delay the moment when paper-based products become waste and require recycling, thus reducing the need for virgin or post-consumer recycled paper. Additionally, it will enable smaller companies with limited waste to participate in the Eco-Paper Cushioning Bag initiative.

The winners of the Sustainability Awards 2024 will be revealed at the Sustainable Packaging Summit in Amsterdam on 12-13 November. This summit brings together leaders from the FMCG value chain, policymakers, NGOs, recyclers, and investors to collaborate and identify opportunities for sustainable transformation.

Source:

https://packagingeurope.com/features/sustainability-awards-2024-finalist-interview-botta-ecopackagings-paper-cushioning-bag

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A closer look at Mondi’s paper-based shrink wrap alternative

Mondi says that Hug&Hold – its recyclable, paper-based shrink wrap alternative – reduces carbon footprint by 43% compared to LDPE shrink wrap. We recently spoke with Jakub Vilánek, packaging innovation scale manager for flexible packaging at Mondi, to learn more.

Hug&Hold represents a significant advancement in the packaging industry, designed specifically for the safe transport and stacking of beverage bottle bundles. This innovative solution consists of two primary components: a patent-pending kraft paper sleeve and a corrugated clip. The sleeve, crafted from Advantage SpringPack Plus material, boasts exceptional tensile strength, allowing it to securely strap and stabilize bottles during transit. Meanwhile, the clip encircles the neck of the bottles, enhancing stability and adding an optional integrated handle for convenient transport. This design ensures that consumers can easily access individual bottles from the bundle, promoting practicality and ease of use.

Comparatively, Hug&Hold presents distinct functional advantages over traditional plastic alternatives. While many plastic wraps can be prone to damage and environmental concerns, Hug&Hold is engineered from renewable and fully recyclable materials, ensuring its suitability for existing paper waste streams throughout Europe. In terms of strength, it offers robust performance without the susceptibility to water damage associated with some plastic products.

To further substantiate its environmental credentials, Mondi commissioned a life cycle assessment (LCA) that adhered to ISO standards and employed the Environmental Footprint method. This rigorous study assessed 16 indicators, evaluating the life cycle impact from raw material acquisition to end-of-life treatment. The results were compelling: Hug&Hold demonstrated a 43% lower carbon footprint compared to average LDPE virgin plastic shrink wrap and a 15% lower footprint than LDPE shrink wrap with 100% recycled content. This highlights Hug&Hold’s capability to mitigate climate change impacts while delivering a robust packaging solution.

Mondi’s commitment to transparency and objectivity in the LCA process was paramount. Collaborating with a well-regarded LCA consultancy, the study underwent critical review by a panel of three independent experts throughout all phases, ensuring a comprehensive and accurate assessment. Their oversight included the definition of objectives, data collection, and evaluation of results, reinforcing the integrity of the findings.

In summary, Hug&Hold represents an innovative, sustainable alternative in beverage packaging, combining effectiveness and environmental responsibility. As companies increasingly seek to reduce their ecological footprint, solutions like Hug&Hold pave the way for a more sustainable future in packaging.

Source:

https://packagingeurope.com/features/a-closer-look-at-mondis-paper-based-shrink-wrap-alternative
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New Dry Lamination Adhesive for Sustainable Flexible Food Packaging

Trinseo’s high-solids acrylic waterborne emulsion can enhance performance, efficiency, and sustainability for food-contact applications.

Trinseo, a leading specialty materials solutions provider headquartered in Wayne, PA, has announced the launch of Ligos A 9200, an innovative acrylic waterborne adhesive specifically engineered for the dry lamination of flexible packaging structures intended for food contact.

Ligos A 9200 is adept at bonding a variety of substrates, including paper, polyolefins, polyvinylidene chloride-coated materials, metalized films, as well as polyamide and polyester films. The unique polymer formulation of this emulsion provides exceptional initial shear and bond strength, making it an indispensable solution for film converters in the flexible packaging industry. With a high solids content of 62%, Ligos A 9200 facilitates faster lamination speeds and ensures efficient drying processes, enhancing overall operational efficiency. The emulsion also supports rapid slitting in post-lamination activities, further contributing to productivity gains.

In line with growing sustainability goals, Ligos A 9200 has received certification for recyclability from Papiertechnische Stiftung (PTS), an independent research institute of the German paper industry. According to the CEPI Recyclability Laboratory Test Method, Version 2, PTS’s testing confirms that over 99% of the paper fibers in structures utilizing this new adhesive are effectively recovered in standard mill recycling processes.

Trinseo’s Ligos A 9200 represents a significant advancement in adhesives for food-safe flexible packaging, blending high performance with sustainability—a crucial consideration in today’s packaging landscape..

Source:

https://www.packagingdigest.com/flexible-packaging/new-dry-lamination-adhesive-for-sustainable-flexible-food-packaging

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Paper’s the Star of Dole’s Frozen Food Packaging Redesign

Switching from plastic to paper packaging for Dole Smoothie Bowls reduces the lineup’s plastic use by 97%.

Dole Packaged Foods is making significant strides in sustainability by transitioning its popular Dole Smoothie Bowls from traditional petrochemical-based plastic packaging to a new, environmentally friendly paper-based design. This redesign supports Dole’s ambitious goal of phasing out petrochemical plastics by 2025.

Introduced in July 2024 and currently available in select U.S. retailers, including Walmart, Publix, and Wegmans, the new packaging replaces the previous plastic tub and lid. The innovative paperboard container and lid are crafted from Forest Stewardship Council (FSC)-certified materials, demonstrating Dole’s commitment to responsible sourcing. This change is projected to eliminate an astonishing 130 metric tons of plastic annually, as the new packaging design reduces plastic usage by 97%.

Dole Smoothie Bowls are frozen fruit-based products topped with honey-oat granola, previously packaged with a rigid plastic insert for separation. While the new design retains a plastic, tamper-evident film for sealing and continues to include a plastic topping pouch, the majority of the packaging has successfully transitioned to paper.

To inform consumers of this significant change, the new packaging prominently features a green call-out stating, “New! Paper Based Bowl.” Although the Smoothie Bowl packaging does not currently display the How2Recycle label due to varying local recycling guidelines, Dole is actively collaborating with partners to explore future packaging enhancements and optimizations.

Through these initiatives, Dole Packaged Foods is taking substantial steps towards reducing its environmental footprint and fostering a more sustainable future.

Source:

https://www.packagingdigest.com/sustainability/paper-s-the-star-of-dole-s-frozen-food-packaging-redesign

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Why Did This Ice Cream Brand Pick Plastic Pints Over Paperboard?

Blue Bunny’s preference for polypropylene containers points to a growing trend, according to packaging supplier Berry Global.

As summer reaches its zenith, so too does the anticipation of delightful frozen treats, particularly during National Ice Cream Month in July. One notable participant in the festivities is Wells Enterprises, Inc., which has expanded its Blue Bunny brand to include single-serve ice cream containers in a bid to enhance consumer experience and sustainability.

In partnership with packaging supplier Berry Global, Wells has opted for clear plastic polypropylene pints rather than traditional paperboard. This decision was driven by the desire to provide consumers with a visually appealing product that showcases the intricately layered contents, mimicking the brand’s popular 48-ounce scoopable versions in a more manageable form.

Moreover, this shift towards clear plastic packaging is grounded in a commitment to sustainability. As Matt Chase, director of sales at Berry Global, emphasizes, the demand for innovative, recyclable packaging is intensifying. “Through strong value-chain partnerships…we are designing products more effectively to foster cleaner communities for future generations without compromising on convenience or shelf appeal,” he states.

Julee Zugel, director of strategic sourcing at Wells, echoes this sentiment, commending Berry Global for its proactive approach in addressing the evolving needs of sustainable packaging. The collaborative effort has highlighted the importance of innovation in supporting environmental objectives within the frozen dessert sector.

Traditionally, ice cream packaging made from paperboard has faced significant recycling challenges. The inclusion of a thin polymer barrier necessary to maintain product integrity complicates the recyclability of these materials. As noted by Chase, many recycling programs exclude ice cream containers due to these complexities, often designating them as “Not Yet Recyclable.”

As consumer preferences shift towards more sustainable options, the transition from paper to plastic packaging is increasingly common. The new Twist pint containers are now available in a variety of flavors, including strawberries & cream and mint chocolate, at major retailers such as Walmart, Kroger, Food Lion, and Publix.

In conclusion, as the ice cream industry adapts to evolving sustainability demands, the collaboration between Wells Enterprises and Berry Global stands as a testament to the potential for innovation to enhance both product appeal and environmental responsibility. This summer, consumers can enjoy their favorite frozen treats with the added assurance of more sustainable packaging.

Source:

https://www.packagingdigest.com/food-packaging/why-did-this-ice-cream-brand-pick-plastic-pints-over-paperboard-

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Air Wick Botanica brand launches a premium range

Air Wick’s Botanica brand has launched a new premium range, Botanica Origins.

In a remarkable collaboration with Design Bridge and Partners, a new core brand strategy has emerged, intricately weaving the themes of people, places, and plants. Central to this initiative is the concept of terroir, which has significantly influenced the visual expression of the newly launched product range.

The packaging design draws inspiration from the aesthetic of a botanist’s scrapbook, resulting in a collage that harmoniously combines photography, abstract watercolours, and graphical elements. This meticulous design process reflects a profound dedication to craftsmanship, embodying a true labour of love.

Accompanying the striking packaging is a refreshed brand identity that features a new logo. Drawing from the beauty of the natural world, the logo showcases elegant flicks and flourishes reminiscent of unfurling leaves. This design not only encapsulates the essence of the brand but also reinforces its commitment to nature.

Additional branding elements include a distinctive ‘B’ monogram and a beautifully illustrated stamp device, signaling the brand’s promise of offering fragrances infused with natural and responsibly sourced ingredients. This thoughtful integration of design and philosophy positions the brand as a leader in sustainability and aesthetic appeal.

In summary, this collaborative effort underscores the powerful intersection of design and nature, crafting a compelling narrative that resonates with consumers.

Source:

https://www.packagingnews.co.uk/design/new-packs/air-wick-botanica-brand-launches-a-premium-range

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KP Snacks revamps designs for Discos packaging

KP Snacks’ Discos packs have been redesigned with a ‘modern’ look for the brand, starting with its Prawn Cocktail flavour.

In a dynamic retail landscape, the importance of visually striking packaging cannot be overstated. This principle is exemplified by the recent launch of new packs for Discos, which feature vibrant colours and carry the evocative tagline “Feel the Zing.” Such a redesign aims to significantly enhance shelf presence, attracting both loyal customers and new consumers alike.

Pauline Warren, Heritage Portfolio Manager at KP Snacks, articulated the brand’s commitment to evolution, stating, “Discos is a familiar and well-loved brand that has been providing great tasting snacks for decades. We are thrilled to be refreshing this iconic brand with a bold packaging redesign, continuing to support its growth and relevance within the category.”

This strategic move not only modernizes the brand but also reinforces Discos’ standing in an increasingly competitive snack market. The fresh aesthetic is poised to resonate with consumers seeking both nostalgia and novelty in their snacking choices, ensuring that Discos remains a delightful staple on the shelves.

Source:

https://www.packagingnews.co.uk/design/new-packs/kp-snacks-revamps-designs-for-discos-packaging

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Sunhouse redesigns Tropicana packaging

Tropicana has revamped its iconic packaging design working with Sunhouse.

Tropicana has recently unveiled a striking redesign that places the iconic orange back at the center of its identity, reaffirming its commitment to quality and heritage. The evolved brand mark features a distinctive horizon arch, punctuated by an orange accent on the ‘i,’ and is paired with the tagline “The Original since 1947.” This integration not only enriches the brand’s narrative but also reinforces its authenticity and promise of superior quality.

The visual identity of Tropicana has been enhanced with the classic symbol of a whole orange and a red-and-white straw, which has been refined to heighten its taste appeal. This updated graphic embodies a more robust shape language, underscoring the brand’s dedication to delivering juice straight from the source.

Final touches to the design include founder Anthony T. Rossi’s signature, a hand-drawn illustration of oranges, and a photograph of the original grove, all of which amplify Tropicana’s craftsmanship and authenticity.

Mick van Ettinger, chief marketing officer of Tropicana Europe, emphasized the significance of this redesign, stating, “This marks a pivotal moment for Tropicana. It represents an opportunity to blend modern iconicity with decades of heritage, reinforcing our leadership in the juice category.” He noted the collaborative effort with Sunhouse to reconnect with the brand’s roots and celebrate its enduring identity.

James Giles, executive creative director at Sunhouse, pointed out the goal of rejuvenating the brand’s visual assets, highlighting the compelling stories behind Tropicana to convey the message that “Not All Juices are Created Equal.”

In essence, Tropicana’s new design serves not just as a visual update, but as a profound acknowledgment of its rich history and unwavering commitment to quality, embodying the essence of “pure, delicious natural goodness straight from the source.”

Source:

https://www.packagingnews.co.uk/design/new-packs/sunhouse-redesigns-tropicana-packaging

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Knockout designs Hennessy X.O Travel Collection to take brand on ‘global odyssey’

Maison Hennessy has launched a special collection of Hennessy X.O cognac exclusive travel edition featuring meticulously crafted packaging by independent design agency Knockout.

In an innovative collaboration, Knockout has been entrusted with the design of a limited-edition collection that celebrates ‘nine extraordinary destinations’ cherished by Hennessy. These locales—Macau, Hainan, Singapore, Paris, Shanghai, Hong Kong, Taipei, Shenzhen, and a bespoke offering for Harrods—serve as the brand’s homes away from home.

At the core of this project lies a commitment to sustainability, guiding the design towards a forward-thinking approach that departs from traditional packaging. The collection features bottles protected by cases crafted entirely from recyclable paper pulp, molded to reflect the elegant silhouette of the Hennessy X.O bottle. This unique casing not only offers protection but also enhances the visual allure of each bottle, characterized by fluid lines that echo the bottle’s distinctive form.

A luxurious leather luggage tag accompanies each bottle, embossed with patterns inspired by the architectural marvels of their respective destinations. The labels further amplify the design’s richness, showcasing bespoke illustrations that encapsulate the vibrant energy and character of each locale. A thoughtfully curated color palette injects a sense of dynamism into the collection, merging tradition with modernity.

The Paris edition of this collection debuted in conjunction with the 2024 Olympics, encapsulating the city’s classical elegance through a stunning illustration of its iconic landmarks.

“Beyond its sustainability, the beauty of this material lies in its ability to imbue depth and drama, enriching the brand’s narrative,” remarked Dom Burke, founder and executive creative director of Knockout. “Through the marriage of sustainable materials and premium treatment, the design embodies the ethos of sustainable luxury, achieving a harmonious blend of striking beauty and environmental responsibility.”

This endeavor not only highlights Hennessy’s commitment to sustainability but also reinforces its status as a purveyor of luxury, showcasing how conscientious design can enhance the experience of premium products while respecting our planet.

Source:

https://www.packagingnews.co.uk/design/new-packs/knockout-designs-hennessy-x-o-travel-collection-to-take-brand-on-global-odyssey

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The Label Makers ‘transforms’ Halfpenny Green’s premium wine labels

The Label Makers has worked with Halfpenny Green Wine Estate to produce a new look sustainable label for their oak-aged Solaris wine.

The wine industry continues to evolve, and at Halfpenny Green Wine Estate, an exciting update is on the horizon. The signature coin featured prominently on the estate’s labels— a hallmark of its premium offerings— is set to be rolled out across other premium range bottles. This enhancement not only accentuates the brand’s identity but also exemplifies a commitment to quality and sustainability.

Crafted from uncoated white matt, wood-free printing paper with a felt-marked finish, the new labels marry aesthetic excellence with environmental responsibility. Designed to endure challenging conditions, these labels boast wet strength and a fungicidal treatment, ensuring they remain pristine even when submerged in ice buckets.

The innovation does not stop there. The laminate used in the production of these labels comprises 70% post-consumer recycled content, reflecting both The Label Makers’ and their clientele’s dedication to sustainability.

Furthermore, the labels are designed using advanced printing techniques, including a full-colour digital print, intricate line work, foils, embossing, and high-build spot varnish. This results in a visually striking appeal, particularly evident in the attention to detail found in the coin elements and vibrant colours.

Julian Sollom, head of sales at Halfpenny Green Wine Estate, praised The Label Makers for their proficiency in producing high-quality labels tailored for the wine sector. He remarked, “They really understand drinks labels, producing consistently high-quality products, such as scuff-resistant labels that maintain their integrity in shipping and in ice buckets.”

As Halfpenny Green Wine Estate prepares to unveil these redesigned labels, it reinforces its commitment to excellence and sustainability in the ever-competitive wine market.

Source:

https://www.packagingnews.co.uk/design/the-label-makers-transforms-halfpenny-greens-premium-wine-labels