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What’s next for Xampla’s plastic-free, ‘100% natural’ packaging materials?

Xampla, which produces plastic-free biodegradable packaging solutions using “100% natural”, chemically unaltered plant materials, made a landmark announcement towards the end of last year. It will now be working with 2M Group in a bid to scale up the production and distribution of its solutions. Stanley Mitchell, the company’s head of business development, tells us more.

It would be great if you could give us a brief overview of Xampla and the innovation it has created. How does it compare with conventional materials in terms of functionality and carbon emissions?

Xampla’s technology and materials are the product of more than 15 years of fundamental protein research at the University of Cambridge. This year, Xampla took a huge step in the scale-up and commercialisation of its products by launching Morro – its first consumer brand.

Morro is a high-performance, plant-based material that is 100% natural and biodegradable. Made from chemically unaltered plant materials, with no harmful chemical agents or crosslinking, Morro materials return back to nature after use, biodegrading completely in all different end of life scenarios.

The high-performance material provides excellent barrier properties, meaning it can replace conventional materials, such as single-use plastics. However, unlike plastic, it biodegrades at end-of-life – providing the experience consumers are used to, without the pollution.

The material is a drop-in solution for manufacturers and works on existing machinery and manufacturing processes, enabling brands to make a simple swap to a sustainable alternative.

It’s been a couple of years since we last spoke with Xampla. What’s changed in your industry space since the last time we spoke, and what has Xampla’s journey looked like in the intervening years?

Even within the last two years, much more regulation has come into place to phase out plastics across the world. The recent single-use plastic ban in the UK demonstrates the increasing appetite for plastic-free alternatives both amongst brands and regulators.

However, the marketplace for alternatives can be confusing to navigate, with an array of greenwashing claims.

As a result, we have seen increased interest in truly sustainable and simple-to-understand solutions. Morro materials are made just from plants, so will fully biodegrade wherever they end up. Consumers do not want to navigate complicated end-of-life processes, so this makes it a simple swap.

Part of that change is also about material availability, and Xampla has made incredible progress in the past 24 months. We have signed our first large-scale manufacturing agreement with UK based 2M Group of Companies to ramp up production to the kiloton scale. This is an incredible landmark not just for Xampla as a company, but for the broader biomaterials industry: showing that breakthrough new materials like Morro are accessible and commercial in scale.

One major change we’ve noticed is that a huge number of flexible materials made from non-traditional sources have been launched since then. What separates Xampla from the crowd?

We are a leading company engineering plant proteins and other natural polymers as a drop-in, high-performing next-generation material that can eliminate some of the most polluting forms of plastic.

Other plant-based replacements are based on plant polysaccharides (for example starches), which require chemical modification to match the high performance we can achieve with proteins. Made from plants, Morro requires no harmful chemical additives or crosslinking, meaning it can biodegradable completely at end-of-life.

At Xampla, we also produce our materials with an agnostic approach. This means that we use a variety of waste stream-derived plant-based feedstocks and tailor them to specific applications, rather than focusing on a singular source.

What does Xampla’s new partnership with 2M mean for the company in real terms?

Our partnership with 2M Group of Companies is focused on industrialisation and process, and scaling up the manufacturing of Morro materials.

Xampla will continue to develop its plastic-free technology solutions, with 2M manufacturing Morro materials at scale from its manufacturing facility in Milton Keynes. This will enable 2M to leverage their network and expertise in chemical manufacturing and distribution and expand their offering into the packaging industry through the Morro Coating platform.

In addition, 2M are well connected to leading CPG brands in the personal care and HI&I industries that will provide an excellent launch pad to bring Morro materials directly into these segments of the market, helping brand owners eliminate unnecessary plastic from their supply chain.

This agreement is a real landmark for both companies and shows what can be done when established industry players and innovative startup companies work together to achieve change.

Your company, along with a number of other organisations within the “natural polymers” space, encouraged policymakers at INC-3 to recognize natural polymer materials as valuable assets in combating plastic pollution. Could you tell us a bit more about it? How would you reflect on INC-3 now that it had concluded?

As a member of the Natural Polymers Group, Xampla are advocating for the broader recognition of natural polymer materials as valuable assets in addressing plastic pollution.

Our focus is on encouraging policymakers to support the acceleration of industry development and incentivise the adoption of plastic-free substitutes as mainstream solutions, and expansion.

As a collective, our key proposals include the need for a clear definition for plastic and non-plastic substitutes, as well as an expanded criteria for circularity – both of which should acknowledge the end-of-life benefits of natural polymers. To achieve these goals, alongside the Natural Polymers Group, Xampla have called for ambitious policies and incentives aimed at reducing the use of plastics, where alternatives are viable. Our objective is to create a regulatory environment that fosters the production and use of natural polymer solutions derived from abundant renewable resources.

We are looking ahead to continued discussions at INC-4 in April to see whether any of these aspects will be addressed.

Source:

https://packagingeurope.com/features/whats-next-for-xamplas-plastic-free-100-natural-packaging-materials/10836.article

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News & Updates

Recyclable Mono-Material Snickers Bar Packaging Debuts

A healthier, low-glycemic formula candy bar wrapped in a mono-material polypropylene film that adheres to “Designed for Recycling” guidelines is healthier for the environment.

Improving the sustainability of flexible packaging films, pouches, and other formats in the packaged food category starts with a first step away from nonrecyclable multilayer barrier films.

That improvement often means a switch to a recyclable mono-material film, which Mars China has taken in announcing this month the launch of a dark chocolate cereal Snickers bar.

It is claimed to be a significant step towards sustainable packaging using a mono-material polypropylene (PP) that follows “Designed For Recycling” guidance and “can be easily recycled in designated channels”.

Available in select outlets, the new healthier-for-the-environment packaging matches the heathier-for-you, low-sugar, low-glycemic index snack.

The release points out that flexible packaging for food products typically consists of multiple layers of different materials to meet food safety and shelf-life requirements while being lightweight and flexible. However, the complex structure and materials make it challenging, if not unrealistic, to recycle.

In contrast, mono-material flexible packaging using single-polymer PP or polyethylene (PE) packaging is easier to recycle.

The “Flexible Plastics Reborn” project.

To address the challenges of flexible plastic packaging collection and recycling, Mars China partnered with the Green Recycled Plastic Supply Chain Joint Working Group (GRPG), China Plastic Recycling Association of China National Resources Recycling Association (CRPA), P&G, PepsiCo, and Dow to initiate the “Flexible Plastics Reborn” project.

This joint effort in China explores a sustainable flexible plastic packaging collection and closed-loop recycling system by addressing design, collection, and recycling challenges. The mono-material flexible packaging of the new Snicker’s dark chocolate cereal bar is specifically designed for the recycling requirements of the “Flexible Plastics Reborn” project.

After use, consumers can collect and drop mono-film packaging like this at designated collection points covered by the “Flexible Plastics Reborn” project.

Box sustainability and improved packaging quality.

The brand has taken a more holistic approach to the product’s sustainability by ensuring the candy bars’ secondary box packaging for multiple bars uses paper material certified by the Forest Stewardship Council (FSC) which supports sustainable forest management.

The brand owner also bolstered quality assurance for the new packaging by implementing more comprehensive validation and quality standards to ensure the Snickers packaging materials meet food safety requirements for product protection.

It’s one of several avenues global brand owner Mars is pursuing to avoid metallized multilayer flexible substrates; in May 2023 it was revealed that Mars Wrigley UK was piloting recyclable paper wraps for Mars Bars.

Source:

https://www.packagingdigest.com/food-packaging/recyclable-mono-material-snickers-bar-packaging-debuts

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News & Updates

Pepsi’s New Mini Cans Get an Assist from Shaq

A striking contrast between the new can’s small size and a basketball legend’s generous proportions sparks laughs.

Pepsi has joined forces with basketball star Shaquille O’Neal on the launch campaign for Pepsi Mini cans, giving big props to the little package.

A commercial for the 7.5-oz cans, starring Shaq, began running on national television sports broadcasts in November 2023. Titled “I Wish,” the commercial continues in the tradition of Shaq’s Pepsi commercials from the 1990s.

Pepsi Mini cans are available in 6- and 10- packs in numerous Pepsi flavors, including Original, Zero Sugar, Wild Cherry, Diet, and Real Sugar. Original and Wild Cherry Pepsi are also available in a Mini can 30-pack.

The new commercial positions Pepsi Mini cans as the ideal accompaniment for snacks and meals, contrasting Shaq’s height with the can’s small size.Pepsi-Mini-Can-Shaq-2-web.jpg

Shaq and Skee-Lo with the new Pepsi Mini cans. PEPSICO

The ad features a parody of Skee-Lo’s 1995 hip-hop song “I Wish I Was a Little Bit Taller,” replacing “taller” with “smaller.” In the earlier commercial, Shaq plays his size for laughs, squeezing into an airline seat with minimal leg room, lying in a too-short bed, and getting fitted for a “big and tall” suit.

Skee-Lo sings the parody theme song and also plays a cameo role in the ad. The Pepsi Mini campaign marks the first time Pepsi and Shaq have teamed up on a commercial in more than 20 years.

Source:

https://www.packagingdigest.com/packaging-design/pepsi-s-new-mini-cans-get-an-assist-from-shaq

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News & Updates

Stormbrands redesigns Asda’s own-label pet food

Asda has rebranded its pet food lines – Hero for dogs, Tiger for cats – with a fun and vibrant new design by Stormbrands.

The brief was to to refresh and modernise Asda’s pet brand offerings in the face of increasing competition.

Stormbrands discovered a shift in consumer mindset from pet ‘ownership’ to pet ‘parenthood’, leading to a higher level of care for animals, which are now seen as family members.

The agency’s creative approach aims to dramatize this unspoken connection.

Stormbrands mentioned that the softer brand colors reflect the existing design but have been updated to attract a younger audience of pet owners.

The rebrand aims to alter customers’ views of a private-label pet-food line, showing that Asda’s products are equally credible and nutritious as branded options.

As well as finalising the design for all lines across the range, the agency created packaging and brand guidelines to steer its future, plus point-of-sale activation and comms stimulus.

Zoe Phillipson, Stormbrands’ creative director, said: “We wanted to make sure this work delivers against what we’re famous for: energising brands to move mindsets, markets and culture.

“We’re excited to see how the new range can change current consumer shopping habits and perceptions of own-label offerings by capturing ‘swing shoppers’ and creating a destination brand for Asda.”

Justine Jackson-Hickling, Head of Own Brand Design at Asda, said: “Stormbrands’ response to reposition and redesign our much-loved Tiger and Hero pet brands was spot on from the very beginning. The clarity of thinking and clear rationale they demonstrated throughout their work was invaluable, particularly given the complexity of the category and range. Their bold and brave thinking really pushed us to see the true potential of these much-loved brands. They have defined a strong, modern and relatable identity for Tiger and Hero that allows us to continue to build strength across our portfolio of own brands.”

Source:

https://www.packagingnews.co.uk/design/new-packs/stormbrands-redesigns-asdas-own-label-pet-food

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News & Updates

Harpic cuts plastic with launch of ‘self-sticking’ toilet blocks

Harpic is introducing a new ‘self-adhering’ toilet block that eliminates the need for plastic cage packaging.

The soap stickers are coated in a biodegradable polyvinyl alcohol wrap (PVOH).

The packaging design emphasizes the product’s main benefits and the scents of the stickers (initially available in marine, citrus, and pine), with visual cues highlighting its promise of freshness and convenience, as well as the shape of the sticker.

Ally Cane, brand experience lead for Harpic at parent-brand Reckitt, said: “This type of launch needs to be rooted in consistency of messages and visuals. There needs to be a red thread running through such new innovations that takes account of 360-degree touchpoints but also connects with the DNA of the master brand.”

Source:

https://www.packagingnews.co.uk/design/new-packs/harpic-cuts-plastic-with-launch-of-self-sticking-toilet-blocks

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News & Updates

Soreen relaunches Snowy Christmas Loaf & limited-edition Mini Loaves

Soreen, the malt loaf bread brand, has recently re-introduced its ‘Deliciously Snowy Christmas Loaf’ and limited-edition Mini Loaves.

The packages were direct and clearly displayed Christmas-themed packaging, with a snowman as the main feature.

Liz Jacobs, marketing director, Soreen, said: “Our Deliciously Snowy range provides the perfect combination, offering families a tasty treat that is low in calories, low in saturated fat and still retains that squidgy Soreen deliciousness to satisfy the taste buds either on-the-go, after or between meals.

“We’re delighted to bring back – by popular demand – our Deliciously Snowy Mini Loaves and core loaf. We intend to continue extending our seasonal appeal and help retailers to capitalise on their wrapped cake seasonal sales with our limited-edition variants, which are proving exceptionally popular.”

Source:

https://www.packagingnews.co.uk/design/new-packs/soreen-relaunches-snowy-christmas-loaf-limited-edition-mini-loaves

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Seymourpowell rebrands Switzerland’s heritage chocolate – CAILLER Pralines

Seymourpowell recently updated the branding for CAILLER Pralines, a well-known chocolate collection in Switzerland.

The rebrand is specifically focused on premiumisation, aiming to refresh the product range and appeal to new audiences with unique and personalized packaging.

The work also included a new limited edition collection and packaging in time for the festive season.

The new design included understated graphic elements on and around the chocolates, as well as luxurious touches like gold foiling with precise embossing and varnishing to enhance the product’s positioning.

Seymourpowell’s revamp of CAILLER Pralines’ Christmas edition utilized intricate 3D illustrations of ribbons and gift tags to embody the newly designated brand personalities of the specific sub-ranges.

Custom patterns create the backdrop for each box, on which hyper-real ribbons are intricately woven and tied on top.

Each gift tag has a unique shape, following the design cues from the all-year-round collections.

CAILLER also launched a special Christmas praline collection for the holiday season; by incorporating ribbons and other symbolic elements, Seymoupowell maintained a consistent festive look across all CAILLER praline products for Christmas.

Tim Zurfluh, líder de negocios de marca de Nestlé, dijo: “Desafiamos a Seymourpowell a embarcarse en una misión de rejuvenecimiento, empujando los límites de la creatividad para reinventar nuestro empaque de pralinés de una manera fresca y emocionante. Colaborando con su extraordinario equipo talentoso, entramos en una nueva era de CAILLER Pralines. Han sido un socio increíble, alimentando nuestra creatividad y desafiando los límites del diseño. Convirtieron nuestra visión en una realidad transformadora.”

Allison Spence, brand creative director, Seymourpowell, said: “It was a pleasure to work with CAILLER on the rebrand of their iconic Swiss chocolate company. CAILLER has such a rich history, and our goal was to redefine their collection and elevate their packaging and branding to reflect the craftsmanship and luxurious quality which goes into every praline, whilst reinvigorating the brand for their existing following, and creating an exciting new image that will remain relevant for new generations to come.”

Source:

https://www.packagingnews.co.uk/design/new-packs/seymourpowell-rebrands-switzerlands-heritage-chocolate-cailler-pralines

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Falconer crafts luxurious gift set carton for Kindrid Spirits

Falconer Print & Packaging has created a chic gift set box for distiller Kindred Spirits.

The carton contains five 40ml miniature bottles of craft spirits from up to five different distillers around the UK.

The carton holds five 40ml mini bottles of artisanal spirits from up to five distinct distilleries across the UK.

Kindred Spirits, based in Cumbria, partners with craft distillers across Britain to bring a wide selection of gin, rum, vodka, and whisky to those who are new to these distinctive brands.

Created using Iggesund Incada Silk 590um, the lively design showcases two distinct Pantone blues. It has also been enhanced with Kurtz Blue 369 foil. In order to create contrast with the foil, a matte varnish was applied to all non-foil areas, resulting in a smooth, luxurious finish.

The carton functionality was designed with the end user in mind. Developed as a sharing set, it enables customers to select from a variety of miniature spirits.

The carton is designed to be generic but includes a personal touch with a hand-applied sticker, indicating the carefully selected set of spirits.

Oliver Barker, from Kindred Spirits, commented: “Our working relationship with Falconer was excellent. Their communication skills are outstanding, and they were very accommodating throughout the project. Moving forward, there are a few prototypes in the mix that we are considering with Falconer.”

Colin Pow, sales and marketing director at Falconer, commented: “Collaborating with Kindrid has been an incredible journey. They are an innovative retailer that focuses on enhancing the joy of gifting. Together, we have developed a gift box that not only meets, but exceeds expectations.”

Source:

https://www.packagingnews.co.uk/design/new-packs/falconer-crafts-luxurious-gift-set-carton-for-kindrid-spirits

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New flavours and new look for the Protein Ball Co.

The Protein Ball Co has introduced two new vegan flavors and undergone a complete brand refresh.

The new Choc Chip Muffin and Salted Caramel protein + vitamin balls provide additional options for busy consumers.

The launch coincides with a brand refresh, with the 45g packs now sporting a more mature look that features an image of the protein ball on the front, alongside clearer labeling.

Matt Hunt, the creator of The Protein Ball Co, expressed his excitement about adding two new flavors to the protein + vitamin balls range, catering to consumers with specific health goals who also enjoy sweet treats. The brand refresh was driven by customer feedback, aiming to align the packaging with the product’s quality and emphasize its unique selling points: high protein, no added sugar, gluten-free, and 100% natural. The goal is to provide retailers with additional reasons to stock the products.

Source:

https://www.packagingnews.co.uk/design/new-packs/new-flavours-and-new-look-for-the-protein-ball-co

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News & Updates Sustainability

Consumers prefer paper packaging, want more packaging return programmes

The Paper Manufacturers Association of South Africa (Pamsa) enlisted South Africa as one of the 16 countries that participated in this year’s global ‘Trend Tracker Survey’.

The biennial consumer research study, driven by Two Sides, seeks to understand consumer perceptions towards print and paper products, looking specifically at environmental awareness, reading habits, and packaging preferences.

The shift to online shopping has accelerated dramatically in recent years. At the touch of a screen, consumers can search for a product, order and have it delivered to their door, on the same day.

“Consumers have come to appreciate the safety, speed and convenience of buying products online, however many are increasingly concerned about how their goods are packaged and delivered, and how easy it is to recycle materials used,” said Samantha Choles, communications manager for Pamsa.

The global survey questioned more than 10,000 consumers on their preferences and opinions regarding various packaging types, their attributes and their impact.

Some 58% prefer products ordered online to be delivered in paper packaging while 56% are actively taking steps to increase their use of paper packaging.

“Paper’s environmental credentials stack up especially in terms of recyclability and renewability. Of course, paper remains a versatile, beautiful material and adds to the tactile experience for the consumer,” noted Choles.

Packaging plays an important part in the purchasing decision from displaying vital product information to protecting its contents. Consumers were asked to rate various packaging materials – paper/cardboard, plastic, glass and metal – against 15 environmental, visual and physical attributes.

In 10 of the 15 attributes presented, paper/cardboard scored the highest among South African consumers: better for environment (55%), less expensive (56%), home compostable (65%), lighter weight (50%), safer to use (47%), easier to recycle (42%), easier to open/close (44%), better information about the product (39%), easier to store (32%) and more practical (36%).

A significant 77% of South African consumers said they would actively support retailers who offer a packaging return system while 60% would buy more from retailers who remove plastic from their packaging. Just more than half of consumers would consider avoiding a retailer that is not actively trying to reduce their use of non-recyclable packaging.

South African consumers are demanding that retailers do more to ensure their packaging is widely recyclable, and 42% believe that paper-based packaging is easier to recycle than other materials.

Recycling data reflects this belief to a certain extent: in South Africa, just less than 61% of paper and paper packaging (1.25 million tonnes) was recycled in 2022. Metal packaging has the highest recycling rate of 76%, while glass is 44% with the recovery of various plastics trailing at 43%.

A large proportion of consumers (80%) prefer products ordered online to be delivered in appropriately sized packaging to reduce waste, with 58% preferring paper packaging for online orders.

Consumers want government to do more about single use, non-recyclable packaging

Consumers were asked to rank who they believe has the most responsibility for reducing the use of non-recyclable single-use packaging:

  • 36% believe that governments and local authorities carry most responsibility in this area.
  • A quarter of the respondents feel that individuals should take responsibility through their personal choices.
  • 18% believe packaging manufacturers, brands and producers should be the leaders.
  • Only 4% felt that retailers and supermarkets carried the most responsibility.


More than 60% of respondents agreed that non-recyclable packaging should be discouraged through taxation. South Africa’s extended producer responsibility (EPR) regulations, gazetted in 2021, has seen a levy imposed on a variety of packaging materials. EPR seeks to drive more circular and sustainable supply chains by designing packaging for better recycling and thus reducing the volumes that go to landfill.

“South Africa has some good examples of brands leading the way, especially with packaging design and substitution, and ensuring local recyclability, while also being fit-for-purpose and safe for food contact,” says Choles.

Paper regains its place on the supermarket shelf

At Pamsa’s roundtable in July, Don MacFarlane, packaging senior at Woolworths, explained how paper and board are no longer just used for shipment or tertiary packaging. MacFarlane noted that trends show a move back to cartonboard or paper packaging from multilayer plastic flexibles for products like washing powder.

Along with the switch to paperboard punnets for fruit and vegetables, engineered paper is increasingly being used as primary packaging for dry goods, confectionery, and snacks, with an example being Nestlé Smarties.

Choles echoed, “For the circular economy to work, each of us has a role to play – starting with designing products or packaging for recycling or re-use, through to responsible disposal and separation-at-source by individuals in households, schools or offices. Closing the loop can be further enabled by retailers and businesses who implement convenient collection programmes or employ reverse logistics.”

Checkers’ Sixty60’s paper grocery bag return programme is a great example of this. The first to use paper bags for online delivery, Sixty60 also enables customers to send their used bags back with the driver.

Source:

https://www.bizcommunity.com/Article/196/178/243830.html