Day: November 16, 2023

Lewis Moberly has created the structural and brand design for The 25, a new release from The Glenrothes rare whisky portfolio.

The design agency was to design The 25 bottle and gift carton. The key objective was to retain the familiarity of The Glenrothes bottle and celebrate the whisky within. The straight neck is said to allow the liquid to pour more smoothly, while the Glenrothes Master Whisky Maker, Laura Rampling, lends her handwritten tasting notes to gild the clear front label.

Lewis Moberly has designed a bespoke gift secondary canister featuring a dual layered turning cylinder that opens to reveal the whisky within. The secondary packaging was developed on the principle of using paper, card, and pulp-based materials only.

Mary Lewis, creative director at Lewis Moberly, said: “The 25 is a visual feast. From the gilded contours of the gift carton to the sensuous reveal of the bottle. A rich tactile experience.”

Wendy Espie, global NPD manager, The Glenrothes added: “The 25 deserves a plinth on which to be presented.  The Lewis Moberly cylindrical canister design (a lovely metaphor for the casks in which the whisky has aged) offers just that. The contours on the outer pack are a nod to the location of our Rothes Estate in Speyside, whilst the twist playfully reveals the whisky inside.

“It’s always a pleasure to work with Mary and the wider Lewis Moberly team.”

Source:

https://www.packagingnews.co.uk/design/lewis-moberly-designs-packaging-for-new-release-from-the-glenrothes

Design agency Stormbrands has worked with PepsiCo to launch a new variant of energy drink – Sting – Blue Thunder, in Pakistan.

Targeting Gen Z consumers, Sting is one of PepsiCo’s fastest growing beverage brands, sitting between carbonated soft drink and energy drink.

It was important that the success of Sting Blue Thunder should not cannibalise sales of the core flavour Sting Red.

Stormbrands said the creative work springs from concept ‘Charge the day’, conveying a sweet, refreshing lift that elevates consumers out of the ordinary, and makes them feel they are operating at full charge.

The agency revitalised the Sting portfolio’s visual identity system with a product-centric approach to harmonise the brand, and also give it the flexibility that market nuance demands.

This includes product visuals, a suite of atmospheric backgrounds, distinctive lightning treatment, and dialled up refreshment cues.

Rajat Sachdeva, global senior marketing manager, energy, PepsiCo International Beverages, said: “Stormbrands has been a great partner, providing strategic thinking, solid execution, and seamless coordination with our key markets to deliver impactful creative assets for Sting.”

Source:

https://www.packagingnews.co.uk/design/new-packs/stormbrands-designs-packs-for-pepsicos-new-sting-blue-thunder-drink

Independent Scotch Whisky distillers, blenders and bottlers Douglas Laing & Co, has recently launched  a new edition of its Island Malt: Rock Island Rum Cask Edition. 

Rock Island Rum Cask Edition has been finished exclusively in Plantation Rum Casks hailing from the Caribbean islands of Barbados, Jamaica and Trinidad.

Emma Reid, Rock Island’s brand manager, said: “We are so excited to have teamed up with Plantation Rum, in whose casks our Island Malt has been finished.”

Source:

https://www.packagingnews.co.uk/design/new-packs/new-island-malt-rock-island-rum-cask-edition-launched

Historic East Highland distillery Glencadam has released a series of non-age statement cask finishes to its portfolio.

The range features five finishes which put a spin on the core Glencadam characteristics.

Created in small batches by Master Distiller Robert Fleming, the single malt carefully selected for this collection has been matured in exceptional American oak ex-bourbon casks from the historic Glencadam dunnage warehouses – true to the signature distillery style.

Each expression has then been finished in experimental casks, creating five distinctive taste profiles.

Source:

https://www.packagingnews.co.uk/design/new-packs/glencadam-distillery-launches-specially-curated-cask-finishes

Mediterranean food brand Cypressa has launched a three-strong range of new olive pouches into Asda and WHSmith.

Targeting on-the-go consumers, the packs have been designed for convenience and ease-of-use.

The pouch designs feature colour-coded variants for different flavours, and a clear illustration of the variant on-pack for consumers to see the product image on shelf.

Harry Constantinou, commercial controller at Cypressa, said: “We are thrilled to be able to offer Cypressa’s popular olive varieties in a smaller format for busy commuters and those looking for quick and healthy snacks to keep them fuelled throughout the day.

“These new olive pouches are perfect for eating on the go, including in lunch boxes, or having as a standby snack in your desk or bag.”

Source:

https://www.packagingnews.co.uk/design/new-packs/cypressa-targets-on-the-go-consumers-with-new-olive-pouches

Douglas Laing has recently launched the latest Timorous Beastie ‘Meet the beast’ limited edition whisky packs.

The ‘Illusion’ pack features a specially designed pair of glasses that will details of the whisky – a ‘captivating visual element’.

Scott Morrison, Timorous Beastie brand manager, said: “With its unique Illusion pack, natural cask strength, and exclusive bourbon cask maturation, this release embodies our commitment to innovation and quality.”

Source:

https://www.packagingnews.co.uk/design/new-packs/timorous-beastie-launches-meet-the-beast-limited-edition-bottle