Day: November 16, 2023

Lewis Moberly has created the structural and brand design for The 25, a new release from The Glenrothes rare whisky portfolio. The design agency was to design The 25 bottle and gift carton. The key objective was to retain the familiarity of The Glenrothes bottle and celebrate the whisky within. The straight neck is said…

Design agency Stormbrands has worked with PepsiCo to launch a new variant of energy drink – Sting – Blue Thunder, in Pakistan. Targeting Gen Z consumers, Sting is one of PepsiCo’s fastest growing beverage brands, sitting between carbonated soft drink and energy drink. It was important that the success of Sting Blue Thunder should not…

Independent Scotch Whisky distillers, blenders and bottlers Douglas Laing & Co, has recently launched  a new edition of its Island Malt: Rock Island Rum Cask Edition.  Rock Island Rum Cask Edition has been finished exclusively in Plantation Rum Casks hailing from the Caribbean islands of Barbados, Jamaica and Trinidad. Emma Reid, Rock Island’s brand manager,…

Historic East Highland distillery Glencadam has released a series of non-age statement cask finishes to its portfolio. The range features five finishes which put a spin on the core Glencadam characteristics. Created in small batches by Master Distiller Robert Fleming, the single malt carefully selected for this collection has been matured in exceptional American oak…

Mediterranean food brand Cypressa has launched a three-strong range of new olive pouches into Asda and WHSmith. Targeting on-the-go consumers, the packs have been designed for convenience and ease-of-use. The pouch designs feature colour-coded variants for different flavours, and a clear illustration of the variant on-pack for consumers to see the product image on shelf.…

Douglas Laing has recently launched the latest Timorous Beastie ‘Meet the beast’ limited edition whisky packs. The ‘Illusion’ pack features a specially designed pair of glasses that will details of the whisky – a ‘captivating visual element’. Scott Morrison, Timorous Beastie brand manager, said: “With its unique Illusion pack, natural cask strength, and exclusive bourbon…