Day: May 2, 2023

Brand design agency Echo has revamped the look for household name Kleenex. A simplified redesign has brough out bold colours and “powerful associated iconography”. According to Echo, the design “brings a defined stamp of quality and identification to the products, resulting in effective shelf navigation across various markets in addition to overall market stand-out”. Nigel…

Boundless Brand Design has created a new look for whisky maker Fettercairn. The refresh is part of a bespoke campaign for global travel retail. Boundless created an artistic look with swooshes of paint inspired by the streaks of water that fall down the stills. According to Boundless, “when juxtaposed against the copper graphic lines of…

Independent brand design agency Hunt Hanson has recently redesigned Miso Tasty, a contemporary Japanese-food brand. As the brand nears its 10 year milestone, Hunt Hanson was tasked to evolve and elevate Miso Tasty. The challenge was to bring the brand boldly and proudly to the forefront, whilst maintaining the Miso Tasty’s unique authenticity as a…

Applewood Vegan, the vegan version of the smoky cheese, has recently undergone a rebrand to give it a more contemporary feel. he branding has a more colourful, and playful theme, and a new tagline – ‘A Brit Different’ which combines British Cheddar Cheese with the added quirky twist of the smoky taste. Ffion Davies, brand…

Scheme launched in Bradford, as Green Street leads the march to help consumers and businesses be more sustainable Champions of sustainable retailing and hospitality, Green Street, have launched a new pilot scheme, Borrow with the help of local Bradford cafés and restaurants in a bid to make the city more sustainable. Borrow, sees participating local businesses lend…

This Saturday, we will celebrate Earth Day 2023, an annual event on 22 April to demonstrate support for environmental protection. Any discussion on protecting the environment would not be complete without mentioning the circular economy – a system in which products, services and systems are designed to maximise their value and minimise waste[1] – something we…

A self-funding cost effective sustainable paper packaging solution for use with delivery crates/totes, reducing home delivery and Click & Collect times, while giving customers a much-improved shopping experience Simpac’s Lift Liner solves many of today’s e-Commerce challenges. The Lift Liner is designed to sit within the delivery tote, up to 20 kilos of goods can…

McKinsey and NielsenIQ have undertaken a joint study examining the relationship between ESG-related claims made on product packaging and consumer spending habits in a bid to identify the ways in which companies can balance sustainability-minded progress with commercial success – revealing that multiple claims can encourage uptake in sales. Consumers seem to be expressing their own interests in sustainability; a…