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Hunt Hanson redesigns Japanese brand Miso Tasty

Independent brand design agency Hunt Hanson has recently redesigned Miso Tasty, a contemporary Japanese-food brand.

As the brand nears its 10 year milestone, Hunt Hanson was tasked to evolve and elevate Miso Tasty.

The challenge was to bring the brand boldly and proudly to the forefront, whilst maintaining the Miso Tasty’s unique authenticity as a brand passionate about flavour, quality and its Japanese roots.

The new design heroes the Miso Tasty brand, giving it more prominence and confidence as it empowers consumers to transform meals from mediocre to mighty with miso.

The brand’s signature pattern now adorns the jar tops, adding a punch of personality to the packaging whilst giving it more recognisability on shelf. It is secured with a ‘Made in Japan’ seal.

Communication throughout the pack has been simplified to help consumer more easily understand the product whilst a lovely photograph of Bonnie reflects the personal story behind the brand with warmth and charm.

Nick Hanson, co-founder and creative director at Hunt Hanson, said: “To make the brand more distinct and accessible at shelf, we needed cut the clutter and hone in on the key visual elements that embody the excitement and irrepressible spirit of the brand – and then turn them up in a way that is memorable and meaningful.”