Applewood Vegan, the vegan version of the smoky cheese, has recently undergone a rebrand to give it a more contemporary feel.
he branding has a more colourful, and playful theme, and a new tagline – ‘A Brit Different’ which combines British Cheddar Cheese with the added quirky twist of the smoky taste.
Ffion Davies, brand manager, Applewood Vegan, said: “The Applewood Vegan brand was first created back in the autumn of 2019, when it launched in Asda stores across the UK. Fast forward to January 2023 and we now have Applewood Vegan Grated and Applewood Vegan Slices available to buy in the supermarket giants across the UK, so we really felt it was time to freshen up the brand to represent the new launches and the direction that the brand is heading in. We hope all our consumers love it as much as we do.”
Source:
https://www.packagingnews.co.uk/design/new-packs/applewood-vegan-rebrands-to-contemporary-look
