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Boundless creates fresh design for Fettercairn’s global travel retail drive

Boundless Brand Design has created a new look for whisky maker Fettercairn.

The refresh is part of a bespoke campaign for global travel retail. Boundless created an artistic look with swooshes of paint inspired by the streaks of water that fall down the stills.

According to Boundless, “when juxtaposed against the copper graphic lines of the still pot itself and the flavour profile of the whiskies, it creates a broader sense innovative and doing things differently”.

Boundless added that “set against the white background, the contemporary colours and graphic assets deliver both a dynamic and intricate world of storytelling, leaving you interested to learn more”.

Hamish Shand, founder and executive creative director at Boundless, said: “We are thrilled to have created such a contemporary and striking look and feel for the brand within GTR. In such a busy travel environment, this creative is sure to have impact. The storytelling is clear and consistent, ensuring that the unique and innovative features of the brand and whiskies are delivered in a coherent and consistent way across all the brands touchpoints in this space.”