Category: Uncategorized
Sealed Air launches new flexible printing solution for e-commerce packaging
Sealed Air has introduced a groundbreaking on-demand printing system, AutoPrint, designed specifically for late-stage customisation of protective packaging. This innovative solution aims to provide logistics and fulfilment operators with a flexible and efficient means of catering to the growing consumer demand for personalised branding and messaging on packaging. Alessandra Secchi, Executive Director of Digital Packaging…
Stormbrands designs branding for Pets at Home’s Noble premium pet accessories
Stormbrands has worked on designs for Pets at Home’s launch of Noble – a premium pet accessories brand. n an innovative branding strategy, the agency has effectively utilized the ‘O’ in the Noble brand name as a versatile icon, reminiscent of a pendant or tag on a pet collar. This distinctive design not only enhances…
Sprite launches limited-edition packs for retro ‘Obey Your Thirst’ campaign
Sprite is reintroducing its iconic ‘Obey Your Thirst’ campaign, 30 years after its initial introduction in 1994. The campaign features all-new creative with NBA All-Star Anthony Edwards and the world’s fastest woman Sha’Carri Richardson and Sprite’s first female athlete, including new packaging. Sprite is introducing the limited-edition packaging which features four ‘Obey Your Thirst’ designs…
Boost Drinks revamps pack designs
Boost Drinks has revamped its packaging to increase shelf-appeal. The revised pack designs feature the brand’s iconic lozenge logo with a subtle modern twist – a streamlined design approach. Consumer testing has helped the brand craft a fresh identity which it says resonates with evolving customer preferences while maintaining its market position. Adrian Hipkiss, commercial…
Royal Dutch launches special edition football cans with Canpack
United Dutch Breweries has worked with Canpack to produce a limited edition football-themed cans for its flagship Royal Dutch Premium Lager. Using Quadromix can printing technology for this special edition, the classic Royal Dutch label has been replaced with a commissioned lithography. Canpack said innovative techniques such as Quadromix significantly enhance the story-telling capabilities of…
Plastic-free, recyclable tub packages Upfield’s plant-based spreads
Upfield is rolling out a plastic-free, oil-resistant paper tub – developed in collaboration with Footprint, MCC, Pagès Group, and Emsur – for its plant-based butters and spreads in a bid to replace over 25,000 tons of plastic waste every year. Compressed wet paper fibres sourced from a PEFC-certified supplier are used to manufacture the tub, which is apparently waterproof and oil-resistant. Since…
Digital Inkjet Printing Powers Packaging Personalization, Possibilities
Thermal-inkjet technology aka TIJ enables one-of-a-kind, on-demand customization including consumer-engaging personalization for brands across the packaging spectrum. Digital printing is opening new customization options for brands through unique designs, personalized messages, and variable data printing for exciting and, literally, one-of-a-kind packaged products. In short, the power of print-on-demand enables a brand’s packaging to stand out…
Elopak promotes new film making the case for cartons
Elopak has unveiled a new film examining the role of beverage cartons in providing a more sustainable future for the packaging industry. The film has been made for Elopak as part of a series presented by FoodDrinkEurope and produced by BBC Storyworks Commercial Productions called Food for Thought. The series highlights sustainable innovations in the food and…
FutureBrand works on ‘new-age’ designs for Nestle’s Nesquik
Nestle’s long-established milkshake brand Nesquik has revamped its branding, working with designers at FutureBrand. The focus of the new design is Nesquik’s mascot Quicky, which has been reimagined for a digital future. With a focus on purpose and relevance. FutureBrand said it looked to the ‘phygital’ world that the next generation play in for inspiration,…
A recyclable vegetable packaging brought a ScanStar award to Paptic
A new recyclable vegetable packaging made of Paptic® material has been awarded a ScanStar in a Nordic packaging design competition organised by the Scandinavian Packaging Association. The awarded packaging solution for Puukin Tila was developed to replace plastic in vegetable packaging end-use. It is a soft and durable pouch, enhancing the brand value, expanding the current…
