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Boost Drinks revamps pack designs

Boost Drinks has revamped its packaging to increase shelf-appeal.

The revised pack designs feature the brand’s iconic lozenge logo with a subtle modern twist – a streamlined design approach.

Consumer testing has helped the brand craft a fresh identity which it says resonates with evolving customer preferences while maintaining its market position.

Adrian Hipkiss, commercial director, Boost Drinks, said: “The new pack designs offer an exciting new visual identity for consumers to enjoy, whilst feeling assured that they will be enjoying the same great taste and value they’ve come to know and love – and that’s what makes Boost among the top three selling brands across three functional drinks categories.”