Sealed Air has introduced a groundbreaking on-demand printing system, AutoPrint, designed specifically for late-stage customisation of protective packaging. This innovative solution aims to provide logistics and fulfilment operators with a flexible and efficient means of catering to the growing consumer demand for personalised branding and messaging on packaging.
Alessandra Secchi, Executive Director of Digital Packaging Europe at Sealed Air, emphasises the increasing trend among brands and retailers to customise e-commerce packaging as a strategy to engage consumers and enhance brand visibility. The rise of social media unboxing videos has further amplified the need for distinct packaging, presenting challenges for logistics and fulfilment companies that must manage numerous design templates while efficiently handling the ordering and storage of pre-printed boxes.
AutoPrint addresses these challenges by offering a digital printing solution that seamlessly integrates into existing packaging lines. This system allows for direct printing of customised designs and information onto closed boxes, thereby minimising storage requirements and reducing waste associated with unused pre-printed materials.
Featuring a full-colour CMYK printer, AutoPrint automatically adjusts to accommodate box heights of up to 200 cm and widths of 14 cm, with side printing options available and plans to expand the printing width in the future. The system boasts an impressive capability of printing up to 15 boxes per minute, compatible with both white and brown corrugated boxes. By eliminating the need for on-pack labels, AutoPrint facilitates quick transitions between different designs, enabling operators to produce premium quality graphics, text, and barcodes that meet the evolving demands for personalised packaging.
Moreover, AutoPrint can be integrated with Sealed Air’s Brand I-Pack Automated Void Reduction Packaging system, which optimises fulfilment processes by dynamically adjusting pack sizes. I-Pack calculates product dimensions in real time to ensure that corrugated boxes are accurately sized, folded, closed, and sealed according to the specific requirements of the items being packaged.
In conclusion, Sealed Air’s AutoPrint represents a significant advancement in customised packaging solutions, empowering logistics and fulfilment operators to meet contemporary consumer expectations while enhancing operational efficiency.
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15 replies on “Sealed Air launches new flexible printing solution for e-commerce packaging”
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