Category: News & Updates
Outlaw works on redesign project for Crusha milkshake syrup
Crusha milkshake syrup brand has revamped its branding, working with Bristol-based design studio Outlaw. The brief was to rejuvenate key brand assets, with a focus on its distinctive reputation. Outlaw needed to balance shelf standout with personality and broad appeal, ensuring the brand’s youthful attitude shone through across every touchpoint. The new design leverages the…
‘Unfrosted’ Film Prompts Release of Real-Life Trat-Pop
Pop-Tarts releases “Trat-Pop” limited-edition packaging responding to a Netflix film parody written by and starring Jerry Seinfeld. Unauthorized bios or portrayals usually mean someone’s going to get less-than flattering treatment. What happens when the fictional portrayal is a movie parody around a brand owner’s iconic product, for example, Kellanova’s Pop-Tarts? You’ll find out in the…
Sprite launches limited-edition packs for retro ‘Obey Your Thirst’ campaign
Sprite is reintroducing its iconic ‘Obey Your Thirst’ campaign, 30 years after its initial introduction in 1994. The campaign features all-new creative with NBA All-Star Anthony Edwards and the world’s fastest woman Sha’Carri Richardson and Sprite’s first female athlete, including new packaging. Sprite is introducing the limited-edition packaging which features four ‘Obey Your Thirst’ designs…
Slice Design creates packaging design for Tilly & Ted pet food
Slice Design has created branding for premium pet food brand Tilly & Ted. The brief was to create a brand that is engaging, contemporary and can capture a millennial audience. It was key that the brand should be visually distinctive and playful with a straight talking down to earth tone of voice. The packaging design…
Elmwood works on Skittles pack design revamp
Skittles has announced a global brand refresh, working with design consultancy Elmwood. The Mars-owned fruit-flavoured sweet brand is unveiling all its product ranges in the EU following a similar launch in China, and ahead of a wider rollout to the UK and US next year. Elmwood said Skittles’ new-look packaging features fresh, more ‘characteristic’ typography…
rPET tray made entirely from recycled trays revealed by Klöckner Pentaplast
Klöckner Pentaplast (kp) has released what is claimed to be the first food packaging tray composed entirely of recycled tray material, utilizing its Tray2Tray closed-loop initiative to recover PET waste. Tray2Tray involves the recovery of used food trays, which are then recycled back into more food trays. Through this system, kp aspires to establish a closed…
Walkers targets virgin plastic reduction with new paper outer bags
Walkers has announced the rollout of new paper outer bags for all Snack A Jacks multipacks, set to reduce the brand’s use of virgin plastic by 65 tonnes per year. The new packaging format will be available in the next month across Snack A Jacks’ Salt & Vinegar, Sour Cream & Chive and BBQ flavours. Apparently,…
What’s next for paper-based bottles?
Earlier this month, Paboco made an important announcement regarding its paper-based bottle products. The company has launched full-scale production and is aspiring to produce over 20 million fibre-based bottles by the end of 2025. Paboco’s CEO, Tim Silbermann, tells us more about this news, as well as shedding more light on the company’s recent acquisition by ALPLA,…
Moving the needle on reuseable packaging
If the packaging industry wants to make reusable packaging systems more mainstream and widely used, boosting efficiency is key. One company aiming to facilitate this is Sykell, whose ‘Circular ERP’ product has been designed to revolutionise how companies manage and judge the performance of reuse projects. We spoke with the company’s co-founder, Michael Kappler, to…
Ecover launches laundry capsules using upcycled material & recycled packaging
Washing and cleaning product brand Ecover has launched laundry capsules using upcycled rose petals and 90% recycled cardboard. Utilising upcycled rose petals and apricots, giving a second life to the by-products of these materials that would otherwise be discarded as waste to create two new laundry fragrances. The capsules are also the first Ecover product…
