SoreThumbStudio has worked with Surya Foods to create the brand identity and packaging suite for Trophi Greek food range.
The design brief was to build ‘consistent brand architecture’ across different packs formats and sizes, and a strong design language that would be instantly recognisable throughout a segmented customer experience, making it easier to shop across different supermarket departments.
SoreThumbStudio ensured the food images were centre stage, taking up at least half of the pack front and looked super appetising.
Taking inspiration from the abundance and eclecticism of mezze style dining, all the Trophi food photography is shot from a birds-eye view and all the crockery, cutlery and other props used were consciously rustic and different.
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