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News & Updates

New fermented crunchy veg packs from Mrs Elswood

Empire Bespoke Foods has recently launched a duo of colourful fermented crunchy vegetables under the Mrs Elswood brand.

Mrs Elswood is the premium 1 gherkin brand, and the new packs are in line with the standard range from the brand, in clear jars with a label wrapped around the middle, giving consumers full view of the products inside.

Source:

https://www.packagingnews.co.uk/design/new-packs/new-fermented-crunchy-veg-packs-mrs-elswood

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News & Updates

Beatson Clark supplies white flint glass bottles for JJ Whitley drinks range

Beatson Clark has produced 70cl white flint glass bottles for Halewood’s new variant JJ Whitley range – a Lemon Citron Spirit drink. 

The new bottles will be used on numerous products across the JJ Whitley Vodka and Gin line up, including existing products such as Artisanal Vodka, Raspberry, Blood Orange and Vanilla.

More sustainable bottles updates have also been made across Halewood’s Whitley Neill and Dead Man’s Fingers spirits ranges, including Whitley Neill Apple & Red Berries Gin which has just launched in a new Beatson Clark bottle.

Halewood says one of the reasons it has returned to Beatson Clark is sustainability – the new bottles are made in the UK using 45% recycled material.

“Beatson Clark’s closed loop recycling system ensures that large volumes of post-consumer glass are processed on site and used in the production of its new bottles, significantly reducing the environmental impact of the manufacturing process,” said Scott Kilshaw, Supply Chain Director at Halewood Artisanal Spirits.

“We’re pleased to unveil our new glass bottles from local suppliers Beatson Clark, showcasing our dedication to providing more sustainable solutions across our business to reduce our carbon footprint.”

Source:

https://www.packagingnews.co.uk/design/new-packs/beatson-clark-supplies-white-flint-glass-bottles-for-jj-whitley-drinks-range

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News & Updates

Hennessy launches limited-edition marking Hip Hop 50 celebrations

Hennessy has collaborated with Hip Hop artist Nas, unveiling a new, limited-edition bottle titled ‘HenNassy’ to mark Hip Hop 50, taking place in New York on 11 August.

Hip Hop 50 is celebration of the 50th anniversary of Hip Hop in 2023, featuring original series, films & experiences.

The Hennessy Hip Hop 50 Limited Edition Bottle will be showcased through a film, narrated by Nas, creating anticipation for what is to come.

The design has black & white images and typography, giving a raw feel the packaging.

Hennessy said the bottle is a “symbol of the mindset, lifestyle, and culture of Hip Hop”, and the inspiration behind ‘Rep Yours,’ a new movement to give fans and creators across the globe a chance to ‘rep’ where they’re from.

Source:

https://www.packagingnews.co.uk/design/new-packs/hennessy

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News & Updates

Knockout redesigns Bacardi’s Breezer packaging

Knockout began by introducing a new crown icon to represent the brand’s long-standing heritage. The crown carries a second interpretation of playful refreshment to appeal to a modern audience of spontaneous consumers. Knockout said the new wordmark has been updated with a type that is more balanced and contemporary, with rays of sunshine emanating from …

Knockout began by introducing a new crown icon to represent the brand’s long-standing heritage.

The crown carries a second interpretation of playful refreshment to appeal to a modern audience of spontaneous consumers.

Knockout said the new wordmark has been updated with a type that is more balanced and contemporary, with rays of sunshine emanating from behind it to evoke a ‘horizon and bring the daytime drink occasion to life’.

Dominic Burke, founder and creative director at Knockout, said: “Beneath the horizon line and on the neck label are colourful abstract patterns that convey the different flavours of the range. Influenced by urban street art, these innovative patterns combine dotted screen-printing and varnish texturing to add visual vibrancy and tactility that feels like fruit skin. The new design also introduces a descriptor to each variant to heighten flavour appeal.

“The RTD category has evolved considerably since Breezer first debuted, with increased quality of both product and branding. The updated identity gives Breezer a premium touch to meet these new expectations whilst elevating that playful edge that the brand has always possessed.”

Source:

https://www.packagingnews.co.uk/design/new-packs/knockout-redesigns-bacardis-breezer-packaging

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News & Updates Sustainability

Survey launched to understand household plastic recycling

Pledge2Recycle Plastics, part of RECOUP, has launched a survey to find out more about household plastic recycling practices.

The research aims to identify the items causing confusion in recycling, while questioning citizens about their commitment to recycling bottles, pots, tubs, and trays.

Stuart Foster, CEO at RECOUP, states, “We understand that recycling plastics can be challenging for people. Our research shows that even easily recyclable items often don’t end up in recycling bins. Astonishingly, out of the 38 million plastic bottles used daily in the UK, 14 million remain uncollected for recycling.

“We are determined to comprehend the barriers preventing people from recycling, despite the availability of kerbside collection, and the reasons why some recyclable items aren’t being given a chance to be recycled.”

RECOUP added that the aim is to create a comprehensive nationwide overview of the items that confuse individuals the most when it comes to recycling. As an added incentive, Pledge2Recycle Plastics will draw one lucky winner of a £50 high street voucher from the completed surveys every month.

The data collected from this survey will be compiled and shared with the plastics industry, Local Authorities, and other stakeholders. The objective is to identify necessary changes that will support plastic recycling efforts.

Source:

https://www.packagingnews.co.uk/news/survey-launched-to-understand-household-plastic-recycling

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News & Updates

Coatings Create Sustainable Option for PFAS-free Packaging

Food and beverage brands can find alternatives to “forever chemicals” that ensure high performance of paper and paperboard packaging that also meets sustainability goals.

States like California, New York, and Maine started the year with bans going into effect for food packaging that contains chemicals of concern, specifically per- and polyfluoroalkyl substances (PFAS), also known as “forever chemicals.” This leaves packaging manufacturers with the challenge of producing sustainable and chemical-free packaging that delivers the needs of its food and beverage customers. PFAS has been found to significantly affect humans, animals, and the environment, and the presence of PFAS is now raising alarm bells as they’re used in a variety of consumer products, packaging, and clothing.

As a result, manufacturers of paper and paperboard packaging are now tasked with helping food and beverage consumer packaged goods (CPG) brands find suitable alternatives that meet their unique needs in performance — while also helping them achieve their sustainability goals with better-for-the-environment solutions. Additionally, the food industry faces unique hurdles in delivering on packaging that meets the criteria to withstand freezers, microwaves, ovens, and more.

Yet solutions that are more sustainable don’t have to impact performance. New technologies and chemistries are emerging to combine the performance criteria and PFAS-free packaging needs of the CPG industry. This demand for alternative options has put an emphasis on the barrier coatings of various wrappers, containers, single-use products, and other types of packaging. New coatings developed without the use of PFAS will need to perform just as well. But making the switch will allow packaging manufacturers to support their clients’ long-term sustainability goals.

Manufacturers must consider coating’s applications and efficiency.

Efficiency is always top of mind for packaging manufacturers, especially those in the food and beverage CPG industry. When developing sustainable packaging, identifying the coatings that will mimic the performance of previously used PFAS-infused coatings is critical. Luckily, providers of new technologies are able to design PFAS-free coatings that are still liquid and grease repellant.

When identifying the right coating for your package, the product inside must first be considered. Each food and beverage product or foodservice organization has unique needs. Moisture-sensitive fresh foods, reheatable foods, single-serve coffee cups, and even bakery paper each have a unique need. Determining the food product’s unique needs allows packaging teams to better test and select the appropriate coatings needed for a brand’s final packaging design.

Focus on plastic-free rises alongside PFAS-free packaging.

Concerns about the effects of plastic on the environment is a highly discussed topic. Just as regulation and demand has occurred for PFAS-free packaging, so too has the demand to see the elimination of plastic packaging as well. Consider how the state of California signed SB 54 last June, which includes cutting plastic packaging by 25% in 10 years. The need to reduce plastic from the food industry specifically even made its way to a global stage at last year’s COP 27 in Egypt.

Food packaging has heavily relied upon plastic but is now leading the transition to environmental-friendly alternatives. Paper packaging is a prominent solution because of its ability to biodegrade and decompose quickly. Paper also can be made from renewable resources and can be recycled which allows a continual cycle of production without using up the earth’s resources.

Packaging plays a role in CPG’s sustainability initiatives.

While PFAS-related regulations have ushered in new urgency to make shifts within packaging, it has also put further pressure on food brands to look more closely at the entire supply chain. As more companies put further emphasis on their Environmental, Social, and Governance (ESG) goals and are subject to potential ESG disclosure rules, upgrades will be made across the entire value chain.

New research shows the pay-off for the brands who make the commitment. According to McKinsey, consumer spending overall has shifted toward products with ESG-related claims. Those within packaging have the opportunity to support more sustainable, safer food packaging products that will meet brands overall ESG goals, but also support consumer demand for products making advancements to offer better options.

Manufacturers will face challenges relating to performance, production, and design. But access to new technologies and chemistries can aid them in their pursuit of a more sustainable packaging process. Alternatives like paper are accessible and meet regulations and consumer expectations, which is why it is important to communicate eco-friendly changes that are made. Packaging is a vital part of any product and manufacturers need to acknowledge and meet expectations in the evolving packaging industry.

States like California, New York, and Maine started the year with bans going into effect for food packaging that contains chemicals of concern, specifically per- and polyfluoroalkyl substances (PFAS), also known as “forever chemicals.” This leaves packaging manufacturers with the challenge of producing sustainable and chemical-free packaging that delivers the needs of its food and beverage customers. PFAS has been found to significantly affect humans, animals, and the environment, and the presence of PFAS is now raising alarm bells as they’re used in a variety of consumer products, packaging, and clothing.

As a result, manufacturers of paper and paperboard packaging are now tasked with helping food and beverage consumer packaged goods (CPG) brands find suitable alternatives that meet their unique needs in performance — while also helping them achieve their sustainability goals with better-for-the-environment solutions. Additionally, the food industry faces unique hurdles in delivering on packaging that meets the criteria to withstand freezers, microwaves, ovens, and more.https://acd06921a3687c0ba20807c9d7a55870.safeframe.googlesyndication.com/safeframe/1-0-40/html/container.html

Yet solutions that are more sustainable don’t have to impact performance. New technologies and chemistries are emerging to combine the performance criteria and PFAS-free packaging needs of the CPG industry. This demand for alternative options has put an emphasis on the barrier coatings of various wrappers, containers, single-use products, and other types of packaging. New coatings developed without the use of PFAS will need to perform just as well. But making the switch will allow packaging manufacturers to support their clients’ long-term sustainability goals.

Manufacturers must consider coating’s applications and efficiency.

Efficiency is always top of mind for packaging manufacturers, especially those in the food and beverage CPG industry. When developing sustainable packaging, identifying the coatings that will mimic the performance of previously used PFAS-infused coatings is critical. Luckily, providers of new technologies are able to design PFAS-free coatings that are still liquid and grease repellant.

When identifying the right coating for your package, the product inside must first be considered. Each food and beverage product or foodservice organization has unique needs. Moisture-sensitive fresh foods, reheatable foods, single-serve coffee cups, and even bakery paper each have a unique need. Determining the food product’s unique needs allows packaging teams to better test and select the appropriate coatings needed for a brand’s final packaging design.

Focus on plastic-free rises alongside PFAS-free packaging.

Concerns about the effects of plastic on the environment is a highly discussed topic. Just as regulation and demand has occurred for PFAS-free packaging, so too has the demand to see the elimination of plastic packaging as well. Consider how the state of California signed SB 54 last June, which includes cutting plastic packaging by 25% in 10 years. The need to reduce plastic from the food industry specifically even made its way to a global stage at last year’s COP 27 in Egypt.

Food packaging has heavily relied upon plastic but is now leading the transition to environmental-friendly alternatives. Paper packaging is a prominent solution because of its ability to biodegrade and decompose quickly. Paper also can be made from renewable resources and can be recycled which allows a continual cycle of production without using up the earth’s resources.

Packaging plays a role in CPG’s sustainability initiatives.

While PFAS-related regulations have ushered in new urgency to make shifts within packaging, it has also put further pressure on food brands to look more closely at the entire supply chain. As more companies put further emphasis on their Environmental, Social, and Governance (ESG) goals and are subject to potential ESG disclosure rules, upgrades will be made across the entire value chain.

New research shows the pay-off for the brands who make the commitment. According to McKinsey, consumer spending overall has shifted toward products with ESG-related claims. Those within packaging have the opportunity to support more sustainable, safer food packaging products that will meet brands overall ESG goals, but also support consumer demand for products making advancements to offer better options.

Manufacturers will face challenges relating to performance, production, and design. But access to new technologies and chemistries can aid them in their pursuit of a more sustainable packaging process. Alternatives like paper are accessible and meet regulations and consumer expectations, which is why it is important to communicate eco-friendly changes that are made. Packaging is a vital part of any product and manufacturers need to acknowledge and meet expectations in the evolving packaging industry.

The solution is replacing PFAS packaging.

With PFAS historically being the default solution to withstand water, grease, and temperature fluctuations, a new sustainable solution has to become its replacement. Innovative companies are inciting change for manufacturer and CPG brands by matching these performance needs without the use of toxic chemicals.Impermea MaterialsImpermea-OLEO-Pack-4100-web.jpg

As food and beverage manufacturers steadily move away from PFAS in their packaging to avoid health, sustainability, and environmental risks, they must look towards solutions that are safer, durable, and ultimately more cost effective. Through creative designs with ordinary materials, brands from all industries will be able to work with safer solutions to revolutionize packaging on an industrial scale.

Source:

https://www.packagingdigest.com/food-packaging/coatings-create-sustainable-option-pfas-free-packaging

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News & Updates

Plastic, Metal, or Glass? ZenWTR Diversifies Bottled Water Packaging

ZenWTR to add aluminum and glass bottles to the brand’s flagship made-from-ocean-bound recycled PET (rPET) bottles to meet consumers’ packaging preference.

ZenWTR staked a claim when it entered the crowded water market in 2020 as the world’s first beverage in a bottle made from 100% recycled, certified ocean-bound PET (rPET) plastic. The start-up brand launched the ultra-pure, vapor-distilled alkaline water in three rPET bottle sizes at Whole Foods Market stores nationwide on June 11, 2020.

Three years later the company is now expanding the brand’s packaging options to include aluminum and glass bottles. The reason behind the diversification is simple: give the customer what he or she wants in a sustainable package.

“Our vision is for ZenWTR to be a ‘Pantheon of Sustainability’ and consumers’ go-to brand for sustainable, premium packaged water,” Jessy Qussar, the Zen VP of marketing, informs us. “These new formats provide additional sustainable options for consumers to enjoy ZenWTR, so that, whatever your preferred package is, we have something for you.”

Consumers are not necessarily tied to a particular format; an intended use occasion may influence their choice as well.

“Acknowledging that there are a variety of factors that influencer consumers’ selections when it comes to bottled water packaging — for instance, glass bottles are not allowed on most beaches — with these new formats, we’re able to offer the water our consumers love in additional sustainable packages to meets their specific needs,” Qussar points out.

Each of the three materials has its own strengths, which are highlighted on the bottle. For example, the flagship rPET bottles call attention to the 100% recycled ocean-bound plastic on the front panel.

“We’ve also devoted space on the back panel to defining what Ocean-Bound Plastic is, and the positive impact of each ZenWTR bottle — that each is made from up to 5 recycled ocean-bound plastic bottles, that were prevented from polluting the ocean,” Qussar explains. “This is still a fairly new proposition and general awareness is relatively low.”

ZenWTR is well on its way to the goal of supporting the diversion of 50 million pounds of ocean-bound plastic by 2025. The brand lays claim as the first beverage to achieve Plastic Negative Certification and donates 1% of all sales to credible organizations focused on ocean conservation and recycling advancement in the US.

ZenWTR staked a claim when it entered the crowded water market in 2020 as the world’s first beverage in a bottle made from 100% recycled, certified ocean-bound PET (rPET) plastic. The start-up brand launched the ultra-pure, vapor-distilled alkaline water in three rPET bottle sizes at Whole Foods Market stores nationwide on June 11, 2020.

Three years later the company is now expanding the brand’s packaging options to include aluminum and glass bottles. The reason behind the diversification is simple: give the customer what he or she wants in a sustainable package.https://d365710d60baf094f7a9ac40c042fe47.safeframe.googlesyndication.com/safeframe/1-0-40/html/container.html

“Our vision is for ZenWTR to be a ‘Pantheon of Sustainability’ and consumers’ go-to brand for sustainable, premium packaged water,” Jessy Qussar, the Zen VP of marketing, informs us. “These new formats provide additional sustainable options for consumers to enjoy ZenWTR, so that, whatever your preferred package is, we have something for you.”

Consumers are not necessarily tied to a particular format; an intended use occasion may influence their choice as well.

“Acknowledging that there are a variety of factors that influencer consumers’ selections when it comes to bottled water packaging — for instance, glass bottles are not allowed on most beaches — with these new formats, we’re able to offer the water our consumers love in additional sustainable packages to meets their specific needs,” Qussar points out.

Each of the three materials has its own strengths, which are highlighted on the bottle. For example, the flagship rPET bottles call attention to the 100% recycled ocean-bound plastic on the front panel.

“We’ve also devoted space on the back panel to defining what Ocean-Bound Plastic is, and the positive impact of each ZenWTR bottle — that each is made from up to 5 recycled ocean-bound plastic bottles, that were prevented from polluting the ocean,” Qussar explains. “This is still a fairly new proposition and general awareness is relatively low.”

ZenWTR is well on its way to the goal of supporting the diversion of 50 million pounds of ocean-bound plastic by 2025. The brand lays claim as the first beverage to achieve Plastic Negative Certification and donates 1% of all sales to credible organizations focused on ocean conservation and recycling advancement in the US.

16-ounce aluminum bottle is the water brand’s first alternative packaging format.

The first option to the rPET bottle will be a 16-ounce Alumi-Tek bottle supplied by Ball.

“We’ll be testing the new, 100% infinitely recycled Alumi-Tek bottle at retail this year with a larger rollout in 2024,” Qussar says.

The metal bottle is also aligned with the company’s mission to help preserve our oceans.

“Although this package isn’t made from rescued ocean-bound plastic like our flagship rPET bottles, we’re working with the Plastic Credit Exchange to support programs that rescue and recycle the equivalent of five ocean-bound plastic bottles for every Alumi-Tek bottle sold,” Qussar says.

The bottles are direct printed including with copy stating they are made from “Infinitely Recyclable Aluminum.”

The brand will be adding a 1-Liter glass bottle to their product lineup as well.

The packaging design is not yet final for the glass bottle option. However, “we plan to include on-package messaging of its sustainability as well,” Qussar points out.

There’s always the risk a line extension or new stock-keeping unit could erode current sales volumes. However, Qussar doesn’t anticipate the new bottle formats will cannibalize rPET bottle sales, but instead expects quite the opposite.

“We anticipate incremental sales among consumers and retailers seeking bottled water in these additional formats,” she says.

ZenWTR®

Brand and packaging design refresh accompanied by new marketing campaign.

To support the brand refresh, ZenWTR is rolling out a new integrated marketing campaign, featuring the new packaging and the message that ZenWTR “Tastes Good, Does Good and Feels Good.”

It will include out-of-home advertising, retail and shopper marketing, and national field marketing efforts.

“We are thrilled to unveil this brand refresh, with our taste-forward and mission-centric messaging front and center,” says Lance Collins, ZenWTR founder and beverage industry veteran. “We remain steadfast in our commitment to sustainability and ensuring that every sip of ZenWTR supports positive change. We know our fans love ZenWTR for our crisp, ultra-pure taste and because we make it easy to for them to do a little better for our planet. That sentiment is at the heart of our new campaign, and we plan to have some fun bringing it to life this summer.”

Source:

https://www.packagingdigest.com/beverage-packaging/plastic-metal-or-glass-zenwtr-diversifies-bottled-water-packaging

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News & Updates

Buy-back initiative for recyclables saves millions, pays millions

Packa-Ching, a Polyco recycling initiative supported by Shoprite, has seen over 10-million kgs of waste kept out of the landfill, with more than R10m paid out to community members.

With mobile units operating in low-income areas where recycling infrastructure is hard to come by, Packa-Ching incentivises communities to collect and recycle waste. Recyclable packaging materials, including plastic, glass, cans, and paper, are weighed, and community members are paid instantly via a cashless eWallet system. The funds can be used at any participating retailer or can be withdrawn or transferred to anyone in South Africa.

Packa-Ching launched its first mobile unit in August 2017 in Langa, Cape Town and has since expanded nationwide. The 15th Packa-Ching unit recently launched in Newcastle, KwaZulu-Natal. The initiative’s unique model is entrepreneur-focused, and each unit is owner-operated. The programme provides an income-earning opportunity for both the community members and the waste entrepreneurs.

“Newcastle is a job-scarce area and we’ve seen the positive impact that our first unit had on our business and the community. As more people see value in recycling, the demand has grown tremendously. People can earn a living and with our new unit we’ve created five permanent jobs,” says Phila Dlamini, co-owner of Mpilenhle Packa-Ching in Newcastle.

Servicing more than 80 communities and schools across South Africa, Packa-Ching has created more than 57 new jobs since its inception via the Shoprite Group’s participation in the YES (Youth Employment Service) initiative.

“Shoprite got involved when we started the Packa-Ching Mobile buy-back centre, through their sponsorship and support, we are able to pay the employees,” says John Ndava, project manager of Packa-Ching in Philippi, Cape Town. “We have created employment for them, they are able to take care of their families. The education involved helps enhance their personal development and prepares them for further opportunities within the waste and recycling industry.”

Source:

https://www.bizcommunity.com/Article/196/703/239037.html

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Carboardeaux move over, meet Journey’s End x Interpunkt’s new wine range in paperboard bottles

Journey’s End Vineyards, in collaboration with Interpunkt, have launched a new wine brand packaged in sustainable paperboard bottles – a first in South Africa.

The W.O. Western Cape Sauvignon Blanc and Shiraz, produced by Journey’s End, were launched exclusively in select Checkers, Checkers Hyper supermarkets as well as in Checkers LiquorShop stores on 31 May 2023.

Made from 100% recyclable paperboard outers, the bottles are reportedly five times lighter than a normal glass bottle alternative, with a lower carbon footprint.

As well as the evident sustainability benefits, Interpunkt also aims to make wine more engaging, accessible and inclusive, particularly for new and occasional wine drinkers, by removing the specialist and potentially intimidating language often used on labels.

The South African Sauvignon Blanc and Shiraz varietals, both IPW certified, are described simply as ‘fresh and zesty’ and ‘juicy and easy drinking’ respectively.

Interpunkt founder and international wine buyer, Andrew Ingham firmly believes that the consumer should be put first, and offered delicious, sustainable wines without the fuss:

“All too often wine brands are talking and selling to one group only; the wine engaged. Yet the biggest group of wine drinkers (68%) are new to wine, occasional wine drinkers or unengaged. By introducing wine drinkers to a new accessible brand in forward-thinking packaging, which also prioritises trusted, ethically and sustainably sourced grapes, I believe we can show people that good wine is for everyone.”

Sustainable partnership

Finding like-minded partners for this project was integral to Ingham and the Interpunkt brand, and Journey’s End was approached not only for its excellent wines and acclaimed winemakers, Leon Esterhuizen and Mike Dawson, but also for its own sustainable and ethical accreditations.

The Helderberg-based vineyard has twice won the Ethical Company of the Year award in 2020 and 2021 at The Drinks Business Green Awards convened by the UK liquor trade magazine as well as the Water Management Award in 2021.

Journey’s End is also a WWF Conservation Champion, carbon negative and a founding member of Sustainable Wine Roundtable. In addition, the winery was the second in South Africa to convert to solar power in 2014.Journeys End Vineyards CellarJourneys End Vineyards Cellar

Managing director of Journey’s End, Rollo Gabb, adds: “Sustainable wine production is at the very heart of what we do at Journey’s End.

“As such, we are hugely excited to be working with Andrew producing wines in a paperboard bottle for the first time in South Africa.

“After two years of trying to find a bottler who was prepared to take the challenge, slow the lines down and adapt their equipment for the paperboard bottle, we are excited to have finally found the right partner for the job in South Africa, and we are all raring to go.”

Source:

https://www.bizcommunity.com/Article/196/178/239113.html#

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News & Updates

Coca-Cola Beverages SA rolls out returnable PET bottles in KZN

Coca-Cola Beverages South Africa (CCBSA) is preparing to launch its 2L returnable bottle, also known as refillable PET or RefPET, in KwaZulu-Natal as it broadens efforts to reduce environmental waste.

Since 2019, CCBSA has launched the RefPET bottle in the Eastern Cape, Gauteng, Limpopo, North-West, Mpumalanga and parts of the Free State, and plans to further expand this offering in KZN to not only offer consumers value for money but to also play a role in driving sustainability.

“We have already launched RefPET in various provinces and are excited to be introducing the 2L returnables to the KZN market,” said Nokwanda Shabalala, CCBSA’s regional general manager for coastal region.

To help educate consumers about this sustainable reusable packaging, CCBSA brand ambassadors will be in select areas in KZN, going door-to-door showing the new RefPET packs and the value it holds for customers and the environment.

The returnable PET bottles are identifiable by a new paper label, with ‘RETURNABLE’ appearing in green on the front of the bottle.

To drive awareness among communities and households, the company will give each household a 2L RefPET sample bottle that they can exchange for a deposit when they buy any of the products available in a 2L RefPET from a local retail outlet.

Residents of the communities in which the campaign is being rolled out are encouraged to receive their free RefPet bottle per household from the CCBSA area representative.

Towards a ‘World Without Waste’

CCBSA is a subsidiary of Coca-Cola Beverages Africa (CCBA), and a bottler for The Coca-Cola Company. This innovation is part of the Coca-Cola Company’s global World Without Waste Vision 2030, which together with its bottlers has committed to help collect a bottle or can for every single one it sells by 2030; use 50% recycled content in all packaging; and make 25% of its packaging reusable by the same year, while making all its packaging 100% recyclable by 2025.

Shabalala said that CCBSA is well on its way to achieving this vision and that the consumer response to the new 2L returnable PET bottles has been overwhelmingly positive.

“Where we have launched RefPET, we have seen consumers switching to purchasing the returnable 2L bottles and returning them after consumption. Our vision and annual targets are ambitious, but our results have shown us that it is possible to make a meaningful contribution towards helping create a waste-free planet,” adds Shabalala.

The recommended retail price for the 2L Coca-Cola Original Taste – Less Sugar beverage is R17 which excludes a R9 deposit. Other brands, like Coca-Cola No Sugar, Sprite, Fanta and Stoney are also available in the new 2L returnable PET plastic bottle at a recommended retail price of R14 excluding the R9 deposit. This means a saving of around R9 per bottle, depending on where a customer purchases their beverage.

Once a bottle is returned to CCBSA, it goes on a looped journey to be cleaned in accordance with Coca-Cola’s stringent measures and requirements, then refilled to start its next lifecycle. When the bottle reaches the end of its useable lifecycle, it joins the recycling value chain and is repurposed into another PET product. One RefPET bottle can be used multiple times, and this extends the life of a bottle and reduces plastic waste that would end up in a landfill.

To keep the integrity of the bottle intact and suitable for recycling, CCBSA further urges consumers to not store foreign liquids such as paraffin, in the returnable bottles.

Source:

https://www.bizcommunity.com/Article/196/178/238802