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News & Updates Sustainability

How did Brazil achieve its 100% aluminium can recycling rate – and can it be replicated in the EU?

Brazil recently became the first country in the world to achieve a 100% recycling rate for aluminum cans, according to reports. How was this landmark achieved, and how can this success be replicated in Europe? Cátilo Cândido, executive president of Abralatas (the Brazilian Association of Aluminum Can Manufacturers), tells us more.

Our recycling model is mature, very well structured and with sufficient capillarity to access and process all UBC´s discarded in Brazil. The can has been growing in consumer preference, with different formats and sizes, and conquering more and more space in the houses in Brazil.

In 2022, we recorded a flow of cans for recycling greater than the volume we sell. It is an unprecedented situation, the result of inventory adjustments throughout the production chain, but which once again confirmed that we are able to absorb and recycle the entire volume of cans consumed in the country, which resulted in the unprecedented rate of 100% recycling of cans.

What’s next for your industry now that this landmark has been achieved? What will your focus be on?

We will be focused on maintaining this index and increase the recycled content, modernizing ourselves, improving the quality of life for waste pickers, and encouraging the growth of the circular economy.

What role have waste pickers – or catadores – played in making this landmark achievement possible? How does this differ from the recycling/waste collection processes in EU countries, for example?

Catadores are essential to the entire recycling cycle. We say that they are the specialists in this field, because they are the ones who collect and correctly store the aluminum cans before sending them to the factories. They are fundamental pieces in the whole process.

The recycling procedure is similar all over the world, but in Brazil, one of the factors responsible for this success is the profitability of aluminum since the material has great commercial value. Therefore, it serves as a source of income for thousands of Brazilians, who resell the cans so that the aluminum-producing companies themselves can create new products at lower costs.

Another major factor that contributes to the high rate of aluminum recycling in our country is its life cycle. In 60 or less days, a can be bought, used, collected, recycled and sold again.

Our reverse logistics or recycling system is well structured and the can sector in Brazil takes this issue as a priority. The public and formal commitments that we already assumed, such as buying all the scrap available in the national market, the installed capacity of being able to recycle all the amount that we put up for sale and the fact that we started this Brazilian Recycling Program in 1991, are characteristics that differentiate us from these other locations. Our sector has always invested and continues to work our permanently to improve this recycling model, which makes it possible to maintain such high rates over time.

How would you respond to safety and welfare issues within the waste picker community – and what measures can regulators and industry implement to improve the conditions they work and live in?

We are constantly working in this direction. The profession of waste picker is regulated by our Ministry of Labor, with its own laws and regulations. The sector has strict safety standards and we are constantly advising the entire community of waste pickers regarding safety.

In your view, would it be possible for European countries to replicate the 100% recycling rate? How would you suggest they go about it?

It is certainly possible. For this, it is necessary to encourage the population and invest in the entire segment, from consumers to companies. It is necessary to have actions to encourage recycling, in addition to educating the population regarding waste separation.

Additionally, in developed regions, like European countries, EPR and DRS seem to be essential tools to drive higher recycling rates. There are several factors that led us to such a high level, which can be replicated in other places.

Few countries manage to maintain such high rates, but none with the extension and size of the Brazilian market. We are the 3rd largest consumer of cans on the planet. More than 31 billion units were sold in 2022. But we hope that we will have many other countries to accompany us on this sustainable path that generates benefits for the environment, the economy, and the entire population.

Source:

https://packagingeurope.com/comment/how-did-brazil-achieve-its-100-aluminium-can-recycling-rate-and-can-it-be-replicated-in-the-eu

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News & Updates

Robinson behind new wedding cake boxes for Betty’s of Harrogate

Robinson Paperbox Packaging has produced a range of wedding cake boxes for Betty’s of Harrogate.

Ranging in size from 8-16 inches in diameter, Robinson produced a litho laminated corrugated box and lid. The boxes are finished with a foiled logo on the lid.

Claire Louise Armitt, packaging technologist for Betty’s says: “It was great to finally get this project over the line, changing the logo from a printed black one to gold foiled has really lifted the packaging for these boxes that contain highly decorated wedding cakes.”

Robinson are involved in several other projects for Betty’s in both confectionery and bakery-based products.

Jon Walker, new business development manager for Robinson, said: “Securing work with this high-profile customer is great for our business and shows exactly why BRC accreditation is so important.”

Source:

https://www.packagingnews.co.uk/news/robinson-behind-new-wedding-cake-boxes-for-bettys-of-harrogate

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News & Updates

Bluemarlin works on redesign for beer brand Cisk

London brand design agency bluemarlin has refreshed Maltese beer Cisk.

Cisk, which is owned by Simonds Farsons, is a 90-year-old brand and the redesign is aimed at connected with emerging consumer groups.

Bluemarlin’s lead brand designer on the project, Guy Robertson, said: “After immersive meetings at the impressive Farsons Brewery in Malta, it was clear we needed to harness the loud and proud spirit of the Mediterranean. We wanted to add a sense of unconstrained spontaneity, so we designed a progressive, fresh brand livery that speaks of Malta today.”

According to the agency, the Cisk word marque has been crafted for character, with the ‘C’ referencing a horseshoe and the ‘K’ the brand’s rearing stallion. That stallion, previously contained within a shield, has been redrawn and inverted.

Bluemarlin has also introduced a new faceted pattern based on the Maltese Cross that serves as a foundation for the whole brand and encapsulates pride in Cisk’s Maltese heritage.

Susan Weenink Camilleri, head of sales and marketing at Simonds Farsons Cisk, said: “The modernised Cisk brand identity comprises many elements, working together to create something greater. The upgraded iconic assets will work beautifully in any environment – events, points of sale, communication touchpoints, still and animated campaigns.

“We have worked with bluemarlin since 2018 and have, over the years, established a level of trust that allows for open collaboration. By explaining the value of every change, bluemarlin has taken us on an enlightening brand journey with every project. We’re incredibly proud of what Cisk has achieved to date and equally excited about what the future holds.”

Source:

https://www.packagingnews.co.uk/design/bluemarlin-works-on-redesign-for-beer-brand-cisk

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News & Updates

Mornflake Mighty Oats launched in ‘100%’ recyclable packaging

British oat brand Mornflake has unveiled its Mighty Oats range, packed in ‘100%’ recyclable packaging.

The brand said its ‘clean, modern look’ has been crafted to appeal to all customers, existing and new, and make it easier for customers to be more environmentally responsible.

The bags feature clean white backdrop with strong, direct messaging.

They are also milled using renewable energy, powered by its own wind turbine and solar farm which produces, no production waste and low food miles.

James Lea, Managing Director at Mornflake said: “We’re proud to uphold Mornflake’s long-established legacy of innovation and creativity, which is reflected in the Mighty Oats new look and feel.

Source:

https://www.packagingnews.co.uk/design/new-packs/mornflake-mighty-oats-launched-in-100-recyclable-packaging

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News & Updates

Tropicana enters ambient juice category with long-life classic juices

Chilled juice giant Tropicana is entering the ambient juice category and introducing its top three flavours to long-life shelves.

Served in new long-life cartons, the new ambient range will consist of the top performing flavours of Smooth Orange, Original Orange and Apple.

This launch will meet an increased demand for quality branded offerings within the Not From Concentrate ambient category and allow shoppers to trade up into brand.

Caroline Wilding, head of marketing, Juices UK at Tropicana Brands Group, said: “It’s important we deliver products designed to meet the needs of both our retailers and their shoppers. The launch of Tropicana into the ambient category will allow shoppers to enjoy the great quality and taste of Tropicana for longer and allow them to stock up on their favourite juice brand. For our retailers, we’re pleased to help grow the category and increase basket spend as shoppers trade up to the brand in the ambient aisle.

“Catering to the growing trend of bulk-buying demonstrates our commitment to providing a wide range of products that satisfy evolving shopping habits, tastes and consumption preferences. The NPDs are the latest expansion of Tropicana’s offering, and another step in cementing the well-rounded and strong connection we have with our customers.”

Source:

https://www.packagingnews.co.uk/design/new-packs/tropicana-enters-ambient-juice-category-with-long-life-classic-juices

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News & Updates

Appartement 103 behind new Nektar design for Whiskies du Monde

Packaging design agency Appartement 103 has partnered with Whiskies du Monde to create a new premium “rhums arrangés” brand for the French market.

Once the brand’s name, Nektar, was secured, Appartement 103 crafted an artistic visual identity and packaging design.

The agency said: “The brand’s graphical expression showcases abstract and vibrant illustrations that emotionally resonate with each flavour profile. This poetical approach creates a sense of collection for consumers and has a strong shelf impact.

“To further enhance its visibility, the brand wordmark stands out with hot foil printing on top of a coloured squared label. Adding a tactile and refined touch, a blind embossed pattern was carefully designed.”

Whiskies du Monde’s brand manager Carla Monti Coupé added: “We were delighted to collaborate with Appartement 103 on this new brand creation. The team was attentive to our desires and successfully met the challenge of modernizing the category of “rhums arrangés” (by giving it a new, more premium approach, inspired by the graphic universe of perfumery, among others).

“Since its launch in September, we have received very positive feedback, which is already capturing the attention of wine merchants.”

Source:

https://www.packagingnews.co.uk/design/appartement-103-behind-new-nektar-design-for-whiskies-du-monde

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News & Updates

Robinsons to trial new carton format across Tesco stores

Britvic’s squash brand Robinsons is trialling a new carton format across selected Tesco stores.

The Robinsons Ecopack comes in Elopak’s Pure-Pak carton and contains a “a super concentrated liquid that contains 60 serves per 500ml carton and is made from 89% plant-based material”.


Fiona Graham, Innovation lead for Robinsons, said: “As a brand, Robinsons is continuously innovating and is committed to improving the environmental impact we have. Squash is already a sustainable product due to its concentrated format. Making Robinsons available in this new format allows consumers to feel confident in the knowledge that the pack they’ve chosen has more serves, but used less packaging per serve, and can be recycled once finished.  


“All packaging types have their own unique benefits and challenges, and we know there is currently no one ‘silver bullet.’ That said, we believe that continuing to innovate with products such as Robinsons Ecopack will bring us one step closer to a solution and provide consumers with a range of options.” 


“The brand-new Robinsons Ecopack carton will be available via Tesco to begin with, and we are excited to learn what consumers think about the new format.” 


Martin Shaw, Market Unit Manager at Elopak UK & Ireland, said: “We’re happy that Robinsons have chosen our Pure-Pak carton for their super strength squash product. Our renewable and recyclable carton packaging makes a great match with their products” 


The trial will be in 385 Tesco stores from June through to December. 

Source:

https://www.packagingnews.co.uk/news/robinsons-to-trial-new-carton-format-across-tesco-stores

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News & Updates

Lidl incorporates Prevented Ocean Plastic into water bottles

Lidl GB has announced that it will be incorporating Prevented Ocean Plastic into its water bottles.

The retailer said it was the first UK supermarket to make this change. Appearing in store throughout July, Lidl’s one-litre San Celestino Italian Sparkling Mineral Water bottles will contain a minimum of 30% Prevented Ocean Plastic. According to Lidl, the initiative is set “to save almost 100 tonnes of plastic from entering our oceans per year”.

Prevented Ocean Plastic packaging, supplied and developed in conjunction with Bantam Materials, is made from discarded water bottles found in Southeast Asia within 30 miles of a coastline or major waterway that feeds into the ocean. This waste is then sorted and processed before being used in packaging.

Shyam Unarket, head of responsible sourcing and ethical trade at Lidl GB, said: “Ocean plastic pollution is a pressing environmental concern, it is expected that by 2050 there could be more plastic in the ocean than fish. As pioneers of integrating ocean bound plastic into our packaging in 2020, we have been consistently building and improving on our efforts since, and are proud to now extend Prevented Ocean Plastic into water bottles. Through this latest product development, we hope to inspire wider efforts across the industry.”

Source:

https://www.packagingnews.co.uk/news/lidl-includes-prevented-ocean-plastic-into-water-bottles

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Uncategorized

Digital Inkjet Printing Powers Packaging Personalization, Possibilities

Thermal-inkjet technology aka TIJ enables one-of-a-kind, on-demand customization including consumer-engaging personalization for brands across the packaging spectrum. 

Digital printing is opening new customization options for brands through unique designs, personalized messages, and variable data printing for exciting and, literally, one-of-a-kind packaged products.

In short, the power of print-on-demand enables a brand’s packaging to stand out from the pack while enhancing consumer engagement.

One of the players driving adaption of digital printing is HP, for example for digital printing presses for flexible packaging applications such as stand-up pouches for products like cannabis and other pouched products.

But there’s another world of customized personalization found in HP’s thermal inkjet (TIJ) technology. John Meiling, HP’s senior director of marketing & category management, OEM inkjet for specialty printing solutions, unpacks the technology and options for digital inkjet printing for labels and other packaging materials.

What interest are you seeing in personalization using digital printing?

Meiling: Personalization is increasingly a mainstream expectation for consumers today. And it’s not just targeted ads and email marketing strategies that need to adapt. Consumers are actively seeking out bespoke product offerings because of the value they bring. According to data from Deloitte, personalization leaders improved customer loyalty 1.5x more effectively than brands with low personalization maturity.

The stakes are high for packaging as a result. It’s no longer about transporting goods from point A to point B. Packaging has become a unique moment for brands to establish a connection by creating an emotional and meaningful experience for their consumers. This is largely in part due to the rise in ecommerce over recent years, elevating packaging’s role as the first physical touch point between the consumer and brand, causing a significant shift in packaging trends.

Brands are especially interested in digital packaging as a new way to personalize, customize, and tailor their brand experiences in a way that reflects a full spectrum of cultural contexts. This means products can be tailored to the individual tastes of each consumer. Brands can not only engage customers on a more meaningful level by boosting marketing power though attractive specialty packaging, by using HP Thermal Inkjet technology they can help to reduce maintenance costs and gain efficiencies that drive higher uptime on their packaging manufacturing processes.

Tell us about the B.a.o Candy Box point-of-purchase application (shown in the feature image above) that uses digital inkjet printing.

Meiling: B.a.o Candy Box went live in 2019 with an Afinia Label L301 Small Business Color Label Printer. Powered by HP Thermal Inkjet Technology, it prints labels at high speeds while ensuring great quality. Personalization is achieved using the Afinia Label L301’s vivid, optimized color, to create a professional label, while HP Thermal Inkjet Technology enables the printer to produce the complex, personalized shapes that the candy labels require to satisfy consumers.

Using this system, B.a.o Candy Box customers type their message into an app, preview the label, confirm, then the label is sent via Wi-Fi straight to the till where the label is displayed on a screen so that the customer can approve their label design and then it is printed automatically. The time it takes to complete the transaction is enough to print the label, which is what champions the effectiveness of this system.

The Afinia Label printer was set up in such a way that the brand could offer new products on an ongoing basis, enabling constant innovation with the upgrade to an even faster printer, which will further improve customer satisfaction.

The HP Thermal Inkjet Technology is essential for making the brand’s retail model work properly, with packaging labels printed quickly and professionally. With this unique retail experience, B.a.o Candy Box has attracted huge interest both from tourists and the local market, who have taken to social media to share their creations.HPHP-Digital-Blue-Note-Whiskey-Label-Printer-1540x800.jpg

What can you share about a more recent application of digital inkjet printing for craft distillers that went live in 2022?

Meiling: Craft distiller customers of AT Information Products’ have seen how this print system can completely transform their production process, saving them time and money while bolstering their bottom line. Using HP Thermal Inkjet Technology to enable personalization, craft distillers have been able to optimize their brand experience by providing genuine packaging for their consumers.

AT Information Products’ Reel-to-Reel Label Printer system features multiple compact HP TIJ print heads and solvent ink cartridges. The system is durable, low maintenance, and easy for brands to use. The HP Thermal Inkjet within the system enables the addition of graphic imagery, signatures, logos, and QR codes that fulfill consumers demand for personalization and ultimately, boost profit for brands.

The combination of the two increase production speeds by as much as 2,000%, reducing the need for manual intervention, optimizing print quality on diverse substrates, and minimizing maintenance costs all while enabling distillers to achieve exclusivity value for their products. Within the process, personalized signatures can also be applied using True Type fonts, to make it look like the labels on the bottles were handwritten.

As additional data, graphics, logos, and signatures are developed, craft distillers will be able to stay nimble while optimizing print quality and minimizing costs. Focusing on adding brand value has been an important “lever” that craft distillers continue to pull to further boost bottle prices and increase profit margins.HPHP-Digital-Personalization-Whiskey-Details-1540x800.png

What are examples of what other digital inkjet printing customers are doing?

Meiling: Back in 2017, Kmart Australia began using Afinia Label’s L301 Color Label printer, powered by HP thermal inkjet technology, to personalize Vegemite and Nutella jars at the point of sale for their holiday campaign activation. Across 214 stores, customers were able to walk in and personalize the labeling on jars of Nutella and Vegemite, creating a unique shopping experience and driving foot traffic to brick-and-mortar stores. All powered by HP’s flexible and affordable in-store printing solutions.

HP’s Fixed Imager 1000 (FI-1000) based partner printing systems are seeing fast growth, especially for short-runs and on-demand customization. New partner TICAB has integrated HP’s inkjet print engine to drive cost efficiencies for customized printing tasks on various paper packaging, including shopping bags, cartons, and corrugated boxes. The system was developed quickly in just a few months, allowing TICAB to offer its customers high-quality printing options at cost-competitive prices, from one-off items and samples to print runs of several thousand. This innovation can accommodate various personalization needs like for weddings and birthdays while offering significant value to smaller brands and businesses because paper bags typically require very high volumes per order.

What’s possible and what’s next in digital inkjet printing?

Meiling: As the world becomes more digitally connected, and consumers come to expect personalization as the norm, the market for solutions that enable customization at a mass scale will explode. In the coming years, it will be critical for brands to do more to engage with their consumers. It’s the only way to stand out in today’s crowded markets, and we are excited to help even more brands on their journey to embrace the unlimited possibilities with new and exciting packaging that brings us all closer together.

Source:

https://www.packagingdigest.com/digital-printing/digital-inkjet-printing-powers-packaging-personalization-possibilities

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News & Updates

Horse Food Packaging Redesigns to Corral Consumers

Standlee’s updated horse food packaging design conveys a premium experience and optimized nutritional wellness with bold new graphics and a clean, timeless look.

Standlee, an Idaho-based animal wellness company, debuted bold new packaging for its premium forage horse food. The graphics redesign that better communicates its products’ nutritional wellness in bright, vivid color. Since 1981, the company has grown and manufactured premium, sun-cured, forage pellets, cubes, chopped and baled foods formulated to help keep animals at peak health and performance. In addition to helping consumers better connect with their pet food needs, the new packaging also serves to modernize the company’s visual identity.

Company president Scott Plew reports that the new packaging is a commitment to visually sharing its company mission to enrich the relationship between its consumers, the animals they care for, and the life they love through education, wellness, and premium forage.

The new packaging hinges on colorful visual elements situated on a backdrop of the company’s signature shade of green. Large, striking graphics on each of the back and front of the brand’s 26 current and six new product packages help consumers zero in on the right product for their animal. Helpful logos distinguish each product line and product category, spanning forage-based products grown in the western US, non-forage-based products, animal wellness products, and more.StandleeStandlee-Horse-Packaging-Field_FullArray-770x330px.png

Standlee horse food packaging now helps consumers to quickly zero in on the right product for their animal across 26 items. 

Nutritional information, formula benefits and a feeding chart can be found on the front and side panels of the packaging. Standlee also printed a quick-response (QR) code on the back of each package that leads consumers to the Standlee website for additional product information.

“As a family-owned company, we believe in cultivating a relationship with our consumers through our high-quality forage, convenient product packaging, and the education we provide to support those who live this lifestyle,” Plew says. “Our team designed the new packaging with as much detail as our farmers harvest each field. We will continue to provide a premium experience for all, as we share this mission that is, grown for the life we love.”

Jessica Wright, Standlee’s director of marketing, adds that the consumer experience impacted every aspect of the new packaging, and the company paid careful attention to details that helped communicate the premium aspect of the products. “We designed our packaging to reflect our premium products while wanting the shopping experience for our consumers to be just that–a premium experience. Each element on every product has been thoughtfully considered; we are proud and thrilled to see it in stores and in our consumer’s barns, homes, and trailers.”StandleeStandlee-Horse-food-Packaging-Front-Back-1540x800.png

Standlee’s redesigned horse food packaging offers plenty of helpful icons and useful information…and a QR code for those wanting more.

Consumers are embracing the redesign, according to the brand, which shared several examples with us from social media:

  • Fancy, much more sophisticated!
  • Absolutely love it! And all the new information right there on the front! Felt like I was buying premium.
  • Love the new packaging! It looks so good and it’s nice to be able to tell which product it is from a glance.

Standlee’s newly packaged pet food products are rolling out to retailers and consumers starting this month and continuing throughout the year.

Source:

https://www.packagingdigest.com/food-packaging/horse-food-packaging-redesigns-corral-consumers