Britvic’s squash brand Robinsons is trialling a new carton format across selected Tesco stores.
The Robinsons Ecopack comes in Elopak’s Pure-Pak carton and contains a “a super concentrated liquid that contains 60 serves per 500ml carton and is made from 89% plant-based material”.
Fiona Graham, Innovation lead for Robinsons, said: “As a brand, Robinsons is continuously innovating and is committed to improving the environmental impact we have. Squash is already a sustainable product due to its concentrated format. Making Robinsons available in this new format allows consumers to feel confident in the knowledge that the pack they’ve chosen has more serves, but used less packaging per serve, and can be recycled once finished.
“All packaging types have their own unique benefits and challenges, and we know there is currently no one ‘silver bullet.’ That said, we believe that continuing to innovate with products such as Robinsons Ecopack will bring us one step closer to a solution and provide consumers with a range of options.”
“The brand-new Robinsons Ecopack carton will be available via Tesco to begin with, and we are excited to learn what consumers think about the new format.”
Martin Shaw, Market Unit Manager at Elopak UK & Ireland, said: “We’re happy that Robinsons have chosen our Pure-Pak carton for their super strength squash product. Our renewable and recyclable carton packaging makes a great match with their products”
The trial will be in 385 Tesco stores from June through to December.
Source:
https://www.packagingnews.co.uk/news/robinsons-to-trial-new-carton-format-across-tesco-stores
