Packaging design agency Appartement 103 has partnered with Whiskies du Monde to create a new premium “rhums arrangés” brand for the French market.
Once the brand’s name, Nektar, was secured, Appartement 103 crafted an artistic visual identity and packaging design.
The agency said: “The brand’s graphical expression showcases abstract and vibrant illustrations that emotionally resonate with each flavour profile. This poetical approach creates a sense of collection for consumers and has a strong shelf impact.
“To further enhance its visibility, the brand wordmark stands out with hot foil printing on top of a coloured squared label. Adding a tactile and refined touch, a blind embossed pattern was carefully designed.”
Whiskies du Monde’s brand manager Carla Monti Coupé added: “We were delighted to collaborate with Appartement 103 on this new brand creation. The team was attentive to our desires and successfully met the challenge of modernizing the category of “rhums arrangés” (by giving it a new, more premium approach, inspired by the graphic universe of perfumery, among others).
“Since its launch in September, we have received very positive feedback, which is already capturing the attention of wine merchants.”
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