Chocolate maker Divine has launched a limited-edition Joyful Hot Cross Bun Bar, as well as a new range of Flat Eggs for Easter.

etaining the same shape and size as a classic Easter Egg, but Divine said it is using 40% less packaging.

Sophie Loveday-Davies, group marketing director, Divine, said: “Sustainability is at the heart of what we do, so we’re proud to be launching our range of Flat Eggs, which are both more environmentally friendly than a boxed Easter Egg, as well as being the perfect solution to letter box gifting.”

The new range is available through selected retailers, including Waterstones, Oxfam, Amazon and the Divine webshop.

Source:

https://www.packagingnews.co.uk/design/new-packs/divine-launches-new-range-of-easter-chocolates-in-40-less-packaging

Absolut Vodka has launched Orange Peel variant for its shots range – Nights.

The vodka giant said Absolut Nights is a vibrant range of shots influenced by local cultures.

Launching in China on 30 March, Absolut Nights Orange Peel is crafted with a blend of oriental orange peels and coffee.

Absolut said the new drink’s striking 700ml orange glass bottle symbolises the neon lights that define Asia’s night-time cityscapes, while the urban-influenced X-signifier evokes high-energy nights and experiences.

Source:

https://www.packagingnews.co.uk/design/new-packs/absolut-nights-orange-peel-launched-in-distinctive-bottle-design

Volvic has launched a new range of drinks – Touch of Fruit Sparkling Sugar Free, as well as a relaunch of Volvic Touch of Fruit still range.

The new range is launched in cans with attractive, refreshing designs, and as multipacks.

Within flavoured sparkling waters, 76% of value sales come from private label, but Volvic said there is space for a mainstream player to provide more choice within this segment.

Gemma Morgan, category marketing director beverages at Danone, said: “The revamp of the Volvic Touch of Fruit bottle design and a new hero Strawberry flavour recipe aims to encourage new shoppers to reappraise the flavoured water category as a tasty way. We’re excited to see the strong standout of our harmonised brand identity on shelf.”

Source:

https://www.packagingnews.co.uk/design/new-packs/volvic-launches-touch-of-fruit-sparkling-sugar-free-in-cans

Pepsi MAX has launched its first major redesign in 14 years, featuring a new logo distinctly reminiscent of its 1990s branding.

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By Waqas Qureshi 15 March 2024

Pepsi MAX showcases redesign, drawing on its classic branding

Pepsi MAX has launched its first major redesign in 14 years, featuring a new logo distinctly reminiscent of its 1990s branding.

The new packs feature a re-designed and refreshed ‘electric blue and black’ logo, with a white background as a throwback to the classic Pepsi logo going back decades.

The soft drinks giant said the rebrand aims to draw on Pepsi‘s history while looking forward to its ‘commitment to Pepsi Zero Sugar’.

Source:

https://www.packagingnews.co.uk/design/new-packs/pepsi-max-showcases-redesign-drawing-on-its-classic-branding

Sensodyne has launched a new premium range extension with new product Clinical White, working with global agency Marks.

The ambition of the new release was to increase relevance across a wider segment of people suffering from teeth sensitivity.

Marks said every detail of the design had to be meaningful and distinctive, while conveying Clinical White’s ‘unique proposition’.

The design strategy uses the brand’s expert and nuanced understanding of the language of science and aesthetics, as well as attractive design, to create a premium brand experience.

Leveraging vertical packaging and enhanced premium print finishes, it is built around the iconic Sensodyne ‘S’. For Clinical White, it is redrawn in a new signature version that divides the pack horizontally to highlight to the key benefits of the product.

The overall visual expression of the new product conveys the modern, simple, elegant and ‘top tier’ that people are willing to pay more for.

James Houghton, global senior design director at Sensodyne owner Haleon, said: “It was crucial that the design created a holistic and future-proof approach, building solid foundations for a premium, efficacious and disruptive experience that’s true to the Sensodyne brand.”

Matt Kerr, executive creative director at Marks, says: “The design needed to stand out on shelf but also celebrate the product in the bathroom through its premium cues, positioning it alongside adjacent categories such as beauty, perfume and other wellness products.”

Source:

https://www.packagingnews.co.uk/design/new-packs/sensodyne-clinical-white-toothpaste-marks

Ardagh Glass Packaging-Europe has worked on the limited edition Absolut Mosaik vodka bottle.

It worked  in collaboration with British artist Olly Alexander: a singer, songwriter, actor and social activist.

The 70cl and 1 litre glass bottles feature an attractive ribbed design within the glass, with a concave label area containing a bold mosaic design and Absolut branding.

Ardagh created a series of ribs and fins around the surface of the glass using 3D software and used sculptured embossing to soften the design across the bottle’s part line.

Katharina Chemnitz, Europe Product Designer, said: “The front label, which is the main print area for the mosaic design, originally stood out from the bottle, making it a potential contact point on the production line. To accommodate this challenge, the label area was carefully engineered within a concave, curved surface, framed perfectly by the surrounding rib design.”

Deb Dasgupta, global vice president marketing, Absolut Vodka, said: “The vibrant, colourful bottle designed by the formidable Olly Alexander is the perfect embodiment of this, and how we’re all part of a greater whole in society.”

Source:

https://www.packagingnews.co.uk/design/new-packs/ardagh-glass-creates-absolut-mosaik-limited-edition-vodka-bottle