Ardagh Glass Packaging-Europe has worked on the limited edition Absolut Mosaik vodka bottle.
It worked in collaboration with British artist Olly Alexander: a singer, songwriter, actor and social activist.
The 70cl and 1 litre glass bottles feature an attractive ribbed design within the glass, with a concave label area containing a bold mosaic design and Absolut branding.
Ardagh created a series of ribs and fins around the surface of the glass using 3D software and used sculptured embossing to soften the design across the bottle’s part line.
Katharina Chemnitz, Europe Product Designer, said: “The front label, which is the main print area for the mosaic design, originally stood out from the bottle, making it a potential contact point on the production line. To accommodate this challenge, the label area was carefully engineered within a concave, curved surface, framed perfectly by the surrounding rib design.”
Deb Dasgupta, global vice president marketing, Absolut Vodka, said: “The vibrant, colourful bottle designed by the formidable Olly Alexander is the perfect embodiment of this, and how we’re all part of a greater whole in society.”
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