Volvic has launched a new range of drinks – Touch of Fruit Sparkling Sugar Free, as well as a relaunch of Volvic Touch of Fruit still range.
The new range is launched in cans with attractive, refreshing designs, and as multipacks.
Within flavoured sparkling waters, 76% of value sales come from private label, but Volvic said there is space for a mainstream player to provide more choice within this segment.
Gemma Morgan, category marketing director beverages at Danone, said: “The revamp of the Volvic Touch of Fruit bottle design and a new hero Strawberry flavour recipe aims to encourage new shoppers to reappraise the flavoured water category as a tasty way. We’re excited to see the strong standout of our harmonised brand identity on shelf.”
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