Category: News & Updates
Beefeater turns to Boundless for new flavoured gin packs
Beefeater is relaunching its flavoured gins series with new packaging from Boundless Brand Design. The existing Pink Strawberry and Blood Orange flavours have been relaunched alongside a new Peach & Raspberry product. Beefeater wanted to reinforce its current contemporary design cues, whilst visually building on the bright and bold variants within its colourful range. Boundless…
Biodegradable’ plastic will soon be banned in Australia. That’s a big win for the environment
To start dealing with Australia’s mounting plastic crisis, the federal government recently launched its first National Plastics Plan. The plan will fight plastic on various fronts, such as banning plastic on beaches, ending polystyrene packaging for takeaway containers, and phasing in microplastic filters in washing machines. But we’re particularly pleased to see a main form of…
Greiner helps Tesco add ‘snap’ back to PP yoghurt tubs
Over the past two years, following requests from retailers, Greiner Packaging has replaced yoghurt multi-packs made from polystyrene (PS) with polypropylene (PP), and ‘Project Snap’ has now successfully recreated the ‘snap’ which consumers love. Yoghurt multi-packs have traditionally been made from polystyrene (PS), but there is currently no PS recycling stream in some territories, leading supermarkets to…
New secondary packaging based on barley surplus unveiled by Corona
Corona has revealed a new project that harnesses surplus barley straw to create a new paper secondary packaging solution. Corona is the first global brand to leverage the technology and processes that have been developed over the last three years by AB InBev’s Global Innovation and Technology Centre (GITEC). This technology reimagines the use of…
Evian launches its first ever sparkling drinks in cans
Evian has unveiled Evian+ flavoured sparkling drinks packaged in recyclable aluminium cans – a first for the brand. The water giant said the move ‘demonstrates ongoing innovation’ as the brand expands its product portfolio into two new product categories with the launch of functional sparkling and flavoured. Shweta Harit, VP of marketing at Evian, said: “Encouraging…
Vetroplas supplies metal packs for George Northwood
Vetroplas has supplied aluminium packaging for hairdresser George Northwood’s home haircare products range UNDONE. Working in partnership with Envases, Vetroplas created the packaging using 250ml and 500ml aluminium bottles with a clean and contemporary ‘premium’ look. Multi-coloured offset direct printing onto the bottle, over a white base coat covered with soft touch varnish, allows clear…
The Famous Grouse launches limited-edition rugby bottles
The Famous Grouse whisky brand has launched a limited-edition label to celebrate the brand’s role as the official sponsor of The British & Irish Lions. The one-off design sees the iconic label of The Famous Grouse transformed to read ‘The Famous British & Irish Lions’. Sold exclusively at Tesco from today, the bottle will be…
Kit Kat prototypes recycled soft plastic wrapper
A coalition of companies with a shared vision to close the loop on soft plastics have produced the country’s first ever soft plastic food wrapper made with recycled content for the Kit Kat brand of chocolate bars. Food grade recycled soft plastic packaging is a key missing link in Australia’s bid to improve waste management…
The inside story of McDonald’s packaging rebrand
McDonald’s recently teamed up with Pearlfisher to rethink its packaging design, with a focus on aesthetic minimalism. We talked with Matt Sia, creative director at Pearlfisher, to get the inside story on the rethink and assess its importance to McDonald’s’ wider brand. Could you introduce the rebrand to us and unpack some of its key features? Our focus…
MMC moves to large-scale production of mushroom-made packaging
The Magical Mushroom Company (MMC) has announced the launch of large-scale production of its mushroom-derived biodegradable packaging, a plastic-free alternative that can be broken up to biodegrade on a home compost heap or flowerbed. The company claims that this new packaging offers the same performance, at comparable cost, to traditional polystyrene, and is already being used to…
