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Vetroplas supplies metal packs for George Northwood

Vetroplas has supplied aluminium packaging for hairdresser George Northwood’s home haircare products range UNDONE.

Working in partnership with Envases, Vetroplas created the packaging using 250ml and 500ml aluminium bottles with a clean and contemporary ‘premium’ look.

Multi-coloured offset direct printing onto the bottle, over a white base coat covered with soft touch varnish, allows clear communication of straightforward propositions which cut through a crowded and confusing market.

Fiona Wilson, chief executive of George Northwood, said: “We are delighted with the finish of

our packaging from Vetroplas. We are one of the first brands to launch a full range of haircare

into the mass market using aluminium. The print execution supports our commitment to

sustainability in a unique and eye-catching way.”