Vetroplas has supplied aluminium packaging for hairdresser George Northwood’s home haircare products range UNDONE.
Working in partnership with Envases, Vetroplas created the packaging using 250ml and 500ml aluminium bottles with a clean and contemporary ‘premium’ look.
Multi-coloured offset direct printing onto the bottle, over a white base coat covered with soft touch varnish, allows clear communication of straightforward propositions which cut through a crowded and confusing market.
Fiona Wilson, chief executive of George Northwood, said: “We are delighted with the finish of
our packaging from Vetroplas. We are one of the first brands to launch a full range of haircare
into the mass market using aluminium. The print execution supports our commitment to
sustainability in a unique and eye-catching way.”