Evian has unveiled Evian+ flavoured sparkling drinks packaged in recyclable aluminium cans – a first for the brand.
The water giant said the move ‘demonstrates ongoing innovation’ as the brand expands its product portfolio into two new product categories with the launch of functional sparkling and flavoured.
Shweta Harit, VP of marketing at Evian, said: “Encouraging our consumers to be healthy and perform at their highest level is at the heart of all that we do at Evian, so we’re excited to be able to action this in a new and appetizing way. The introduction of a sparkling flavoured functional water reflects the importance of adapting to consumer habits. We are delivering the pure taste of evian natural mineral water in a new and fun way, as we continue to act and support a generation who seek to become the best version of their true selves.”
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