Category: News & Updates

Worldwide packaging sales returned to solid growth this year after a 2020 slowdown, when many end-use markets were disrupted by the COVID-19 pandemic. Packaging is now a trillion-dollar industry. Helping the economy recover from COVID-19-induced regression, the global packaging industry will reach $1 trillion in sales by the end of 2021, according to new data…

Denomination has created a powerful and category changing brand and packaging identity for Fourth Wave Wine’s Tread Softly Gin. The brand packaging is quietly disruptive, moving away from the masculine block branding associated with gin to create a ‘gently powerful presence on the shelf’. The sustainable, feminine and natural style reflects the high percentage of…

StormBrands has developed the strategy and crafted a name, visual identity and packaging range for ‘smile,’ a kids’ single-serve, packaged cake range for international baked good company, EBM. The new brand launch comes off the back of StormBrands’ partnership with EBM on ‘Cake-Up’ which has already established a strong position in the cupcakes category in…

Glass packaging specialist Ardagh is behind the latest limited edition from vodka brand Absolut. Absolut Voices incorporates a sound waves design and has been released to celebrate the “wavemakers and trailblazers of the world”. Ardagh’s product design team worked with Absolut and design agency Brand Union. The limited-edition bottle is available worldwide in 700ml, 750ml…

High street retail chain Wilko has begun a revamp of its own label products, working with creative agency Free The Birds. Beginning with its heritage paint and pet ranges, the brand refresh is part of a three-year partnership that will see Free The Birds’ designs rolled out across the company’s entire portfolio. According to the…

It is estimated that only 6.1% of metropolitan households in South Africa actively participate in recycling. However, even the most environmentally conscientious people make recycling mistakes. You might even think your home is paperless, so you don’t need to recycle. Have you considered the sturdy cardboard box and its moulded protective layers that housed your new TV…

We are facing a waste crisis, with landfills across the world at full capacity and mountains of “recycled” waste dumped in developing countries. Food packaging is a major source of this waste, giving rise to an industry of “environmentally friendly” reusable food and drink containers that are projected to be worth £21.3 billion worldwide by…

Beverage giant The Coca-Cola Company is optimistic about the African continent’s economic recovery from the Covid-19 pandemic, and is building back better to grow its business in the region while adapting to evolving consumer behaviour and a changing corporate landscape. “We’re very bullish about economic recovery. We’re bullish about Africa and South Africa, and fuelling…