Category: News & Updates

Bottle Up claims to provide the first fully reusable, pre-filled, plant-based water bottle sold in the UK and aims to become a renewable and recyclable alternative to single-use plastic bottles. In the UK, it has been reported that over 7.7 billion single-use plastic water bottles are consumed each year. Over half the plastic waste that ends…

Sainsbury’s is repackaging its own-brand mushrooms in cardboard punnets, which is set to remove enough plastics from its operations to match the weight of 43 full double-decker buses in London. As such, it is said to be the retailer’s largest undertaking to date when it comes to eliminating plastics – and is expected to make Sainsbury’s…

A 90% paper tube developed for Pringles crisps is now available exclusively at Tesco stores and online, with around 48 million expected to be sold in the first year. The new tube was unveiled last year. It is made of recycled paper and replaces the steel base of the previous design with a paper alternative – allowing consumers to dispose…

Xampla, which produces plastic-free biodegradable packaging solutions using “100% natural”, chemically unaltered plant materials, made a landmark announcement towards the end of last year. It will now be working with 2M Group in a bid to scale up the production and distribution of its solutions. Stanley Mitchell, the company’s head of business development, tells us…

A healthier, low-glycemic formula candy bar wrapped in a mono-material polypropylene film that adheres to “Designed for Recycling” guidelines is healthier for the environment. Improving the sustainability of flexible packaging films, pouches, and other formats in the packaged food category starts with a first step away from nonrecyclable multilayer barrier films. That improvement often means…

A striking contrast between the new can’s small size and a basketball legend’s generous proportions sparks laughs. Pepsi has joined forces with basketball star Shaquille O’Neal on the launch campaign for Pepsi Mini cans, giving big props to the little package. A commercial for the 7.5-oz cans, starring Shaq, began running on national television sports…

Asda has rebranded its pet food lines – Hero for dogs, Tiger for cats – with a fun and vibrant new design by Stormbrands. The brief was to to refresh and modernise Asda’s pet brand offerings in the face of increasing competition. Stormbrands discovered a shift in consumer mindset from pet ‘ownership’ to pet ‘parenthood’,…

Harpic is introducing a new ‘self-adhering’ toilet block that eliminates the need for plastic cage packaging. The soap stickers are coated in a biodegradable polyvinyl alcohol wrap (PVOH). The packaging design emphasizes the product’s main benefits and the scents of the stickers (initially available in marine, citrus, and pine), with visual cues highlighting its promise…

Soreen, the malt loaf bread brand, has recently re-introduced its ‘Deliciously Snowy Christmas Loaf’ and limited-edition Mini Loaves. The packages were direct and clearly displayed Christmas-themed packaging, with a snowman as the main feature. Liz Jacobs, marketing director, Soreen, said: “Our Deliciously Snowy range provides the perfect combination, offering families a tasty treat that is…