DS Smith has partnered with Filir d.o.o., the distributor of some of the world’s most renowned confectionary products, to redesign packaging for the brand’s Easter product portfolio.

DS Smith has replaced traditional plastic packaging for Easter snacks and chocolates with a fibre-based and recyclable solution for Filir’s Croatian market.

The new packaging is designed by DS Smith designers to contain less materials and minimize waste, and has an extended lifecycle for reuse as a gift bag.

Key features include a locking system that is intended to prevent the chocolate boxes from being opened before use.

The Filir do.o. product is part of a unique ‘unboxing’ experience whereby the product inside is intended to be a surprise.

DS Smith said the chocolate boxes are easy to assemble and fitted with a corrugated cardboard carry handle for additional versatility and usability.

The team of designers applied their Circular Design Metrics (CDM) approach to rate and compare the circularity of the packaging designs across eight different indicators.

Jasmina Cuković, cluster innovation specialist, DS Smith Packaging, Croatia, said: “We have been delighted to participate in this plastic replacement project and the primary challenge was to develop a creative packaging solution to maintain and build on the functionality of this popular Easter gift, while maintaining an arresting and recognisable shelf presence for the supermarkets and vendors. It was also vital to ensure the fun-based reuse options and repurposing opportunities for customers after purchase. We applied our DS Smith Circular Design Principles and approach to eliminate even the smallest amounts of plastic in the packaging and apply rigorous testing of its sustainable strengths and weaknesses.”

Source:

https://www.packagingnews.co.uk/news/materials/corrugated/ds-smith-fibre-based-packs-easter

Waste management firm Waste Managed is warning of annual excess waste around Easter gifting and packaging.

It said recent research showed UK consumers splurged a £415m on Easter eggs in 2023, with an estimated 3,000 tonnes of Easter egg chocolate wasted each year in the UK, with packaging alone accounting for over 8,000 tonnes of waste annually.

Last year an estimated 4,370 tonnes of card and 160 tonnes of foil packaging were used for Easter eggs.

Despite efforts to promote sustainability, 59% of UK adults believe that Easter packaging remains excessive.

Moreover, a study by WRAP revealed that the equivalent of 3.3 million plastic water bottles worth of plastic is used to package Easter eggs in the UK, much of which ends up in landfills.

The consequences of this waste extend beyond just packaging materials. Data found that nearly a quarter (24%) of households admit to throwing away at least one uneaten Easter egg post, contributing to the issue of food waste.

Steve Traviss, sustainability lead at Waste Managed, said: “While indulging in Easter and the chocolate treats that come with it, we must prioritise sustainable practices to mitigate the significant waste generated during this time.

“To combat this issue, it’s important to practice responsible consumer behaviour. Simple actions such as opting for minimal packaging, recycling correctly and donating excess eggs and chocolate to a food bank can significantly reduce waste during the Easter season.”

He shared some tips:

1. Choose minimal packaging – purchase Easter eggs and treats with minimal packaging or ones made from recyclable or biodegradable materials.
2. Reuse and recycle – Encourage the reuse and recycling of Easter egg packaging and other materials. After enjoying your treats, recycle any cardboard, foil, or plastic packaging appropriately.
3. Reduce purchasing – Consciously think about the number of Easter eggs you are going to need for yourself or gifts and try and just buy what you need – this will avoid excess waste and also save some money.
4.  Donation – If you do find yourself with an excess number of Easter treats, donate any leftovers to a local food bank. This will ensure that the food isn’t wasted and will go to someone in need.

Source

https://www.packagingnews.co.uk/news/waste-managed-claims-huge-easter-egg-waste-annually

Alupro, the aluminium packaging recycling organisation, is launching an Easter-themed promotional campaign, ‘Munch, Scrunch, Recycle!’.

Aimed at local authorities, the programme is designed to encourage residents to think more carefully about their waste this Easter.

Each year, around 80 million Easter eggs are bought in the UK, most of which are wrapped in recyclable aluminium foil.

This week, as part of the campaign, Alupro will encourage local authorities to download a library of social media images and animations – to promote responsible recycling.

The assets, available to download from the Alupro website, are designed to encourage residents to scrunch and recycle their foil after enjoying their Easter treats.

Tom Giddings, executive director at Alupro, said: “Easter is a time for celebration and indulgence, but with foil packaging used to protect Easter eggs each year, it’s also important to remember to dispose of our waste responsibly.

“Aluminium packaging is infinitely recyclable, and with a little scrunch, it can be transformed into something new. By encouraging the public to recycle their aluminium packaging this Easter, local authorities can help protect our environment and ensure this valuable resource stays in use for longer.”

Source:

https://www.packagingnews.co.uk/news/environment/circular-economy/alupro-easter-recycling-campaign

Princes has struck a landmark partnership with Capri-Sun Group to produce over 250 million Capri-Sun juice pouches annually at its Bradford site.

Capri-Sun recently brought sales and distribution in-house after a long-term relationship with Coca-Cola Europacific Partners (CCEP).

To meet increased demand, the Princes contract with Capri-Sun will involve a transfer of four production lines from CCEP to Princes Bradford, creating around 50-60 new jobs.

Production will begin in autumn 2024, with all lines set to be fully operational by spring 2025.

Princes will be co-packing two Capri-Sun formats: 200ml pouches with paper straws and 330ml pouches with a screw cap.

As part of the transition, Capri-Sun is moving to recyclable pouches (kerbside for 330ml and at large supermarkets for 200ml) and also introducing tethered caps on the 330ml pouches, reducing packaging waste by 14%, to support its ambition of becoming the UK’s most sustainable children’s soft drinks brand.

Bradford is Princes Group’s largest soft drinks production site in the UK, with around 400 staff and eight production lines for dilutes, carbonates and ready-to-drink products.

The site is also a producer of customer own brand carbonated soft drinks and ready-to-drink small bottles.

Andy Hargraves, group commercial director for drinks at Princes, said: “Establishing this partnership is a significant milestone in the continued growth of our drinks business, creating around 50-60 new job opportunities in the local area. Princes is looking forward to partnering with Capri-Sun to support their ambitions now, and in the future.”

Stefan Seiss, Capri-Sun Group, said: “We are very excited to go into this collaboration between Princes and Capri-Sun. Over the last months the supply chain and engineering departments were working very closely together to prepare the transition of the production lines into the Bradford site. It is great to see that the expertise and the positive attitude on both sides will deliver a new production setup to fulfill the demand and the quality to support the growth of Capri-Sun in Great Britain.”

Source:

https://www.packagingnews.co.uk/news/machinery-news/princes-deal-co-fill-250-million-capri-sun-pouches

Chocolate maker Divine has launched a limited-edition Joyful Hot Cross Bun Bar, as well as a new range of Flat Eggs for Easter.

etaining the same shape and size as a classic Easter Egg, but Divine said it is using 40% less packaging.

Sophie Loveday-Davies, group marketing director, Divine, said: “Sustainability is at the heart of what we do, so we’re proud to be launching our range of Flat Eggs, which are both more environmentally friendly than a boxed Easter Egg, as well as being the perfect solution to letter box gifting.”

The new range is available through selected retailers, including Waterstones, Oxfam, Amazon and the Divine webshop.

Source:

https://www.packagingnews.co.uk/design/new-packs/divine-launches-new-range-of-easter-chocolates-in-40-less-packaging

Absolut Vodka has launched Orange Peel variant for its shots range – Nights.

The vodka giant said Absolut Nights is a vibrant range of shots influenced by local cultures.

Launching in China on 30 March, Absolut Nights Orange Peel is crafted with a blend of oriental orange peels and coffee.

Absolut said the new drink’s striking 700ml orange glass bottle symbolises the neon lights that define Asia’s night-time cityscapes, while the urban-influenced X-signifier evokes high-energy nights and experiences.

Source:

https://www.packagingnews.co.uk/design/new-packs/absolut-nights-orange-peel-launched-in-distinctive-bottle-design

Volvic has launched a new range of drinks – Touch of Fruit Sparkling Sugar Free, as well as a relaunch of Volvic Touch of Fruit still range.

The new range is launched in cans with attractive, refreshing designs, and as multipacks.

Within flavoured sparkling waters, 76% of value sales come from private label, but Volvic said there is space for a mainstream player to provide more choice within this segment.

Gemma Morgan, category marketing director beverages at Danone, said: “The revamp of the Volvic Touch of Fruit bottle design and a new hero Strawberry flavour recipe aims to encourage new shoppers to reappraise the flavoured water category as a tasty way. We’re excited to see the strong standout of our harmonised brand identity on shelf.”

Source:

https://www.packagingnews.co.uk/design/new-packs/volvic-launches-touch-of-fruit-sparkling-sugar-free-in-cans

Pepsi MAX has launched its first major redesign in 14 years, featuring a new logo distinctly reminiscent of its 1990s branding.

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By Waqas Qureshi 15 March 2024

Pepsi MAX showcases redesign, drawing on its classic branding

Pepsi MAX has launched its first major redesign in 14 years, featuring a new logo distinctly reminiscent of its 1990s branding.

The new packs feature a re-designed and refreshed ‘electric blue and black’ logo, with a white background as a throwback to the classic Pepsi logo going back decades.

The soft drinks giant said the rebrand aims to draw on Pepsi‘s history while looking forward to its ‘commitment to Pepsi Zero Sugar’.

Source:

https://www.packagingnews.co.uk/design/new-packs/pepsi-max-showcases-redesign-drawing-on-its-classic-branding

Sensodyne has launched a new premium range extension with new product Clinical White, working with global agency Marks.

The ambition of the new release was to increase relevance across a wider segment of people suffering from teeth sensitivity.

Marks said every detail of the design had to be meaningful and distinctive, while conveying Clinical White’s ‘unique proposition’.

The design strategy uses the brand’s expert and nuanced understanding of the language of science and aesthetics, as well as attractive design, to create a premium brand experience.

Leveraging vertical packaging and enhanced premium print finishes, it is built around the iconic Sensodyne ‘S’. For Clinical White, it is redrawn in a new signature version that divides the pack horizontally to highlight to the key benefits of the product.

The overall visual expression of the new product conveys the modern, simple, elegant and ‘top tier’ that people are willing to pay more for.

James Houghton, global senior design director at Sensodyne owner Haleon, said: “It was crucial that the design created a holistic and future-proof approach, building solid foundations for a premium, efficacious and disruptive experience that’s true to the Sensodyne brand.”

Matt Kerr, executive creative director at Marks, says: “The design needed to stand out on shelf but also celebrate the product in the bathroom through its premium cues, positioning it alongside adjacent categories such as beauty, perfume and other wellness products.”

Source:

https://www.packagingnews.co.uk/design/new-packs/sensodyne-clinical-white-toothpaste-marks

Ardagh Glass Packaging-Europe has worked on the limited edition Absolut Mosaik vodka bottle.

It worked  in collaboration with British artist Olly Alexander: a singer, songwriter, actor and social activist.

The 70cl and 1 litre glass bottles feature an attractive ribbed design within the glass, with a concave label area containing a bold mosaic design and Absolut branding.

Ardagh created a series of ribs and fins around the surface of the glass using 3D software and used sculptured embossing to soften the design across the bottle’s part line.

Katharina Chemnitz, Europe Product Designer, said: “The front label, which is the main print area for the mosaic design, originally stood out from the bottle, making it a potential contact point on the production line. To accommodate this challenge, the label area was carefully engineered within a concave, curved surface, framed perfectly by the surrounding rib design.”

Deb Dasgupta, global vice president marketing, Absolut Vodka, said: “The vibrant, colourful bottle designed by the formidable Olly Alexander is the perfect embodiment of this, and how we’re all part of a greater whole in society.”

Source:

https://www.packagingnews.co.uk/design/new-packs/ardagh-glass-creates-absolut-mosaik-limited-edition-vodka-bottle