Author: admin
Princes strikes landmark deal to co-fill 250 million Capri-Sun juice pouches
Princes has struck a landmark partnership with Capri-Sun Group to produce over 250 million Capri-Sun juice pouches annually at its Bradford site. Capri-Sun recently brought sales and distribution in-house after a long-term relationship with Coca-Cola Europacific Partners (CCEP). To meet increased demand, the Princes contract with Capri-Sun will involve a transfer of four production lines…
Divine launches new range of Easter chocolates in ‘40% less packaging’
Chocolate maker Divine has launched a limited-edition Joyful Hot Cross Bun Bar, as well as a new range of Flat Eggs for Easter. etaining the same shape and size as a classic Easter Egg, but Divine said it is using 40% less packaging. Sophie Loveday-Davies, group marketing director, Divine, said: “Sustainability is at the heart…
Absolut Nights Orange Peel launched in distinctive bottle design
Absolut Vodka has launched Orange Peel variant for its shots range – Nights. The vodka giant said Absolut Nights is a vibrant range of shots influenced by local cultures. Launching in China on 30 March, Absolut Nights Orange Peel is crafted with a blend of oriental orange peels and coffee. Absolut said the new drink’s…
Volvic launches Touch of Fruit Sparkling Sugar Free in cans
Volvic has launched a new range of drinks – Touch of Fruit Sparkling Sugar Free, as well as a relaunch of Volvic Touch of Fruit still range. The new range is launched in cans with attractive, refreshing designs, and as multipacks. Within flavoured sparkling waters, 76% of value sales come from private label, but Volvic…
Pepsi MAX showcases redesign, drawing on its classic branding
Pepsi MAX has launched its first major redesign in 14 years, featuring a new logo distinctly reminiscent of its 1990s branding. Home » Design » New packsAdd to Bookmarks By Waqas Qureshi 15 March 2024 Pepsi MAX showcases redesign, drawing on its classic branding Pepsi MAX has launched its first major redesign in 14 years, featuring a new logo distinctly reminiscent…
Sensodyne launches Clinical White toothpaste working with Marks
Sensodyne has launched a new premium range extension with new product Clinical White, working with global agency Marks. The ambition of the new release was to increase relevance across a wider segment of people suffering from teeth sensitivity. Marks said every detail of the design had to be meaningful and distinctive, while conveying Clinical White’s…
Ardagh Glass creates Absolut Mosaik limited edition vodka bottle
Ardagh Glass Packaging-Europe has worked on the limited edition Absolut Mosaik vodka bottle. It worked in collaboration with British artist Olly Alexander: a singer, songwriter, actor and social activist. The 70cl and 1 litre glass bottles feature an attractive ribbed design within the glass, with a concave label area containing a bold mosaic design and…
The Brief: Getting to grips with seaweed in packaging
In the latest edition of the Brief, we cover everything we know about seaweed-based packaging so far – how it works, where its sustainability claims come from, what designs are currently on the market, and the developments to look out for in the future. This article is part of Packaging Europe’s membership tier – a…
Breakthrough’ in polypropylene recycling could boost plastic packaging circularity
A significant hurdle standing in the way of increasing the use of recycled plastics in food packaging is the risk of potential residues causing non-compliance with food safety standards. Professor Edward Kosior and Paul Marshall of Nextek and NEXTLOOPP claim to have found an innovative solution to this issue, which they outline in our latest…
Coca-Cola’s Plastic-Free Beverage Multipack
The Coca-Cola LitePac Top Strap saves 200 tons of plastic annually while reducing energy consumption and production. The beverage industry is on a mission to save resources and reduce plastics. This new sustainable packaging solution is made possible through the collaboration of Krones AG and Coca-Cola HBC. The LitePac Top Strap is made from a sturdy, tear-resistant,…
