November 15, 2024 - Zim Packaging

Sealed Air launches new flexible printing solution for e-commerce packaging

Sealed Air has introduced a groundbreaking on-demand printing system, AutoPrint, designed specifically for late-stage customisation of protective packaging. This innovative solution aims to provide logistics and fulfilment operators with a flexible and efficient means of catering to the growing consumer demand for personalised branding and messaging on packaging.

Alessandra Secchi, Executive Director of Digital Packaging Europe at Sealed Air, emphasises the increasing trend among brands and retailers to customise e-commerce packaging as a strategy to engage consumers and enhance brand visibility. The rise of social media unboxing videos has further amplified the need for distinct packaging, presenting challenges for logistics and fulfilment companies that must manage numerous design templates while efficiently handling the ordering and storage of pre-printed boxes.

AutoPrint addresses these challenges by offering a digital printing solution that seamlessly integrates into existing packaging lines. This system allows for direct printing of customised designs and information onto closed boxes, thereby minimising storage requirements and reducing waste associated with unused pre-printed materials.

Featuring a full-colour CMYK printer, AutoPrint automatically adjusts to accommodate box heights of up to 200 cm and widths of 14 cm, with side printing options available and plans to expand the printing width in the future. The system boasts an impressive capability of printing up to 15 boxes per minute, compatible with both white and brown corrugated boxes. By eliminating the need for on-pack labels, AutoPrint facilitates quick transitions between different designs, enabling operators to produce premium quality graphics, text, and barcodes that meet the evolving demands for personalised packaging.

Moreover, AutoPrint can be integrated with Sealed Air’s Brand I-Pack Automated Void Reduction Packaging system, which optimises fulfilment processes by dynamically adjusting pack sizes. I-Pack calculates product dimensions in real time to ensure that corrugated boxes are accurately sized, folded, closed, and sealed according to the specific requirements of the items being packaged.

In conclusion, Sealed Air’s AutoPrint represents a significant advancement in customised packaging solutions, empowering logistics and fulfilment operators to meet contemporary consumer expectations while enhancing operational efficiency.

Source:

https://packagingeurope.com/news/sealed-air-launches-new-flexible-printing-solution-for-e-commerce-packaging

ames Cropper reveals garment tags made from recycled coffee cups

In a significant step towards sustainable fashion, James Cropper has unveiled its premium garment tags made from recycled coffee cups, designed for the New Zealand lifestyle brand Untouched World. This initiative addresses the pressing issue of textile waste, particularly within the denim industry, which sees the production of approximately eight billion pairs of jeans each year. Alarmingly, the World Economic Forum reports that 73% of discarded clothing ends up incinerated or in landfills, with only a mere 12% being recycled into insulation or mattresses, and less than 1% repurposed into new products.

The innovative tags from James Cropper are composed of 100% recycled materials, featuring 20% post-consumer denim fiber and 80% recycled fiber sourced from coffee cups. This cellulose-based product is not only recyclable globally but also embodies the principles of a circular economy, allowing the fibers to have multiple lives.

Untouched World has selected Rydal Apparel to replace traditional swing tags on its new range of recycled denim tote bags, coinciding with the launch of their new store in Auckland, New Zealand, this November.

Kate Gilpin, Product Manager for Luxury Packaging at James Cropper, emphasized the importance of such innovations in fostering a circular economy within the fashion industry. She remarked, “Brands like Untouched World are highlighting what’s possible and how a simple shift, like replacing paper or plastic tags with recycled fiber tags, can make a world of difference to our planet.”

Lucinda LeHeron, Creative Director at Untouched World, echoed this sentiment, stating, “We use time-honoured practices and luxurious natural materials to break away from the fast fashion model. Every detail of our garments’ life cycle and each step in our supply chain is carefully considered.” She further noted the significance of selecting sustainable materials, highlighting the collaboration with James Cropper as a testament to their commitment to circularity and waste reduction.

This partnership marks a pivotal moment in the movement towards sustainable fashion, showcasing how thoughtful innovation can lead to meaningful environmental impact.

Source:

https://packagingeurope.com/news/james-cropper-reveals-garment-tags-made-from-recycled-coffee-cups