Day: May 6, 2024
‘Unfrosted’ Film Prompts Release of Real-Life Trat-Pop
Pop-Tarts releases “Trat-Pop” limited-edition packaging responding to a Netflix film parody written by and starring Jerry Seinfeld. Unauthorized bios or portrayals usually mean someone’s going to get less-than flattering treatment. What happens when the fictional portrayal is a movie parody around a brand owner’s iconic product, for example, Kellanova’s Pop-Tarts? You’ll find out in the…
Sprite launches limited-edition packs for retro ‘Obey Your Thirst’ campaign
Sprite is reintroducing its iconic ‘Obey Your Thirst’ campaign, 30 years after its initial introduction in 1994. The campaign features all-new creative with NBA All-Star Anthony Edwards and the world’s fastest woman Sha’Carri Richardson and Sprite’s first female athlete, including new packaging. Sprite is introducing the limited-edition packaging which features four ‘Obey Your Thirst’ designs…
Boost Drinks revamps pack designs
Boost Drinks has revamped its packaging to increase shelf-appeal. The revised pack designs feature the brand’s iconic lozenge logo with a subtle modern twist – a streamlined design approach. Consumer testing has helped the brand craft a fresh identity which it says resonates with evolving customer preferences while maintaining its market position. Adrian Hipkiss, commercial…
Royal Dutch launches special edition football cans with Canpack
United Dutch Breweries has worked with Canpack to produce a limited edition football-themed cans for its flagship Royal Dutch Premium Lager. Using Quadromix can printing technology for this special edition, the classic Royal Dutch label has been replaced with a commissioned lithography. Canpack said innovative techniques such as Quadromix significantly enhance the story-telling capabilities of…
Slice Design creates packaging design for Tilly & Ted pet food
Slice Design has created branding for premium pet food brand Tilly & Ted. The brief was to create a brand that is engaging, contemporary and can capture a millennial audience. It was key that the brand should be visually distinctive and playful with a straight talking down to earth tone of voice. The packaging design…
Elmwood works on Skittles pack design revamp
Skittles has announced a global brand refresh, working with design consultancy Elmwood. The Mars-owned fruit-flavoured sweet brand is unveiling all its product ranges in the EU following a similar launch in China, and ahead of a wider rollout to the UK and US next year. Elmwood said Skittles’ new-look packaging features fresh, more ‘characteristic’ typography…
