Skittles has announced a global brand refresh, working with design consultancy Elmwood.
The Mars-owned fruit-flavoured sweet brand is unveiling all its product ranges in the EU following a similar launch in China, and ahead of a wider rollout to the UK and US next year.
Elmwood said Skittles’ new-look packaging features fresh, more ‘characteristic’ typography with a series of ‘quirks’ – such as an up flick on the letter K.
The brand’s signature twisted upside down rainbow, meanwhile, is reimagined as a more vibrant and colourful motif.
Its iconic lentils now have a dynamic signature layout, with a sense of movement captured by flowing visual effects.
Greg Taylor, ‘chief provocation officer’, Elmwood, said: “In the first part of our work with Skittles, we focused on evolving its master assets to make them more fluid – we let the rainbow shine and the lentils fly. The aim is to make the Skittles brand more distinctive to consumers, so that they can spot innovation and identify their favourite ranges more easily on-shelf.”
The packaging upgrade also focused on creating more consistency across its brand system.
Source:
https://www.packagingnews.co.uk/design/new-packs/elmwood-works-to-revamp-skittles-pack-design
6 replies on “Elmwood works on Skittles pack design revamp”
Checked out 8xx07 recently. Game selection is great. User interface is good. Worth trying if you’re looking for a solid gaming experience: 8xx07
Baje99login, good for a quick session. Registration was straightforward enough, and the site runs smoothly. No complaints here alright: baje99login
I reckon bdjeetbuzz is worth a look! User interface is slick. I definitely recommend checking it out bruv: bdjeetbuzz
Yo, phcrazy777 is the real deal! Found some awesome games and the site is super easy to use. Definitely worth checking out! Give phcrazy777 a shot, you might just get lucky!
Really impressed with the fast payouts here. The interface is smooth and I had a great run last night. Definitely checking out krwinbet30 again soon!
The promotions here are just insane. I love how they keep adding new events for the players. If you are looking for action go to vn123win01.