Day: March 22, 2024
Divine launches new range of Easter chocolates in ‘40% less packaging’
Chocolate maker Divine has launched a limited-edition Joyful Hot Cross Bun Bar, as well as a new range of Flat Eggs for Easter. etaining the same shape and size as a classic Easter Egg, but Divine said it is using 40% less packaging. Sophie Loveday-Davies, group marketing director, Divine, said: “Sustainability is at the heart…
Absolut Nights Orange Peel launched in distinctive bottle design
Absolut Vodka has launched Orange Peel variant for its shots range – Nights. The vodka giant said Absolut Nights is a vibrant range of shots influenced by local cultures. Launching in China on 30 March, Absolut Nights Orange Peel is crafted with a blend of oriental orange peels and coffee. Absolut said the new drink’s…
Volvic launches Touch of Fruit Sparkling Sugar Free in cans
Volvic has launched a new range of drinks – Touch of Fruit Sparkling Sugar Free, as well as a relaunch of Volvic Touch of Fruit still range. The new range is launched in cans with attractive, refreshing designs, and as multipacks. Within flavoured sparkling waters, 76% of value sales come from private label, but Volvic…
Pepsi MAX showcases redesign, drawing on its classic branding
Pepsi MAX has launched its first major redesign in 14 years, featuring a new logo distinctly reminiscent of its 1990s branding. Home » Design » New packsAdd to Bookmarks By Waqas Qureshi 15 March 2024 Pepsi MAX showcases redesign, drawing on its classic branding Pepsi MAX has launched its first major redesign in 14 years, featuring a new logo distinctly reminiscent…
Sensodyne launches Clinical White toothpaste working with Marks
Sensodyne has launched a new premium range extension with new product Clinical White, working with global agency Marks. The ambition of the new release was to increase relevance across a wider segment of people suffering from teeth sensitivity. Marks said every detail of the design had to be meaningful and distinctive, while conveying Clinical White’s…
Ardagh Glass creates Absolut Mosaik limited edition vodka bottle
Ardagh Glass Packaging-Europe has worked on the limited edition Absolut Mosaik vodka bottle. It worked in collaboration with British artist Olly Alexander: a singer, songwriter, actor and social activist. The 70cl and 1 litre glass bottles feature an attractive ribbed design within the glass, with a concave label area containing a bold mosaic design and…
