Day: February 28, 2024
President Biden Blasts Packaging Shrinkflation
Brands respond to inflation with their own best tactics to survive, including shrinking the package or the amount of product inside. But consumers see through their tricks. Or do they? The leader of the free world condemned the deceptive practice of “shrinkflation” in an Instagram post during Super Bowl LVIII. What is shrinkflation? It’s when “brands…
Rockstar Energy reveals new brand identity
Rockstar Energy drink has refreshed its branding across its full product range. Designed in-house by PepsiCo Design + Innovation, aims for greater accessibility and inclusivity by differentiating from traditional energy drinks. The new design features a burst of colours seek to resonate with a broader audience of energy drink consumers by adopting a new flavour-forward…
Beatson Clark revamps Cottage Delight’s packaging with renewed focus on sustainability
Glass packaging manufacturer Beatson Clark has revamped Cottage Delight’s packaging with a renewed focus on sustainability as the company celebrates its 50th birthday this year. Cottage Delight sells hand-made food products such as jams and chutneys in 36 countries worldwide. Beatson Clark has worked with the company for over two decades and supported its major…
Penrhos Spirits launches gin in Vetroplas aluminium bottles
Penrhos Spirits has launched a range of gins available in aluminium bottles supplied by Vetroplas in conjunction with its Spanish manufacturing partner Envases. The 70cl aluminium bottles – which feature a 28/410 neck thread and a BPA NI PE liner – are finished with an aluminium screw cap. The distinctive bottle colour and decoration were…
The Label Makers work with Dà Mhìle Distillery to redefine spirit branding
The Label Makers has worked on the launch of Dà Mhìle’s Millennium Cask Reserve MM20 – a 20-year-old single-grain scotch whisky bottled by the distiller. The whisky’s features a spectrum of colours and gold foiling and high-build spot varnish detailing. Dà Mhìle’s Jenny McClelland said: “The service provided by Rachel and her team is exceptional.…
Bloom designs packaging for Britvic’s new Tango Mango
Brand-design agency Bloom has designed the packaging for Britvic’s new Tango Mango soft drink. The packaging features lively mango imagery, silver accents and flowing lines, all handcrafted with chunky paint markers in bright mango hues. Set against Tango’s signature black, the design stands out with its dynamic and bold aesthetic, incorporating confident marks and embracing…
Elopak invests for continued global growth
Carton giant Elopak is ramping up investments as it continues to grow in Europe and North America, along with partner plants across the world. Waqas Qureshi met the plant manager at its high-tech Netherlands facility. Carton and machinery giant Elopak is investing heavily in its business as it looks to grow market share. Seen as…
