Pearlfisher has celebrated what it says is a successful collaboration revamping designs for craft gin Sipsmith London Dry gin.
Owner Beam Suntory said the new bottle ‘up to 44% recycled content’ and weighs 20% less than the original.
Additionally, the firm said it can save seven tonnes of plastic annually by not using a “wax-dipped” lid with the bottle.
Sam Galsworthy, Sipsmith co-founder, said: “This beautiful new bottle design shows that it is possible to reduce environmental impact significantly without compromising the quality of the packaging.
“The joy for me here is in all the details – from a more sustainable closure to some hidden gems within the design. When you hold it in your hand, it’s far easier to pour from, which will please bartenders and sippers alike.”
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