Nescafé, the world’s leading coffee brand, has refreshed its branding and packaging.
The 85-year-old coffee brand’s new packaging features modern, ‘eye-catching’ designs across its product portfolio including, Nescafé Original, Nescafé Gold Blend, Nescafé Azera and Nescafé Frothy coffee range, aimed to stand out on the shelf and capture attention.
Nescafé said the design amplifies and ‘locks in place the accent in Nescafé behind the logo on all packs, and showcases the inclusion of coffee bean imagery.
Its important declaration of “100% responsibly sourced coffee” is prominently displayed on every jar and pack.
Sophie Demoulin, Nescafé marketing director, Nestlé UK and Ireland, said: “This relaunch represents a significant milestone for our brand as we continue to evolve and stay ahead in the ever-changing coffee industry.
“By introducing new captivating pack designs, and making substantial investments in the brand, we want to demonstrate that we are dedicated to delivering exceptional coffee experiences to our fans.”
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