Day: June 12, 2023

Robinson Paperbox Packaging has produced a range of wedding cake boxes for Betty’s of Harrogate.

Ranging in size from 8-16 inches in diameter, Robinson produced a litho laminated corrugated box and lid. The boxes are finished with a foiled logo on the lid.

Claire Louise Armitt, packaging technologist for Betty’s says: “It was great to finally get this project over the line, changing the logo from a printed black one to gold foiled has really lifted the packaging for these boxes that contain highly decorated wedding cakes.”

Robinson are involved in several other projects for Betty’s in both confectionery and bakery-based products.

Jon Walker, new business development manager for Robinson, said: “Securing work with this high-profile customer is great for our business and shows exactly why BRC accreditation is so important.”

Source:

https://www.packagingnews.co.uk/news/robinson-behind-new-wedding-cake-boxes-for-bettys-of-harrogate

London brand design agency bluemarlin has refreshed Maltese beer Cisk.

Cisk, which is owned by Simonds Farsons, is a 90-year-old brand and the redesign is aimed at connected with emerging consumer groups.

Bluemarlin’s lead brand designer on the project, Guy Robertson, said: “After immersive meetings at the impressive Farsons Brewery in Malta, it was clear we needed to harness the loud and proud spirit of the Mediterranean. We wanted to add a sense of unconstrained spontaneity, so we designed a progressive, fresh brand livery that speaks of Malta today.”

According to the agency, the Cisk word marque has been crafted for character, with the ‘C’ referencing a horseshoe and the ‘K’ the brand’s rearing stallion. That stallion, previously contained within a shield, has been redrawn and inverted.

Bluemarlin has also introduced a new faceted pattern based on the Maltese Cross that serves as a foundation for the whole brand and encapsulates pride in Cisk’s Maltese heritage.

Susan Weenink Camilleri, head of sales and marketing at Simonds Farsons Cisk, said: “The modernised Cisk brand identity comprises many elements, working together to create something greater. The upgraded iconic assets will work beautifully in any environment – events, points of sale, communication touchpoints, still and animated campaigns.

“We have worked with bluemarlin since 2018 and have, over the years, established a level of trust that allows for open collaboration. By explaining the value of every change, bluemarlin has taken us on an enlightening brand journey with every project. We’re incredibly proud of what Cisk has achieved to date and equally excited about what the future holds.”

Source:

https://www.packagingnews.co.uk/design/bluemarlin-works-on-redesign-for-beer-brand-cisk

British oat brand Mornflake has unveiled its Mighty Oats range, packed in ‘100%’ recyclable packaging.

The brand said its ‘clean, modern look’ has been crafted to appeal to all customers, existing and new, and make it easier for customers to be more environmentally responsible.

The bags feature clean white backdrop with strong, direct messaging.

They are also milled using renewable energy, powered by its own wind turbine and solar farm which produces, no production waste and low food miles.

James Lea, Managing Director at Mornflake said: “We’re proud to uphold Mornflake’s long-established legacy of innovation and creativity, which is reflected in the Mighty Oats new look and feel.

Source:

https://www.packagingnews.co.uk/design/new-packs/mornflake-mighty-oats-launched-in-100-recyclable-packaging

Chilled juice giant Tropicana is entering the ambient juice category and introducing its top three flavours to long-life shelves.

Served in new long-life cartons, the new ambient range will consist of the top performing flavours of Smooth Orange, Original Orange and Apple.

This launch will meet an increased demand for quality branded offerings within the Not From Concentrate ambient category and allow shoppers to trade up into brand.

Caroline Wilding, head of marketing, Juices UK at Tropicana Brands Group, said: “It’s important we deliver products designed to meet the needs of both our retailers and their shoppers. The launch of Tropicana into the ambient category will allow shoppers to enjoy the great quality and taste of Tropicana for longer and allow them to stock up on their favourite juice brand. For our retailers, we’re pleased to help grow the category and increase basket spend as shoppers trade up to the brand in the ambient aisle.

“Catering to the growing trend of bulk-buying demonstrates our commitment to providing a wide range of products that satisfy evolving shopping habits, tastes and consumption preferences. The NPDs are the latest expansion of Tropicana’s offering, and another step in cementing the well-rounded and strong connection we have with our customers.”

Source:

https://www.packagingnews.co.uk/design/new-packs/tropicana-enters-ambient-juice-category-with-long-life-classic-juices

Packaging design agency Appartement 103 has partnered with Whiskies du Monde to create a new premium “rhums arrangés” brand for the French market.

Once the brand’s name, Nektar, was secured, Appartement 103 crafted an artistic visual identity and packaging design.

The agency said: “The brand’s graphical expression showcases abstract and vibrant illustrations that emotionally resonate with each flavour profile. This poetical approach creates a sense of collection for consumers and has a strong shelf impact.

“To further enhance its visibility, the brand wordmark stands out with hot foil printing on top of a coloured squared label. Adding a tactile and refined touch, a blind embossed pattern was carefully designed.”

Whiskies du Monde’s brand manager Carla Monti Coupé added: “We were delighted to collaborate with Appartement 103 on this new brand creation. The team was attentive to our desires and successfully met the challenge of modernizing the category of “rhums arrangés” (by giving it a new, more premium approach, inspired by the graphic universe of perfumery, among others).

“Since its launch in September, we have received very positive feedback, which is already capturing the attention of wine merchants.”

Source:

https://www.packagingnews.co.uk/design/appartement-103-behind-new-nektar-design-for-whiskies-du-monde

Britvic’s squash brand Robinsons is trialling a new carton format across selected Tesco stores.

The Robinsons Ecopack comes in Elopak’s Pure-Pak carton and contains a “a super concentrated liquid that contains 60 serves per 500ml carton and is made from 89% plant-based material”.

Fiona Graham, Innovation lead for Robinsons, said: “As a brand, Robinsons is continuously innovating and is committed to improving the environmental impact we have. Squash is already a sustainable product due to its concentrated format. Making Robinsons available in this new format allows consumers to feel confident in the knowledge that the pack they’ve chosen has more serves, but used less packaging per serve, and can be recycled once finished.  

“All packaging types have their own unique benefits and challenges, and we know there is currently no one ‘silver bullet.’ That said, we believe that continuing to innovate with products such as Robinsons Ecopack will bring us one step closer to a solution and provide consumers with a range of options.” 

“The brand-new Robinsons Ecopack carton will be available via Tesco to begin with, and we are excited to learn what consumers think about the new format.” 

Martin Shaw, Market Unit Manager at Elopak UK & Ireland, said: “We’re happy that Robinsons have chosen our Pure-Pak carton for their super strength squash product. Our renewable and recyclable carton packaging makes a great match with their products” 

The trial will be in 385 Tesco stores from June through to December. 

Source:

https://www.packagingnews.co.uk/news/robinsons-to-trial-new-carton-format-across-tesco-stores

Lidl GB has announced that it will be incorporating Prevented Ocean Plastic into its water bottles.

The retailer said it was the first UK supermarket to make this change. Appearing in store throughout July, Lidl’s one-litre San Celestino Italian Sparkling Mineral Water bottles will contain a minimum of 30% Prevented Ocean Plastic. According to Lidl, the initiative is set “to save almost 100 tonnes of plastic from entering our oceans per year”.

Prevented Ocean Plastic packaging, supplied and developed in conjunction with Bantam Materials, is made from discarded water bottles found in Southeast Asia within 30 miles of a coastline or major waterway that feeds into the ocean. This waste is then sorted and processed before being used in packaging.

Shyam Unarket, head of responsible sourcing and ethical trade at Lidl GB, said: “Ocean plastic pollution is a pressing environmental concern, it is expected that by 2050 there could be more plastic in the ocean than fish. As pioneers of integrating ocean bound plastic into our packaging in 2020, we have been consistently building and improving on our efforts since, and are proud to now extend Prevented Ocean Plastic into water bottles. Through this latest product development, we hope to inspire wider efforts across the industry.”

Source:

https://www.packagingnews.co.uk/news/lidl-includes-prevented-ocean-plastic-into-water-bottles