Spanish juice brand in Spain Don Simon has linked with Elopak and Appetite Creative to launch new connected packaging.
The new packs incorporate a web app based connected experience accessed via QR codes to inform consumers about the new aluminium-free carton. Elopak’s Pure-Pak eSense packs include a transparent cap made from renewable plastics along with unbleached natural brown board.
Jenny Stanley, managing director at Appetite Creative, said: “It’s essential for brands to consider all aspects of sustainability and this campaign not only puts sustainability front and centre, but it makes it easy and fun for consumers to recycle. We’re also giving them an opportunity to get involved via the ambassador competition – which offers incentives for consumers who want early access to new products and other brand updates – helping Don Simon find its most engaged influencers to share their passion for the brand.”
According to Appetite Creative the Don Simon connected experience offers a range of interactive games linked to sustainability. The games include creating packaging from sustainable materials, creating products from plants and carton recycling.
The web app tracks real-time interaction, such as buying habits, product preferences, average engagement time, location, scan rate, number of visitors, return visitors and social media shares, including GDPR-compliant personal data.
Source:
https://www.packagingnews.co.uk/news/don-simon-rolls-out-revamped-and-connected-pacakging
