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Who Dares Design behind branding and pack design for GLUG!

Who Dares Design have created the branding and packaging design range for GLUG!.

The fruit drinks brand turned to Who Dares Design, with the North-West establishing the name, visual identity and packaging range for the brand.

The packaging designs use product illustrations to articulate the fruit flavours of each drink, with vibrant colours highlighting the tropical flavours and their unique health credentials.

Ashok Meyyappan, owner of GLUG!, said “I couldn’t be more happy with our new branding and designs. I wanted a brand that was quirky but most of all sets itself apart from the competition, and I firmly believe the GLUG! brand does just that. Feedback from customers has been extremely positive.”