The company introduced two MDO (machine-direction orientation) film products made with 30% post-consumer recycled (PCR) content.
The new rMDO white and rMDO clear filmic facestocks use less resources, help to keep plastic out of the waste stream, and give packaging a more authentic look. Their recycled content creates a slightly less uniform appearance that consumers identify with eco-friendly packaging.
Their use permits brands to improve packaging sustainability and stay ahead of changing regulations for a broad range of household, personal care, cosmetic and food products.
Plus, they are paired with AD CleanFlake technology to enable recycling of rigid plastic packaging.
Anh Marella, the company’s marketing director – films, informs us that the films are a polyethylene (PE)/polypropylene blend combined with Avery Dennison’s purpose-built machine direction-oriented manufacturing. “This creates a semi conformable and fully conformable products that offer a balance of the properties found in PP and PE films,” she adds.
According to Marella, brands using rMDO can tout the percentage of recycled content in the film and that it enables recycling for rigid plastic packaging.
“The film is launching this fall so no brands are using it yet, but many converters have trialed it as part of our R&D process,” she says.
More information can be found here.
Source:
https://www.packagingdigest.com/sustainability/three-sustainable-label-launches/gallery
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