Day: July 27, 2022
Marks and Spencer introduces fiber-based tomato packs for UK recyclability boost
UK retailer Marks and Spencer (M&S) is unveiling recyclable packaging for its British collection of vine tomatoes. The packaging replaces a hard-to-recycle plastic sleeve with recyclable cardboard and a small amount of plastic film as part of the company’s target to make 100% of its food packaging “widely recyclable” by 2025. The design, created in…
Permanent Medicinal Product Codes, Blockchain Backed Perfume, and Holographic Labels for Counterfeit Protection
Permanent Unique Code Helps Counterfeit Proof Products Dusseldorf-based supplier of drug packaging solutions Gerresheimer has launched a traceability concept that it says will ensure complete transparency throughout the value chain and greater safety for the patient. The company says that clearly marked primary packaging helps to minimize the risk of costly and dangerous mix-ups when filling medicines.…
What Brand Protection Method is Right for You?
Selling pharmaceuticals? Luxury goods? Foods or beverages? Match the appropriate anti-counterfeiting and brand authentication packaging technology to your product. Accountability, authentication, and traceability have become essential buzzwords when it comes to operating a watertight supply chain in the modern business environment. Businesses spanning multiple sectors are increasingly investing in systems that allow their products to…
Beer Can Label Mimics Stained-Glass Window
Lazarus Brewing tapped an unusual “Cast & Cure” technique to ensure the shrink-sleeve labels maintained an impactful, holographic-like appearance. A myriad of beer can designs enter the beer market yearly, yet few are as unique and inspired as a recent shrink-sleeve label from Lazarus Brewing in Austin, TX. It started with a unique beer recipe.…
Beer Can Label Mimics Stained-Glass Window
Lazarus Brewing tapped an unusual “Cast & Cure” technique to ensure the shrink-sleeve labels maintained an impactful, holographic-like appearance. A myriad of beer can designs enter the beer market yearly, yet few are as unique and inspired as a recent shrink-sleeve label from Lazarus Brewing in Austin, TX. It started with a unique beer recipe.…
Is Polystyrene a Sustainable Food Packaging Choice?
Ineos Styrolution America’s sustainability commercial manager, Cassie Bradley, shares the benefits of PS and its future in the circular economy. Worth $31.6 billion in 2021, the Global Polystyrene Market is projected to reach $44.8 billion by the year 2028, growing at a CAGR of 5.2% over the analysis period of 2022-2028, according to a market study from BlueWeave Consulting. That’s…
Sunhouse creates stunning design for Magnum X Dante special edition
Independent design agency Sunhouse has recently designed a special edition range of Magnum ice creams for the Italian market inspired by ‘The Divine Comedy’ by Dante Alighieri. To commemorate the 700th anniversary of the poet’s death, Magnum developed three sensorially intense flavours that embody each stage of this epic journey. The ‘afterlife worlds’ of Dante’s…
Biles Hendry redesigns branding for Burts Snacks
Burts Snacks has linked up with design agency Biles Hendry to revamp the look of its crisps. The brief included evolving the logo, the core crisp ranges and NPD, as well as brand partnership limited editions with the likes of the RNLI. The packaging features photography of Devon’s farmland and landscapes, a reflection that Burts…
Butterfly Cannon designs Twinings rebrand for South-East Asia
Butterfly Cannon has redesigned packaging for Twinings, targeting a younger audience in China and South-East Asia. The design agency incorporated a roundel that acts as a unifying device across the range. The window is split in two and uses hand-crafted graphical illustrations. On the left of the Black Tea range are the three uppermost tea…
Slice Design creates new branding and pack for Gazebo Fine Foods
Slice Design has created new branding and packaging for Gazebo Fine Foods. The agency created “vibrant and energetic” packaging that is designed to capture the spirit of the brand. Alan Gilbody at Slice Design said: “Peeled-off posters, paint spray and graffiti Capture the modern urban environment and evoke the different layers of culinary expertise, discovery…
