UK retailer Marks and Spencer (M&S) is unveiling recyclable packaging for its British collection of vine tomatoes. The packaging replaces a hard-to-recycle plastic sleeve with recyclable cardboard and a small amount of plastic film as part of the company’s target to make 100% of its food packaging “widely recyclable” by 2025.
The design, created in collaboration with The Reflex Packaging Group, features “just enough film” to preserve the freshness of the tomatoes – three on-the-vine tomato varieties, Piccolo, Pomodolci and Capella – and still enable the pack to be recycled as cardboard at home.
In addition, M&S has installed recycling take-back stations in over 500 of its UK stores to make it easier for customers to discard soft plastics. Customers can use this service to drop-off products that are not generally collected by local authorities, including those purchased from stores other than M&S.
Consumer demands Innova Market Insights found that 23% of UK consumers believe that food retail companies carry responsibility for the plastic crisis, and 13% would like to believe these companies can be instrumental toward solving it.
In line with this, Andrew Clappen, technical director at M&S Food, says that the company’s customers are “deeply concerned” about the environment and expect M&S to make its products more environmentally sustainable.
The new pack features just enough film to preserve the freshness of the tomatoes.He adds: “That’s why we’re exploring recyclable packaging alternatives for our products, which also help us to meet our plastic reduction targets.”
According to M&S’s 2017 Family Matters Index, 64% of UK families are worried about the environment, and 56% are making an effort to educate themselves about their own environmental effects.
Furthermore, 88% believe supermarkets should use recyclable packaging wherever feasible, and 37% have already changed the food they buy as a result of climate change.
Packaging reduction targets The new design was inspired by traditional sandwich packaging and comes as part of M&S’ aim to make all its food packaging broadly recyclable by 2025.
The store also aims to eliminate one billion plastic food packaging units by 2027. The new tomato packing design uses 95% less plastic and is expected to save 8 million units by the end of the year.
The company recently relaunched Plan A, its environmental sustainability policy, with the goal of being a net zero Scope 3 business throughout its supply chain and goods by 2040.Consumers expect M&S to make its products as environmentally sustainable as possible.
Introducing alternatives Last year, M&S adopted widely recyclable packaging for its Mandagold tangerines line, reducing around 748,000 pieces of plastic. It expects to introduce the same packaging alternative to other citrus lines later this year.
The company also removed best-before dates from over 300 fruit and vegetable products, representing 85% of its product offering. Estelle Herszenhorn explained to PackagingInsights that food with a best-before date can still be good to eat for days, weeks or months after the printed date.
This change was designed to encourage customers to throw away less edible food at home by using their judgment.
M&S’s “Fill Your Own” refilling trial was also expanded as British consumers’ demand for refilling containers in-store continued to grow. The scheme offers over 44 lines of packaging-free cupboard essentials including popular cereals, pasta, rice, lentils, confectionery, coffee, dried fruits and nuts.
The retailer said that with this scheme, all products offer better value per gram than the packaged alternatives and helped customers adapt to the new shopping concept by providing free recyclable paper bags to shoppers without containers.
Dusseldorf-based supplier of drug packaging solutions Gerresheimer has launched a traceability concept that it says will ensure complete transparency throughout the value chain and greater safety for the patient. The company says that clearly marked primary packaging helps to minimize the risk of costly and dangerous mix-ups when filling medicines. A unique code on the primary packaging that cannot be removed is also an important step on the way to a counterfeit-proof product. Gerresheimer also says that the codes are the key to connecting previously separate worlds in the value chain, and that thanks to the digital infrastructure for traceability, all downstream parties can link, analyze and share any data with the individual product unit. In the event of a drug recall, the link between the unique code of the primary packaging and the serialized medicine makes it possible to draw quick and precise conclusions about the affected product units.
Le Jardin Retrouvé’s blockchain-backed perfumeThePackHubBlockchain Technology Ensures Perfume Brand’s Authenticity
French perfume brand Le Jardin Retrouvé uses blockchain technology to guarantee its perfume’s authenticity. As sales grew rapidly in the Chinese market they realized there was a huge problem with counterfeiting and grey markets. To overcome these issues and to help reassure both customers and distributors they turned to blockchain technology supplied by French company Sorga. By scanning the QR Codes printed on the packaging, consumers get access to a large number of inviolable pieces of information tracing the origin and manufacturing of products. Then, once they have bought a product, they can subscribe with a code printed inside the pack to receive a certificate of ownership and be identified by the brand as the sole owner of the product. The platform is available in four languages, English, French, Chinese, and Spanish, but direct exchanges are automatically translated, so it can be used in any of the brand’s countries.
Caps & Closures’ counterfeit-fighting holographic labelThePackHubHolographic Security Labelling System Takes on Fakes
Australian manufacturer Caps & Closures has announced the launch of ID-Shield, a holographic security labelling system. Caps & Closures were mindful that many companies in food and beverage and the health and home products sectors are aware that fake products can undermine brands. Their ID-Shield solution is claimed to prevent the copying of a brand’s product labelling whilst adding a unique look that guarantees that consumers will recognize the product as genuine. ID-Shield is said to offer a cost-effective and integrated security functionality that is suitable for small production runs, or scalable to the largest of volumes. The company says that ID-Shield’s ‘jewel-effect’ hologram gives designers access to the entire rainbow of colors and holographic effects, all dynamically displayed in their respective logos, marketing messages or anti-counterfeit devices. They also say that ID-Shield gives an impressive visual stand out on the shelf and draws shoppers to products.
Selling pharmaceuticals? Luxury goods? Foods or beverages? Match the appropriate anti-counterfeiting and brand authentication packaging technology to your product.
Accountability, authentication, and traceability have become essential buzzwords when it comes to operating a watertight supply chain in the modern business environment.
Businesses spanning multiple sectors are increasingly investing in systems that allow their products to be tracked at every single stage of the production process and provide end consumers with the reassurance that they are purchasing the actual product instead of a cheap — and potentially deadly — imitation.
While this has long been true for the highly regulated pharmaceutical sector — which sees serialization, or sophisticated track-and-trace technology as an essential weapon in the ongoing fight against counterfeit medicine — authentication is becoming an increasingly important tool for other sectors too. This is especially true of the luxury goods and food sectors which increasingly need to prove the provenance of their goods to increasingly savvy and demanding consumers.
However, for the uninitiated, authentication can seem daunting.
Images of next-generation technology — of Artificial Intelligence (AI) driven robots and vast warehouses churning out barcode-driven systems — might seem like something from the distant future. Nonetheless, authentication methods are something that the entire business community must increasingly be aware of, especially as we move into the technology-driven fourth industrial revolution era, or Industry 4.0.
Different markets are best served by different types of brand protection technologies, as shown in these three examples.Image courtesy of Lisa Pierce
1. Serialization powered by regulation.
Pharmaceuticals are particularly vulnerable to counterfeiting — with alarming results. It is estimated that some 10% of pharma products worldwide are counterfeit, resulting in up to one million deaths each year. Furthermore, the global counterfeit drug market is estimated to exceed $75 billion, which is syphoned off legitimate businesses.
This, coupled with the fact that the pharmaceutical sector is one of the most heavily regulated sectors in the world, means that serialization and the pharmaceutical sector fit naturally together. Drug manufacturers are not able to function without watertight serialization systems that provide an essential safety net.
Governments across the world quite rightly understand that absolutely nothing can be left to chance when it comes to the production of pharmaceuticals and medical equipment which are designed to enhance and even save the lives of the population.
The pharmaceutical market has, therefore, put serious effort into doing all it can to protect those of us who rely on medicines for a better quality of life. For example, in the United States, all pharmaceutical companies selling prescription drugs are required to serialize each drug unit to aid tracking from manufacturer to pharmacy or doctor’s office, according to the 2013 Drug Supply Chain Security Act (DSCSA).
However, it is an uphill battle. In its latest reporton counterfeit goods, Europol revealed that the trade in falsified pharmaceuticals is continuing to grow; in 2020 counterfeit medications were the seventh most seized counterfeit product, where in 2019 they were tenth.
Escalating pharmaceutical fraud has been exacerbated in recent years by the COVID-19 pandemic, with the Europol report highlighting that the distribution of counterfeit goods, including pharmaceuticals, has been one of the key criminal activities of the COVID-19 pandemic. Demand for personal protective equipment, supply-chain disruptions and vaccine inequality have prompted overall demand.
According to that same Europol report, falsified COVID-19 vaccines are often illicitly refilled vials of used and discarded approved COVID-19 vaccine products. However, drawing upon its deep history of delivering authentication systems for the pharmaceutical sector, serialization providers sprang into action, and were able to research, design, and deliver cutting-edge systems in record time. This included deploying new packaging track-and-trace labeling systems able to operate in temperatures of up to minus 80 degrees Celsius that were demanded by some of the vaccine types, and which previously simply did not exist.
Against such a backdrop, it is important to again emphasize the regulatory aspect of this pharmaceutical serialization technology. It needed to be watertight — governments and regulators made it clear there was no room whatsoever for error.
However, when you compare the serialization systems needed to authenticate these expensive and highly regulated pharmaceutical products with alternative authentication systems being adopted by other sectors, it is important to understand that these alternative systems are not always required to deliver such certain results.Image courtesy of Aleksei Egorov / Alamy Stock Vector
2. Holograms enhance luxury goods beautifully.
If a particular sector can operate without complicated regulatory scrutiny, but would still like to authenticate its products, does it need full-blown serialization track-and-trace systems, or will less sophisticated methods suffice?
As an example, luxury goods producers are increasingly turning to authentication methods. In response to fraudsters increasing turning out counterfeit goods that are becoming harder to spot, luxury brands are looking at how they can prove, beyond all reasonable doubt, that their goods are the genuine article.
While serialization is, of course, one option for this, luxury brands might want to consider holograms — which could be designed exclusively for each brand, and even add a new dimension to their overall image. Certainly, the technology exists to produce holograms in any shape, color, or size. They can also be applied to clothes, metal, or plastic.
The crucial role of such a hologram is to reassure consumers that the overall product is the real thing. It doesn’t need to be so exact as the methods used by the pharmaceutical sector. The level of intricacy needed by medicine manufacturers, which need to trace every single ingredient at all stages of the supply chain, is not needed by luxury goods producers who merely need to satisfy the end consumer immediately that the product is genuine.
Furthermore, holograms will work out cheaper in the long run, simply because there are currently no regulatory pressures faced by luxury brands. Barcode-driven pharmaceutical track-and-trace systems, however, need ever-evolving equipment, systems, and specialist staff to operate them on an international level.
Instead, they see authentication technology as a nice-to-have, rather than a must-have for the continued legal operation of their handbag, clothing, jewelery, or watches. An attractive hologram that is hard to copy will do this job nicely and reassure consumers. Task completed!Image courtesy of Carolyn Jenkins / Alamy Stock Photo
3. Codes safeguard food, for now.
Food and beverage producers do not currently come under such extreme government-driven regulatory pressure as the pharmaceutical sector. However, this may well change in coming years — especially for specific products, such as baby food and formula, dairy products, and fresh meat or fish.
Methods other than track-and-trace technology are suited to the food sector of the present time. A popular package format today is a paperboard or film band, which can be designed especially for individually shaped food items, featuring a large printing surface, so manufacturers can provide extra product information. Barcodes and quick-response (QR) codes provide a suitable, current, option for the food sector.
However, if it does come under increasing regulation in the future, expect to see sophisticated serialization technology becoming increasingly adopted by food manufacturers. After all, the necessary tools are already in place, such as the ability for serialization systems to operate in temperatures of up to minus 80 degrees Celsius for COVID-19 vaccines, meaning these will easily be able to be deployed to the frozen food market. Indeed, the food sector may well have a lot to be thankful to the pharmaceutical sector for in coming years, as it has put into place many such operational systems that should — theoretically — be able to be applied to food and beverage products.
Conclusion.
Serialization and the pharmaceutical sector go together, largely because of the highly regulated nature of the industry. Together they have led the way when it comes to authentication methods and have provided a solid case study for other industries that are considering the use of alternative authentication options for themselves.
Industries that aren’t as highly regulated, such as the luxury goods market, may not need such sophisticated authentication methods, and they can turn to alternatives other than track-and-trace technologies. However, the food sector provides a useful one to monitor. We are likely to see it facing increasing scrutiny and regulation in coming years — so watch this space for the future of food and track-and-trace serialization.
Lazarus Brewing tapped an unusual “Cast & Cure” technique to ensure the shrink-sleeve labels maintained an impactful, holographic-like appearance.
A myriad of beer can designs enter the beer market yearly, yet few are as unique and inspired as a recent shrink-sleeve label from Lazarus Brewing in Austin, TX.
It started with a unique beer recipe. The brewer’s managers were developing a Mexican-inspired brew featuring Tepache, a traditional fermented pineapple beverage.
The product was named Milagrito, which means “little miracle.”
DWS developed a complete brand identity inspired by folk art and spiritual iconography, partnering with Mexican artists to helm the illustration and design. As a finishing touch to the packaging design, DWS used a “Cast & Cure” technique to mimic a stunning stained-glass window at the brewery.
The result, according to Andy Staib, owner and CEO, DWS, gave the sleeved cans of Milagrito a “super-trippy 3D effect.”
The brewer concurs — a Lazarus Brewing spokesperson informs us that the partnership with DWS “created a truly breathtaking anniversary release for our brewery. The team at DWS was refreshing to work with from concept to finish on this project. The Cast & Cure finish provided us a unique, 3D holographic print design which our customers really love. Their print and packaging teams allow our cans to stand out from the crowd!”Image courtesy of DWS Printing
Cast & Cure is described by Staib as a relatively new finishing technique.
“We came across that in our relationship with our primary coating vendor,” he explains. “The 3D-effect of our Cast & Cure takes the finished sleeved can to an entirely new level of unique, eye-catching branding on shelf. The technique involves careful application of the C&C coating on press and during sleeving. This ensures that the finished product maintains the holographic effect through both the print process and steam-tunnel shrinking of the sleeves in our Austin, TX, production facility.”
The project was initiated in August of 2020 and included a complete naming exploration, brand identity, custom illustrations, creative design, storyline along with shrink-sleeve printing and label application.
Staib credits Patrice Lighter and Joe Accardi with Big in Japan NYC as a creative team they partnered with who managed the design.
“The entire creation of the brand and production of finished sleeved-cans took approximately 120 days,” Staib says. “The beer was released in Q1 of 2021.”
On the technical side, the label stock is a Klöckner Pentaplast 45-micron PETG shrink film printed on DWS’s hybrid digital/flexographic press — a Domino digital printing system paired with an MPS flexo press.
“It was a four-color process plus spot white and the C&C overcoat,” Staib adds.
The initial, limited-run roll-out comprised approximately 3,000 16-ounce sleeved cans.
Not only was it a success in the market, we learned that it drew “exceptionally high interest taking place at the 2021 and 2022 Craft Brewers Conferences in Denver and Minneapolis, respectively.”
Staib calls the effort a “labor of love of sorts. Although we initially expected to execute the project in less time, we took the extra time to ensure that the finished product and promotional mailers were as unique and beautiful as the artwork. We’re glad we did because the result was our ‘little miracle’.”
Lazarus Brewing tapped an unusual “Cast & Cure” technique to ensure the shrink-sleeve labels maintained an impactful, holographic-like appearance.
A myriad of beer can designs enter the beer market yearly, yet few are as unique and inspired as a recent shrink-sleeve label from Lazarus Brewing in Austin, TX.
It started with a unique beer recipe. The brewer’s managers were developing a Mexican-inspired brew featuring Tepache, a traditional fermented pineapple beverage.
The product was named Milagrito, which means “little miracle.”
DWS developed a complete brand identity inspired by folk art and spiritual iconography, partnering with Mexican artists to helm the illustration and design. As a finishing touch to the packaging design, DWS used a “Cast & Cure” technique to mimic a stunning stained-glass window at the brewery.
The result, according to Andy Staib, owner and CEO, DWS, gave the sleeved cans of Milagrito a “super-trippy 3D effect.”
The brewer concurs — a Lazarus Brewing spokesperson informs us that the partnership with DWS “created a truly breathtaking anniversary release for our brewery. The team at DWS was refreshing to work with from concept to finish on this project. The Cast & Cure finish provided us a unique, 3D holographic print design which our customers really love. Their print and packaging teams allow our cans to stand out from the crowd!”Image courtesy of DWS Printing
Cast & Cure is described by Staib as a relatively new finishing technique.
“We came across that in our relationship with our primary coating vendor,” he explains. “The 3D-effect of our Cast & Cure takes the finished sleeved can to an entirely new level of unique, eye-catching branding on shelf. The technique involves careful application of the C&C coating on press and during sleeving. This ensures that the finished product maintains the holographic effect through both the print process and steam-tunnel shrinking of the sleeves in our Austin, TX, production facility.”
The project was initiated in August of 2020 and included a complete naming exploration, brand identity, custom illustrations, creative design, storyline along with shrink-sleeve printing and label application.
Staib credits Patrice Lighter and Joe Accardi with Big in Japan NYC as a creative team they partnered with who managed the design.
“The entire creation of the brand and production of finished sleeved-cans took approximately 120 days,” Staib says. “The beer was released in Q1 of 2021.”
On the technical side, the label stock is a Klöckner Pentaplast 45-micron PETG shrink film printed on DWS’s hybrid digital/flexographic press — a Domino digital printing system paired with an MPS flexo press.
“It was a four-color process plus spot white and the C&C overcoat,” Staib adds.
The initial, limited-run roll-out comprised approximately 3,000 16-ounce sleeved cans.
Not only was it a success in the market, we learned that it drew “exceptionally high interest taking place at the 2021 and 2022 Craft Brewers Conferences in Denver and Minneapolis, respectively.”
Staib calls the effort a “labor of love of sorts. Although we initially expected to execute the project in less time, we took the extra time to ensure that the finished product and promotional mailers were as unique and beautiful as the artwork. We’re glad we did because the result was our ‘little miracle’.”
Ineos Styrolution America’s sustainability commercial manager, Cassie Bradley, shares the benefits of PS and its future in the circular economy.
Worth $31.6 billion in 2021, the Global Polystyrene Market is projected to reach $44.8 billion by the year 2028, growing at a CAGR of 5.2% over the analysis period of 2022-2028, according to a market study from BlueWeave Consulting.
That’s a whole lot of PS including high-impact polystyrene (HIPS) and expanded PS (EPS).https://6a0425e62a627939386e05be09a476af.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html
Although PS containers and packaging are recyclable, recycling rates are not where they should be. According to the EPA’s Advancing Sustainable Materials Management: 2018 Tables and Figures (Table 8, pages 10 and 11), 3.6% of PS containers and packaging are recycled. That figure drops to 0.9% when all municipal solid waste is considered.
What can be done to push that percentage up?
That’s where Ineos Styrolution comes into the picture. Cassie Bradley, INEOS Styrolution America’s sustainability commercial manager, explains the company’s strive toward an optimistic future for PS in the circular economy.
The Germany-based company is one of the world’s top two suppliers of styrenics, a precursor to PS. The global company operates 20 production sites in ten countries. Markets include automotive, electronics, household, construction, healthcare, and packaging.
The parent company, Ineos, committed to achieving five ambitious sustainability targets for 2025 that include using an average 30% of recycled content in products destined for PS packaging in Europe and ensuring that 100% of its polymer products can be recycled.
To make that happen Ineos is investing in PS depolymerization plants, collaborating on other advanced recycling schemes, and integrating renewable feedstock in its products.
With that in mind, Cassie Bradley, sustainability commercial manager, Ineos Styrolution, explains why PS is a viable food packaging option in today’s environment in this exclusive Q&A interview.
PS has drawn unwanted attention as a target in the anti-plastics movement including outright bans in some locations. Why is that?
Bradley: Single-use food packaging is an increasingly heated topic, with much of the info reaching the public centered on the undeserved vilification of PS materials. Without accurate facts, solutions are being proposed to implement PS bans which favor unrealistic, one-size-fits-all approaches and promote the use of ineffective alternatives that often have a larger environmental footprint than polystyrene.
The realistic solution? Use innovation to create progress within our country’s outdated recycling infrastructure and utilize recycling technologies to keep polystyrene in a circular economy, so that our modern society can continue benefiting from this valuable material while engaging the public on proper plastic waste disposal.
Why does PS remain a good choice for food packaging in 2022?
Bradley: Polystyrene’s lightweight properties enable the material to provide the best insulation and preservation for food and beverage uses, helping to combat another critical issue: food waste.
Its strength and barrier properties allow PS to be used in a single layer for food packaging, requiring less material overall while eliminating the need for multiple mixed material layers — which prevents certain products from being adequately separated during the recycling process.
PS is a sustainable, safe, and hygienic material that’s designed for recycling. In fact, its very nature allows it to be broken back down into the original monomer again during the advanced recycling process. This process enables the material to be reused numerous times in pristine, food-grade applications — a key differentiator.
You might ask, “but what about alternative materials?” These often have a limited lifecycle and, in most cases, leave an even worse environmental footprint. Not to mention they can come with a hefty price tag that drives up costs for businesses and, as a result, consumers.
Why are you optimistic about recycling of PS?
Bradley: Scientists and engineers have been using PS for more than 90 years to aid modern advancements across industries, including creating sustainable materials for food packaging. It’s one of the most easily recyclable plastics — it can be recycled using both mechanical and advanced recycling technologies and it remains key to outlining an achievable path to the circular economy for plastics thanks to its many inherently sustainable properties.
The food industry relies on safe, sterile materials to ensure food is safe for customers and consumers, which is why advanced recycling solutions hold such high potential for this industry. For example, by utilizing advanced recycling technology, post-consumer PS waste can be repurposed again and again with the same high purity, and performance of virgin material.
It’s a truly circular solution!
What’s needed to increase PS circularity?
Bradley: Food packaging must fulfill functional requirements and leave a minimal impact on the environment. Modern material advancements have allowed for more sustainable food-grade packaging using PS without any change to the high-performing properties unique to styrenics.
Continued collaboration between industry, businesses, waste sorters, recyclers, and technology providers, is imperative for ensuring business leaders and consumers have a better understanding of the benefits of PS within a circular economy and the importance of investment in modern recycling infrastructure and recycled material.
Independent design agency Sunhouse has recently designed a special edition range of Magnum ice creams for the Italian market inspired by ‘The Divine Comedy’ by Dante Alighieri.
To commemorate the 700th anniversary of the poet’s death, Magnum developed three sensorially intense flavours that embody each stage of this epic journey.
The ‘afterlife worlds’ of Dante’s Divine Comedy are actualised with highly evocative design that expresses this classic story with a contemporary twist.
A pitch black landscape with fiery red cracks brings the temptation of Inferno to life, whilst abstract layers in earthy neutral tones embody the multi-sensorial dimension of Purgatorio.
Sally Knapton, Partner at Sunhouse. “We created visual worlds that captured the visceral tonality and sensorial nature of the story with a fearless style that was true to Magnum.”
Ben Curtis, global brand director at Magnum, said: “Magnum X Dante is a celebration of the highest expression of Italian literature with the highest expression of pleasure in the world of ice cream. Sunhouse really pushed the visual equities of the brand to channel the richness and depth of this epic story, crafting brave creative work that immediately immerses consumers in Dante’s world. It’s divinely inspired, aesthetically powerful and absolutely aligned with Magnum’s ‘True to pleasure’ ethos.”
Burts Snacks has linked up with design agency Biles Hendry to revamp the look of its crisps.
The brief included evolving the logo, the core crisp ranges and NPD, as well as brand partnership limited editions with the likes of the RNLI.
The packaging features photography of Devon’s farmland and landscapes, a reflection that Burts Chips made in Devon, while its seasonings feature ingredients locally sourced from independent businesses like Spoilt Pig Farm, Quicke’s Cheese and South Devon Chilli Farm.
Dave McNulty, chief executive at Burts, said: “We are absolutely thrilled at Burts with the new packaging. The design looks truly amazing, and we have already received a universally positive reception so far. It’s recognisably Burts, but communicates so much more than the old design, ensuring that consumers get a sense of exactly who we are.”
Anthony Biles, creative and strategic director at Biles Hendry said: “The new logo and packaging reflect Burts’ care and craft, with care and craft in the design. Burts goes to great lengths to ensure their snacks are the best tasting and of the best quality: they are real experts. What comes across is how much they genuinely care about their consumers, their suppliers and their own team; and the importance to Burts of their Devonshire roots.”
Butterfly Cannon has redesigned packaging for Twinings, targeting a younger audience in China and South-East Asia.
The design agency incorporated a roundel that acts as a unifying device across the range. The window is split in two and uses hand-crafted graphical illustrations. On the left of the Black Tea range are the three uppermost tea leaves, while on the right, “a provenance-based scene layered with uplifting iconography”.
With the pack graphics, Butterfly Cannon said that it had “selected the new straight Twinings International wordmark, making the branding feel more contemporary and premium”.
Butterfly Cannon specified a “complementary two-tone palette for each pack, executed in a unique gradient for each sub-range, to ensure each blend or flavour feels both coherent within its range and easy to differentiate not only on shelf but also in e-commerce – responsible for 50% of Twinings’ sales in China”.
A spokesperson for the Twinings South-East Asia brand team said: “We set Butterfly Cannon a triple target of improving Twinings’ recognition, shelf standout and range navigation. Their exceptional packaging redesign achieved all three, whilst making our rich heritage more relevant to our evolving consumer base. It will stand Twinings in good stead for our future growth and innovations.”
Slice Design has created new branding and packaging for Gazebo Fine Foods.
The agency created “vibrant and energetic” packaging that is designed to capture the spirit of the brand.
Alan Gilbody at Slice Design said: “Peeled-off posters, paint spray and graffiti Capture the modern urban environment and evoke the different layers of culinary expertise, discovery of flavours and decades of experience that go into creating the most authentic street food.”
Sarah Hardy, marketing manager at Gazebo added: “We are delighted with the packaging designs created by Slice. We feel they encapsulate our vision, our values and the quality of our products. The designs are bright, appealing and modern but yet incorporate our heritage and the traditions behind our brand. We are excited to roll the products out to the market over the coming months and see the impact of this new look and feel.”
Le Jardin Retrouvé’s blockchain-backed perfumeThePackHubBlockchain Technology Ensures Perfume Brand’s Authenticity
Caps & Closures’ counterfeit-fighting holographic labelThePackHubHolographic Security Labelling System Takes on Fakes
