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News & Updates Sustainability

Naked’s The Big One rebrand to BIG EAT reduces plastic by 50%

Symington’s MD Kevin Butterworth talks about rebranding and repackaging Naked ‘The BIG One’ to ‘BIG EAT’, which resulted in an immediate plastic saving of over 50%.

Coupled with the advantage of the Greiner Packaging’s K3® cardboard-plastic packaging being perfectly recyclable, Naked is the first UK food brand to use the newly improved and more visible tear-tab to make the process of separating the cardboard wrap from the plastic cup as easy as possible.

Symington’s marketing director Kevin Butterworth explained why Naked’s ‘The BIG One’ became ‘BIG EAT’ and why Greiner Packaging’s K3 cardboard-plastic cup delivers on Symington’s journey to full recyclability.

Butterworth said: “Since 2015, Symington’s Naked brand has taken consumer’s taste buds on an adventure in an instant, with authentic Asian flavours. For the last three years, five of our noodle flavours and two of our rice flavours have also been available in a wider, larger format called ‘The BIG One’.

“The brand team identified the opportunity to review our packaging formats during our annual brand planning last year. We did some work to discover who was choosing the larger format, and the consumption occasions. The standard pot was hitting more of a snacking occasion and the large pack was popular for lunch or an evening meal.

“We wanted to know if consumers needed to have the physically bigger pot to justify the occasion and quickly reconciled that they didn’t. This led us to rebranding Naked’s ‘The BIG One’ to ‘BIG EAT’.”

Plastic reduction

Talking about the reduction of plastic when creating the new packaging, Butterworth said: “We discovered that there needed to be a demonstrable difference between the core range and the BIG EAT, but we also learned that consumers were massively favorable towards any format that reduced its plastic.

“Working closely with Greiner Packaging, we carried out a full review of the packaging options.

For the BIG EAT, we reduced the diameter from 116mm to 95mm, to match our core range. This resulted in an immediate plastic saving of over 50%. Coupled with the advantage of the K3 cardboard-plastic packaging being perfectly recyclable, the pack format change has made a significant contribution to our mission to reduce the impact our packaging has on the environment.

“By moving to the new taller cup for BIG EAT, we also slightly reduced the size of the cups for our core range to underline the value differentiation, but without reducing the portion size.

“Throughout the project, the Greiner Packaging team worked closely with us, identifying the most suitable packaging solutions, and pushed the boundaries to create the new pack size which was outside what its existing machinery could produce at that time.

“Many factors contributed to this successful project. We were clear why consumers were choosing the larger pack and for which occasion, and rationalizing the format to match the in-store footprint of our standard product line delivered improved operational efficiency. There is also a significant advantage from the plastic saving and recyclability of Greiner Packaging’s K3. Symington’s is on a journey to full recyclability, so we are currently investigating a range of options to also make the lid recyclable.

UK first for new tear-tab

“The Greiner Packaging K3 pack is perfectly recyclable, as the consumer can easily separate the cardboard wrap from the plastic cup. Naked has been the first food brand in the UK to use Greiner Packaging’s newly improved and more visible tear-tab to make the process as easy as possible. We use the reverse of the wrap not just to show the fill-level, but also to engage Naked fans with more about our brand, and how they can be part of our sustainability journey.

“For Symington’s, consumer research is ongoing, with taste-tracking the top priority. But we also discover more about appeal, relevance, modernity, and other factors. We have learned that our consumers are much more aware about recyclability, so being able to involve them with a strong message about reducing plastic and ensuring the pack is genuinely recyclable is all part of delivering our longer-term CSR commitments particularly around environmental sustainability.”

Source:

https://www.packagingnews.co.uk/design/new-packs/nakeds-big-one-rebrand-big-eat-reduces-plastic

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Robot Food rebrands Urban Eat in grab and go push

Robot Food has revamped the branding of food-to-go range Urban Eat, aiming to “implode” the sector with bold new designs that “push the limits and shatter the preconceptions of what ‘grab and go’ can be”.

While Robot Food was keen to look at how the brand design could look on new products coming to the Urban Eat range, the brief was also to ensure a focus on existing flavours.

“The ambition was to become this really exciting, innovative brand,” said Robot Food creative strategist Natalie Redford. “But in the short term, they still have to big up a cheese sandwich—sometimes it’s the only thing that hits the spot.”

The main design challenge was to harness vibrant colours, intricate pattern designs and illustrative elements but without alienating anyone, “colourful and crazy but tasty and approachable,” said senior designer Chris Shuttleworth.

The huge range of illustrative styles are central to the Urban Eat brand, used on-pack to heighten the sense of excitement and dynamism of the range and create a rich brand world.

The high-energy, playful but functional illustrations nod to elements from across art history—as well as the sandwich aisle.

Ali Johns, head of brand development at Urban Eat owner Samworth Brothers, said: “This new chapter and identity will allow us to build brand awareness, grow into new listings, and inspire consumers looking for unique and exciting lunchtime offerings.”

Source:

https://www.packagingnews.co.uk/design/new-packs/robot-food-rebrands-urban-eat-grab-go-push

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News & Updates Sustainability

Iceland continues to reduce plastic footprint with series of plastic pack cuts

Iceland has launched a series of new packaging trials that will see the supermarket heavily reduce its plastic across nine products.

The nine products will see either plastic-free of heavily reduced packaging replace the current packaging, resulting in a reduction of plastic of 36.6 tonnes.

Frozen vegetables and herbs including garlic, coriander, ginger and chilli will now be packaged in cartons. Iceland’s Soured Cream & Chive Dip and Sweet Chilli Houmous are now packaged in paperboard pots and the supermarket’s frozen 25pk Chicken Dippers and Chicken Popsters are packaged in first to market innovative paper laminate bags.

Iceland’s frozen Easy Peel Wild Red Shrimp will be completely free from plastic with a coated paper bag replacing the old packaging, a truly ground breaking innovation for frozen food.

The new packaging will be trialled in 115 Iceland stores across Cheshire, North Wales and the West Midlands.

Richard Walker, managing director of Iceland, said: “While we are very proud of the progress we have made so far, our journey to becoming plastic free would be much easier if Government set more aggressive, mandatory plastic reduction targets as a framework for business to operate within. Once again, we would also call upon our fellow retailers to make more ambitious commitments to reducing their plastic footprint so we can find solutions that reduce the need to rely on plastic packaging together.”

Source:

https://www.packagingnews.co.uk/news/materials/rigid-plastics/

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How Covid-19 is shaping trends in the food service industry

Lockdown restrictions around the world have had a significant effect on the hospitality industry. While the easing of restrictions earlier in the year in South Africa was welcomed news, the recent level 4 lockdown has meant another devastating setback for restaurants, hotels and more. Drive past your local restaurant scene and you’ll quickly get the picture.

Among the sub-sectors affected is the food service industry that supplies to sit-down and quick-service restaurants and hotels. So what are some of the new trends that have emerged and how are businesses adapting?

Here are four trends to look out for.

1. In times of struggle, comes opportunity

United by a common client base, two food service business units within the Libstar family, Rialto Foods and food packaging business, Multi-cup, have consolidated to adapt to these ever-changing circumstances under the leadership of Derek Couzens, commercial executive of the combined divisions.

Globally, the food service industry has been unable to rely on business continuity over the past 16 months and, amidst the third wave in South Africa and the gradual rollout of vaccinations, it’s clear that we’ll be living with Covid-19 for a while.

He says that brands should focus on agility and responsiveness to new trends and different demands, rather than waiting for “the return to normal.” “With the change in lifestyle limitations, consumer behaviour has also changed. It’s a credit to the combined business that we have been able to operate with a more resilient future-fit approach,” says Couzens.

He explains that getting core business fundamentals right enabled their agility to tap into those trends. “We had to concentrate on the strength of our own supply chain and stock replenishment systems in the midst of supply uncertainties. Disciplined financial processes have also been foundational, as has maintaining our strong presence in the food service channel across multiple food and food packaging categories.”

2. Rise of online ordering, home deliveries

Over the extended periods of hard lockdowns, online ordering and home delivery became a growing route for restaurants and quick-service restaurants to reach consumers. It’s given consumers, who had previously never ventured into online ordering, the opportunity to upskill themselves, adopt new shopping habits and realise the benefits of ordering online.

“The surge and wider scope of online food deliveries brought about increased demand for innovations in food packaging. Multi-cup leveraged opportunities to meet rising demand for various types of food packaging to prevent product damage, enhance sustainability and improve the customer experience,” explains Couzens.

3. Strategic client partnerships, collaboration

Across the Libstar family, the challenging environment has only strengthened relationships with trading partners. Couzens says: “We found ourselves aligning our shared commitment to pivot and deliver consumer value despite the harsh conditions. Rialto Foods’ sharp focus on quality, authentic foods enabled us to help customers develop beverage innovations in the wake of alcohol restrictions, as well as menu innovations better suited to home deliveries and smaller menu offerings.

“An example of this has been the collaborative role played by Rialto in building menus of both cocktails and ‘mocktails’ together with restaurant and bar owners, leveraging the innovations made possible by Rialto’s distribution of the world-leading ‘finest call’ brand of cocktail mixes. It’s been a silver lining of the pandemic, and a privilege to have more opportunities to collaborate so closely and deepen our essential customer relationships as trusted business partners.”

4. Staying the course with the sustainability trend

Not all emerging consumer trends are new, but some have demanded an ongoing commitment during the pandemic. For Multi-cup, with its flagship Precious Planet eco-friendly food packaging range, meeting consumer demand for sustainability has been an ongoing priority.

Trivium Packaging’s 2021 Global Buying Green Report found that fewer than 1 in 3 people de-prioritised sustainable packaging due to Covid-19; 83% of millennial consumers showed a willingness to pay more for sustainable packaging, and sustainable products grew more than seven times faster than products that were not.

Couzens says: “We have seen an increased awareness and consumer demand for environmentally-friendly food packaging, which is likely to continue in growth. Being able to meet this trend through initiatives such as the latest first-to-market innovation, branded compostable bagasse meal-boxes in the quick-service restaurant space has certainly positioned the business well for the future.

“The amendments to the Waste Act increases producer and brand responsibilities when it comes to the management of packaging waste in South Africa and we’ve wasted no time in aligning our product offerings to meet the eco-friendly requirements.”

For both the Rialto Food Service division and Multi-cup, close attention to service levels, ongoing commitment to the highest levels of food safety and hygiene, sound financial management and the flexibility to help customers weather these uncertain times have been key to their survival. “The learnings for our team have been both hard and immensely valuable,” concludes Couzens.

“Across the food service channel resilience is being tested. On the one hand that’s a considerable stress, on the other, it ignites innovations to meet changing demands.”

Source:

https://www.bizcommunity.com/Article/196/532/218396.html

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McDonald’s and Loop join forces on reusable coffee cup pilot

In partnership with Loop, six McDonald’s restaurants in the UK are set to pilot a returnable coffee cup scheme – a ‘world first’ for the company.

For a £1 deposit, customers can choose to have their hot drink in a returnable Loop cup. As a reward, they will receive a 20p discount on their purchase.

Once enjoyed, customers are encouraged to bring their cup back to one of the specific Loop branded collection bins, at participating restaurants, for it to be sent for cleaning and to be used again.

Those that do will receive 20p off their next medium hot drink order – meaning that after five returns and subsequent orders, customers will break even and will continue to receive 20p off every time they pick a Loop cup.

The scheme is available in restaurants and at the drive-through. Customers are able to rent a cup for the duration of their visit and return it at a time that suits them. If a customer forgets their cup at their next visit, they can pay another £1 deposit and return both cups next time.

The cups are made from previous single-use coffee cups by circular design brand Circular&Co. The packs include engineered polypropylene (PP) plastic, as this is durable and easily cleaned, but the amount of plastic has been reduced by using recycled paper cup material in the outer insulation layer.

Alongside saving material, this also gives the cups a unique look and feel. Then, when the reusable cups eventually reach their end-of-life usage they are recycled, with the resulting material being used to make the next batch of reusable cups.

Over the last few years, McDonald’s says that it has saved more than 4000 tonnes of plastic each year by removing plastic Happy Meal toys and by switching from plastic straws, McFlurry lids and salad boxes to what it describes as “more sustainable options”.

The company reports that almost 90% of its packaging comes from recycled or renewable sources, and says that it is working to increase that number.

The Group also plans to move away from plastic wherever possible and, where it does need to use it for safety or functional reasons, it says that it will only use 100% recycled or plant-based plastics.

 McDonald’s also aims to make all its packaging materials fully recyclable or compostable, eliminating waste that must go to landfill.

Source

https://packagingeurope.com/mcdonalds-and-loop-join-forces-on-reusable-coffee-cup-pilot/

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A closer look at ICP’s corrugated cardboard box made from tomato stems

The Slovenian Pulp and Paper Institute (ICP) recently presented a corrugated cardboard pack made partly from tomato stems. The tomato stems are from locally sourced agricultural waste that has been  processed into liner and fluting papers suitable for incorporation into corrugated board. We spoke to Igor Karlovits, senior researcher at ICP, to find out more about the potential and upscaling prospects and challenges. 

Could you tell us a bit more about the process of incorporating the tomato stems into the corrugated board? How does it work?

ICP in Ljubljana is deeply engaged in the research on the cascading use of the residual biomass from wood, agriculture and industry (crops and vegetable production, urban green cuts, i.e invasive plants, forestry, wood and paper production, etc). In our database there are more than 60 different streams evaluated for the potential application. 

The initiative for the circular packaging solution by valorisation of the wasted tomato stems started in 2018 in cooperation with the largest tomato producer in Slovenia (trade mark Lušt), based on the idea of replacing of the plastic bags for their products. The chemical and morphological characterization of the tomato stems has proven the quantity and quality of the cellulose fibre being appropriate paper production (over 40% of fibre content, easy to fractionate with traditional kraft delignification processes).

The process of the biomass fractionation, fibre preparation and paper production was simulated and optimized at Institute’s laboratories, following the requirements for the tomato packaging. The material developed has improved strength properties and water/vapour resistance. During paper production and converting bio-based additives such as startch-based glues and bio-based printing colours were used to ensure the material and packaging product are home compostable and in compliance with the regulation for the materials intended for food contact. The scale-up and first production of the paper as well as the design of the paper bag has been provided by Pulp and Paper Institute in 2019 for market tests (25.000 bags). Due to very positive feedback from the market, the tomato stem paper is now being regularly produced on the Institute’s pilot paper machine and the Lušt paper bags have been used in the market for two years.  

A logical next step to increase the efficiency in the amount of the producer’s waste valorised, in the process economics, and to enable development of new packaging solutions, was the development of  corrugated board. The base paper developed for the bags (a patented process) was further optimized for the production of liners and fluting. The biggest challenge was to find the corrugated board producer with the equipment adjustable for different input materials. A small Slovenian board producer successfully finished the board and the first product – a gift box – was presented for the first time this year.

What percentage of the corrugated board is made from tomato stems?

In order to achieve the appropriate mechanical properties, the paper contains approx. 50% fibers from tomato stems, the remaining are commercially available hardwood and softwood fibres. For all three layers of corrugated board, paper with a grammage of 110 g/m2 was used.

Would it be possible to upscale the process for more widespread use?Expand

tomato1907212.jpg

As we have successfully tested the process on a pilot (semi-industrial) scale it definitely has a potential for upscaling. However, there are important challenges that have to be addressed – the availability of biomass (or various types of it) in terms of quantity, seasonal availability (storage), dispersed sources (transport), variations in quality etc.  The existing wood pulping installations are  over capacitated and not necessarily adapted to such intense variations in the incoming raw materials. The majority of the alternative raw materials, in this case tomato plant stems, are diverse, variable and seasonable, therefore the incoming feedstock is not available in quantities for big-scale production in one place which is reflected in high logistic cost.

Upscaling is possible with small to medium scale installations (pulping capacity up to 100 t/day), easily adaptable to various raw materials and connected to upstream (biomass producers, transport and logistic services) as well to downstream value chain (mid-sized paper mills, packaging producers, retailers) and end users (agricultural producers, recycling companies).

An important constraint, recognized in different regions is the lack of the intermediates, RDI institutions that can support the development of new value chains and demonstration of the potential products. Pulp and Paper Institute, with its piloting equipment  including biomass fractionation, paper production and a packaging demo centre has developed the paper, corrugated board and packaging products to the level that can be upscaled and replicated. 

Have there been any trials with other types of agricultural waste?

Statistics show there is high potential of biomass waste and side streams in Slovenia for biorefining. At the Pulp and Paper Institute we have compiled a database of these raw materials along with their potentially available quantities and most promising fields of use, not only for papermaking but also in for chemicals extraction, enzyme production etc. So far, we have successfully obtained fibres and produced papers from several different sources.  Those with most potential, around thirty of them, have been studied in-depth in terms of chemical and morphological structures and the process of cellulose fibre extraction and paper production at lab scale. From agricultural residues and side streams, for instance, we have analysed wheat, straw, hops, barley, corn, among others. The pilot trials and industrial production of paper and paper packaging were developed in cooperation with different partners, i.e., for the local community from the urban green cuts (invasive alien plants, Japanese knotweed, Canadian goldenrod, black locust) or different industries from their waste (i.e. sawdust, wasted jute coffee bags). Some of them are presented under the Institute’s trade mark CiP.   All these products are evaluated in terms of their circularity and compliance with the legislative and market requirements. Corrugated cardboard was produced only from paper made from the fibers of tomato plants and Japanese knotweed. However, our knowledge, equipment and the excellent partner network allows us to experiment also with other types of biomasses. 

Source:

https://packagingeurope.com/a-closer-look-at-icpc-s-corrugated-cardboard-box-from-tomato-stems/

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News & Updates Sustainability

Mondi and Unilever serve up paper-based packaging for Colman’s Meal Makers

Mondi has developed a paper-based, aluminium-free packaging material for Unilever’s Colman’s dry Meal Maker and Sauces range that it says can be recycled in existing paper waste streams.

The old unrecyclable multi-material laminate has been replaced, and the previously-used aluminium, as well as what Mondi describes as “unnecessary layers of plastic”, have been eliminated.

This has resulted in a new packaging solution with a paper content of 85% and an ultra-thin functional plastic layer that seals the packaging and provides barrier protection for the food.

Mondi and Unilever’s R&D teams identified this layer as the minimum acceptable protection needed to ensure a long shelf life while maintaining quality and reducing food waste.

The two teams closely collaborated throughout the development process, including during the pandemic when access to production facilities became limited.

The process started with a proof of concept, followed by extensive line trials at both Mondi and Unilever’s R&D pilot plants before scaling up.

On a macro-level, two of Unilever’s key targets are to transform its entire packaging portfolio into technically recyclable, reusable or biodegradable solutions, while halving the amount of plastic it uses by 2025, both of which this new packaging solution aims to address.

Fikerte Woldegiorgis, foods marketing director at Unilever UK&I, says: “We are delighted to partner with Mondi to develop this recyclable paper packaging, becoming the first big brand within the category to do so.

“The new packaging, which uses a paper-base, ensures that shoppers can enjoy the same great tasting product they know and love, and now with the added benefit of being able to recycle the packs.”

Torsten Murra, global head of key accounts, consumer flexibles at Mondi, adds: “MAP2030, Mondi’s action plan for the next 10 years to achieve our ambitious 2030 sustainability commitments, focuses on circular driven packaging and paper solutions, created by empowered people, taking action on climate.

“By working closely with Unilever, we were able to co-create a packaging solution that will deliver on all counts and is recyclable, providing a valuable resource for the circular economy to drive real change towards a more sustainable future.”

Source:

https://packagingeurope.com/mondi-and-unilever-serve-up-paper-based-packaging-for-colmans/

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Huhtamaki and Syntegon collaborate to launch paper-based blister pack

Huhtamaki and Syntegon have today announced a paper-based tablet packaging solution for the pharmaceutical and healthcare industries.

Push Tab paper is made from renewable FSC-certified paper and has been designed with the aim of meeting the stringent safety requirements of regulated pharmaceutical packaging.

The solution also aims to provide customers with a more sustainable alternative to traditional push-through packaging made of thermoformed PVC and aluminium, while helping to reduce environmental impact throughout the value chain.

Push Tab paper tablet contains more than 75% paper-based material sourced from FSC-certified suppliers in Europe. Combining it with advanced barrier coating technology, Huhtamaki says that it makes the pack sealable without compromising its safety, functionality, or protective properties compared to traditional mono PVC (PolyVinyl Chloride) blisters.

A special mechanical treatment reportedly allows consumers to push the tablet through easily without damaging the product inside. The material is further processed and formed with Syntegon’s unique paper shaping technology and machinery.

“We are proud to introduce a new, more sustainable packaging solution for the tablet for the healthcare sector that has high growth potential,” says Fabio Daidone, sales manager for flexible packaging at Huhtamaki.

“European sales of flexible packaging in the Pharmaceuticals category had an estimated value of €1.1 billion in 2020, of which approximately 80% are in blister packaging. We are happy to help our customers respond to opportunities with Push Tab paper, designed for circularity, which presents the first sustainable alternative for this packaging type.”

The German Packaging Institute recognized Push Tab Paper with a 2021 German Packaging Award for sustainability on 27th July 2021.

Source:

https://packagingeurope.com/huhtamaki-and-syntegon-collaborate-to-launch-paper-based-blister-packs/

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News & Updates Sustainability

Packaging-free, self-serve beverage dispensing system trialled by Coca-Cola in Spain

Consumers of Coca-Cola in Spain can now pour and pay for drinks themselves as part of a European-first trial of a beverage dispensing system developed by Coca-Cola Europacific Partners (CCEP) and Innovative Tap Solutions (ITS).

ITS’ technology will enable restaurants, cafes, offices, stadiums, and other venues to offer brands in CCEP’s portfolio via self-service taps. Through this system, consumers can refill their own drinks and pay for the quantity served themselves, directly through the tap.

The self-pour, self-pay technology offers consumers a packaging-free delivery method for their drinks, while also aiming to cut down queues, reduce the need for unnecessary contact, and free up serving staff – features that are beneficial as COVID-19 restrictions lift.

ITS, which is new to Europe, will be piloted with CCEP customers Restalia – a Spanish multinational catering group – and Aspro Parks – a company specialising in theme parks, water parks, zoos, and leisure centres.

The first ITS devices have been installed in Restalia’s 100 Montaditos restaurant at Centro Comercial TresAguas shopping centre, located in Madrid, and at Aspro Parks’s Palmitos Park and Aqualand Maspalomas, in Gran Canaria.

This initiative represents a step forward in CCEP’s This is Forward Action on Packaging strategy, which was launched in 2017. CCEP has committed to investing and innovating in refillable and dispensed delivery models with the aim of reducing packaging where it can and eliminating packaging waste, while lowering its carbon footprint as part of its 2040 net-zero ambition.

Craig Twyford, co-founder of CCEP Ventures, the company’s investment arm, comments: “We’re always looking for new and innovative ways for people to enjoy our drinks, thinking beyond the traditional bottle or can, and ITS is a great example of how we’re using technology to help our customers sell and deliver our products in different ways.

“One of the key focus areas for CCEP Ventures is exploring new partnerships and investments to accelerate sustainable packaging innovation and how we can deliver more beverages while using less packaging.

“ITS is an opportunity for us to explore and test new dispensed and packaging-free delivery solutions and, alongside other steps, create a circular economy model that will help us reduce, reuse and recycle our packaging.”

CCEP Ventures invested in ITS in 2020 and plans to co-develop the self-pour, self-pay solution for soft drinks with the goal of bringing new packaging and packaging-free innovations to market for CCEP customers.

Sources:

https://packagingeurope.com/packaging-free-self-serve-beverage-dispensing-system-trialled-by-coca-cola/

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News & Updates Sustainability

Survey suggests consumer support for compostable packaging

The majority of the British public want to get rid of plastic packaging on their food and have compostable packaging instead, according to a new poll commissioned by TIPA.

The survey also found that most (83%) are supportive of a tax on plastic packaging to curb plastic waste. It found strong public support for compostable packaging as a sustainable alternative to traditional plastic packaging.

Of those asked, 83% would prefer their food to be wrapped in compostable rather than traditional plastic packaging for environmental reasons.

More than eight-in-ten (83%) agree that a tax aimed at reducing the amount of plastic packaging used by food and drink manufacturers is a good idea in principle, while 80% believe the tax should treat compostable materials differently to traditional plastic.

The Yonder survey of 2,085 UK adults, commissioned by TIPA – a leading producer of compostable materials – comes amid the Government’s plans to roll out a Plastic Packaging Tax, set to launch in April 2022. The poll shows strong support for the tax in principle – yet many campaigners and members of the public have expressed concerns that the proposed tax does not make allowances for compostable packaging solutions.

Currently the tax incorporates compostable packaging as if it were traditional polluting plastic. This differs from many other countries, such as Italy, Ireland and Japan, which have enacted policies promoting compostable materials.

Some argue that including compostable packaging in the same tax category as traditional plastic undermines the purpose of compostable materials.

Daphna Nissenbaum, chief executive and co-founder of TIPA said: “The plastic packaging tax is an opportunity for the UK to establish itself as a global leader in the fight against plastic waste. Yet it is failing to allow for innovative packaging solutions like compostable packaging which are essential if we are to curb plastic pollution.

“Compostable packaging offers a sustainable solution to things like food contact plastic films, which for many reasons cannot be recycled. Instead, they are removed at recycling facilities and either sent to landfill or incinerated. This poll shows clear public support for compostable packaging. It is vital that the Government listens to this and recognises the need for a separate tax system for compostable packaging”.

The poll follows mounting pressure from politicians on the government to develop stronger infrastructure and policy support around compostable packaging. Last week Baroness Bakewell addressed the House of Lords, calling on the government to recognise the role of compostable materials in reducing plastic pollution. Peers are now set to consider amending the plastic tax to exclude compostable materials.

Baroness Bakewell said: “Plastic films are extremely hard to recycle, and even if they are recycled are seldom if ever recycled into new films.  The idea of a ‘circular economy’ on such packaging is just an illusion.

“By contrast, compostable films can be an appropriate substitute, and more sustainable than conventional films from recycled sources.  The unintended consequence of the plastics tax as it stands is that these innovative solutions are perversely penalised.  My amendment to the Environment Bill would ensure that independently certified compostable films are treated as separate and distinct from conventional plastics.”

Sian Sutherland, co-founder of A Plastic Planet said: “There is not one silver bullet solution to our plastic crisis; instead there will be a myriad of alternatives as we switch to better, more sustainable materials and systems. Consumers have rightly recognised that there is a place for compostable materials in our future.

“When compostables are used as a conduit to take food waste into the food waste and composting system, this is a double whammy win for the environment. They help us create more compost for our hungry soils and they help reduce plastic pollution of our soil. What doesn’t make sense is for Ministers to persist with policies that fail to recognise the beneficial uses of compostables and treat them in exactly the same way as conventional plastics that do nothing but harm to our soils and our Ocean.”

Source: