Category: News & Updates
Beatson Clark creates new bottle for Aupale Grapefruit Seltzer
Beatson Clark has created a 250ml bottle for the launch of Aupale Grapefruit Seltzer The bottle is based on the Canadian spirit brand’s 750ml vodka bottle for Aupale Vodka. Brand owner, the HC Spirits Inc, wanted to create a smaller version of the bottle to launch its new Aupale Grapefruit Seltzer and got in touch with…
Riedel opts for SIG on-the-go Combismile packs
Dutch juice drinks brand Riedel is switching to SIG’s on-the-go Combismile carton packs. Riedel’s Appelsientje, CoolBest and DubbelDrank juice brands will benefit from the SIG’s Signature full barrier packaging material, where the small amount of polymers used are linked to certified forest-based renewable materials via a mass-balance system. Riedel has extensive expertise in carton packaging,…
Cobra launches new street food-inspired cans
Cobra Beer has recently unveiled a new can design to celebrate street food from around the globe. The 330ml cans feature motifs inspired by pan-Asian cultures and cuisines – ranging from Indian and Chinese to Thai and Japanese – to engage a new generation of adventurous foodies looking to explore different world dishes. The design…
Who Dares Design behind branding and pack design for GLUG!
Who Dares Design have created the branding and packaging design range for GLUG!. The fruit drinks brand turned to Who Dares Design, with the North-West establishing the name, visual identity and packaging range for the brand. The packaging designs use product illustrations to articulate the fruit flavours of each drink, with vibrant colours highlighting the…
Baggi works on new branding for Honestly Tasty
Baggi has created the brand strategy, identity and packaging for Honestly Tasty. The packaging is said to reflect the artisanal quality of the plant-based cheese and features dairy cues. Baggi added that while “the brand world combines a vibrant colour palette, playful tone of voice and mouth-watering imagery to create 100% plant-based deliciousness that really…
StormBrands behind refreshed design for Morrisons’ organic range
StormBrands has partnered with Morrisons to redesign the supermarket giant’s organic range of products. The brief for Storm was to rejuvenate Morrisons organic offering across the entire range of SKUs in line with a refreshed brand positioning and changing consumer behaviour around consumption of organically produced products. The agency was also asked to help educate…
United Caps and Mimica partner to produce ‘intelligent’ cap
United Caps has worked with start-up Mimica to produce a unique closure displaying freshness indicators for food. Mimica was able to calibrate a gel that never comes into contact with the product yet enables a specialised label to change from smooth to bumpy based on storage conditions and food profile. The United Caps and Mimica…
Planters Nuts Packaging: More Peanut-Like, Less Plastic
As savvy brands know, shape is a potent packaging design option that can trigger an emotional response from consumers. One way to further leverage the visual impact and engagement is to have the packaging’s shape associated with the product.https://2f392b32a84f8d6542c038c7c03f7dd0.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html That’s why the redesigned packaging for America’s #1 selling peanut brand, Planters Dry Roasted Peanuts, works effectively on…
Recyclable Polypropylene Stand-Up Pouches with Barrier Debut
Stand-up pouches are among the most popular flexible packaging concepts for dried sausages and meat, cheese snacks, coffee, tea, spices, and sweets. Now this format is moving into sustainable alternatives, including pouches with zipper or other reseal features.https://a06539b773baa1b7088919573a9313da.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html Südpack has developed an innovative packaging concept for this product market with a new mono-plastic solution, a polypropylene…
Plastics Recyclers Europe: High energy prices could drive recycling companies out of business
Plastics Recyclers Europe has warned that plastic recycling companies could be driven out of business by skyrocketing energy prices, with energy reportedly now representing up to 70% of operational costs. According to the organisation, plastic recycling facilities run 24 hours, 7 days a week, which means that energy utilities are among the three major cost factors…
